News

News

• June 13, 2018 13 Jun'18

  Salesforce Interaction Studio unveiled at Connections 2018

  At Salesforce Connections, Salesforce builds off its Google partnership announced at Dreamforce by releasing new integrations between Marketing Cloud and Google Analytics 360.

• June 07, 2018 07 Jun'18

  SAP e-commerce extends to Azure, other new features added

  Artificial Christmas tree manufacturer Balsam Brands uses Hybris to expand internationally, allowing for dynamic pricing and product catalogs, depending on the country.

• June 04, 2018 04 Jun'18

  Pega Infinity upgrades include marketing AI tools, blockchain support

  Pega Infinity adds new digital transformation tools for low-code app development, bot libraries and AI that can optimize apps and assist with marketing campaigns.

• June 01, 2018 01 Jun'18

  Call center artificial intelligence trends drive chat, decision-making

  ICMI's Brad Cleveland has seen call centers integrate email, chat, IVR -- automated FAQ answering -- and social media. None reduced call volume. Chatbot tech may bring similar results.

• May 29, 2018 29 May'18

  Call center chatbots draw skepticism from leaders

  Call centers must live up to demanding quality and performance standards. Until artificial intelligence chatbots can meet those expectations, they don't stand a chance.

• May 23, 2018 23 May'18

  Adobe acquisition of Magento puts Salesforce in its sights

  Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.

• May 18, 2018 18 May'18

  Customer behavior analytics brings marketing, analytics together

  If you want better, more timely access to customers, consider customer behavior analytics, which is driven by the combination of marketing and data analytics.

• May 15, 2018 15 May'18

  HubSpot customer service tool Service Hub aims to transform SMBs

  HubSpot's Service Hub, the new customer service product, aims at helping small and medium businesses complete the view of the customer, combined with the company's sales and marketing products.

• May 14, 2018 14 May'18

  Recapping Oracle Modern CX: CX execs share challenges

  What's on the minds of customer experience execs right now? This Pipeline podcast breaks down grumblings and rumblings from Oracle's Modern CX show.

• May 10, 2018 10 May'18

  Clari AI for sales helps to enhance Salesforce

  One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.

• April 23, 2018 23 Apr'18

  What Salesforce's CloudCraze acquisition means for customers

  CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

• April 19, 2018 19 Apr'18

  Salesforce Field Service Lightning gets appointment, scheduling upgrades

  While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.

• April 13, 2018 13 Apr'18

  Measure your digital marketing ROI, keep your job

  Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales.

• April 12, 2018 12 Apr'18

  Salesforce World Tour Boston talks Integration Cloud, Social Studio

  Salesforce World Tour sessions included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud.

• April 10, 2018 10 Apr'18

  Oracle CX Cloud adds AI tools for B2C, B2B customers

  Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.