News
News
- November 20, 2015
20 Nov'15
Oracle Marketing Cloud updates mobile capabilities
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- October 27, 2015
27 Oct'15
Oracle Marketing Cloud updated, with focus on data
Oracle's latest updates to its Marketing Cloud are designed to help marketers make better use of data to segment and target customers, as well as manage campaigns more efficiently.
- September 14, 2015
14 Sep'15
Will Salesforce Wave Analytics' upgrade be persuasive for users?
After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value.
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- September 01, 2015
01 Sep'15
FinancialForce project management tool boosts Lexmark's ECM services
When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed
- July 24, 2015
24 Jul'15
Oracle Sales Cloud update aims to boost sales, efficiency
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
- June 18, 2015
18 Jun'15
Salesforce releases Wave Analytics Apps and Sales Wave Analytics
Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.
- May 28, 2015
28 May'15
Salesforce ties Wave analytics tool to big data platforms
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.
- April 13, 2015
13 Apr'15
Microsoft Convergence focuses on analytics, cloud
Microsoft Convergence attendees explored the new cloud-based Power BI analytics tool at the conference.
- March 24, 2015
24 Mar'15
Has Microsoft cloud strategy evolved?
Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed?
- March 02, 2015
02 Mar'15
Mobile customer service gives citizens a voice with government
Philly 311, a new mobile customer service app for the city of Philadelphia, helps citizens report neighborhood incidents and engage more deeply with city government.
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- February 10, 2015
10 Feb'15
Customer data becomes the turf for companies' competitive advantage
Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.
- November 29, 2011
29 Nov'11
Customer experience analytics: Separating hype from fact
SearchCRM expert Donna Fluss compares the latest types of customer experience analytics applications.
- March 22, 2011
22 Mar'11
PCI DSS offers call center PCI compliance tips
The payment card industry compliance standards body has released a new document to help contact centers protect sensitive customer data.
- April 26, 2010
26 Apr'10
Switching your focus from B2B to B2C with social media and CRM
Getting the word out to your customers isn’t just a matter of buying simple advertising anymore -- it’s about engaging with them socially. Denis Pombriant explains the ideas behind this new trend.
- May 14, 2009
14 May'09
New SAP CRM ordering system helps Coke roll out new dispenser
A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers.
- October 08, 2007
08 Oct'07
Call center centralization vs. decentralization analytic framework
Call center centralization can be cost-effective for centers of a certain size. In her latest column, Donna Fluss outlines a framework for call center managers who are considering call center consolidation.