Problem solve

Problem solve

Get help with specific problems with your technologies, process and projects.

• CRM platforms alone won't give total customer picture

  Some CRM vendors have started to demonstrate the power of unified CRM platforms, enabling companies to manage customer data, analytics, financials and more from a single application and get a unified view. But many companies still struggle with ... Continue Reading

• Companies turn to marketing automation, beacons to shine new light on customers

  To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon ... Continue Reading

• The double-edged sword of location-based technologies

  Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information. Continue Reading

• Customer data integration needs strategy to derive meaning

  Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading

• Don't let false assumptions drive your customer communication strategy

  Companies often assume they know their customer base and then dial in customer communications. Here are three tactics to truly connect with customers. Continue Reading

• Holiday shopping season signals future of mobile engagement

  Mobile shopping is on the rise. Companies trying to appeal to customers on those devices need to make the mobile experience quick and easy.Continue Reading

• In healthcare, information silos block patient data analysis

  Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care.Continue Reading

• Data quality is the key to building customer relationships that last

  Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business.Continue Reading

• What marketing automation software won't automate

  To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment.Continue Reading

• Lead gen software improves, but is still hampered by human hurdles

  With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page.Continue Reading

• Voice of the customer strikes new bargain in B2B marketing

  B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value.Continue Reading

• Customer experience affected by key touchpoints

  Many factors contribute to customer experience.Continue Reading

• Misleading metrics in customer service effectiveness

  When viewed in isolation, customer service metrics like first-call resolution are misleading. Customer service effectiveness matters most.Continue Reading

• Modernization in today's contact centers

  Strategies, trends and best practices for modernizing today's contact center are examined in this essential guide.Continue Reading

• SIP and the cloud are main targets for contact center upgrades

  As companies seek to develop more mature multichannel communication strategies, upgrading contact center infrastructure has become a top concern.Continue Reading