News

News

• August 15, 2016 15 Aug'16

  Inside Ted Cruz's presidential campaign management software strategy

  Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.

• August 04, 2016 04 Aug'16

  Quip joins growing stable of Salesforce apps

  With the addition of Quip, Salesforce users can perform word processing tasks without leaving the CRM provider's platform -- which may spell bad news for Microsoft.

• June 27, 2016 27 Jun'16

  LinkedIn purchase may signal new era of open APIs

  Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.

• June 27, 2016 27 Jun'16

  Microsoft buys LinkedIn database for treasure trove of CRM contacts

  Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?

• May 25, 2016 25 May'16

  Maximize growth through sales collaboration

  OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.

• May 19, 2016 19 May'16

  Salesforce Government Cloud, app sharing ease agency collaboration

  Salesforce Government Cloud Lightning eases government agencies' security concerns, allows for app sharing and improves communication among agencies and citizens.

• April 06, 2016 06 Apr'16

  Blockchain as a service may be in your future -- like it or not

  Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.

• February 24, 2016 24 Feb'16

  Users discontent with data insights from analytics apps

  Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void?

• February 15, 2016 15 Feb'16

  Salesforce exec discloses plans to boost one-to-one marketing

  Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.

• February 08, 2016 08 Feb'16

  Omnichannel customer service is no small feat

  Seamless, efficient customer service is the elusive goal of omnichannel. Salesforce expects to deliver it using IoT to give contact centers 'spooky intelligent' systems.

• January 25, 2016 25 Jan'16

  Salesforce IoT Cloud still on road to maturity

  Offerings such as Salesforce IoT Cloud are open for business. But are IoT-connected devices ready to generate meaningful data?

• December 22, 2015 22 Dec'15

  Emerging CRM technologies took center stage in 2015

  New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.

• December 17, 2015 17 Dec'15

  Marketing automation adoption takes off: 2016 technology trends

  As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.

• November 20, 2015 20 Nov'15

  Oracle Marketing Cloud updates mobile capabilities

  Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.

• October 27, 2015 27 Oct'15

  Oracle Marketing Cloud updated, with focus on data

  Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.

• September 14, 2015 14 Sep'15

  Will Salesforce Wave Analytics' upgrade be persuasive for users?

  After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value.

• September 01, 2015 01 Sep'15

  FinancialForce project management tool boosts Lexmark's ECM services

  When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed

• July 24, 2015 24 Jul'15

  Oracle Sales Cloud update aims to boost sales, efficiency

  Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.

• June 18, 2015 18 Jun'15

  Salesforce releases Wave Analytics Apps and Sales Wave Analytics

  Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.

• May 28, 2015 28 May'15

  Salesforce ties Wave analytics tool to big data platforms

  Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.

• April 13, 2015 13 Apr'15

  Microsoft Convergence focuses on analytics, cloud

  Microsoft Convergence attendees explored the new cloud-based Power BI analytics tool at the conference.

• March 24, 2015 24 Mar'15

  Has Microsoft cloud strategy evolved?

  Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?

• March 02, 2015 02 Mar'15

  Mobile customer service gives citizens a voice with government

  Philly 311, a new mobile customer service app for the city of Philadelphia, helps citizens report neighborhood incidents and engage more deeply with city government.

• February 10, 2015 10 Feb'15

  Customer data becomes the turf for companies' competitive advantage

  Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.

• November 29, 2011 29 Nov'11

  Customer experience analytics: Separating hype from fact

  SearchCRM expert Donna Fluss compares the latest types of customer experience analytics applications.

• March 22, 2011 22 Mar'11

  PCI DSS offers call center PCI compliance tips

  The payment card industry compliance standards body has released a new document to help contact centers protect sensitive customer data.

• April 26, 2010 26 Apr'10

  Switching your focus from B2B to B2C with social media and CRM

  Getting the word out to your customers isn’t just a matter of buying simple advertising anymore -- it’s about engaging with them socially. Denis Pombriant explains the ideas behind this new trend.

• May 14, 2009 14 May'09

  New SAP CRM ordering system helps Coke roll out new dispenser

  A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.

• October 08, 2007 08 Oct'07

  Call center centralization vs. decentralization analytic framework

  Call center centralization can be cost-effective for centers of a certain size. In her latest column, Donna Fluss outlines a framework for call center managers who are considering call center consolidation.