- September 10, 2002
The economy sliced e-mail-marketing projects from many budgets, but the purse strings may now be loosening. Insiders that Peppers & Rogers consulted say getting your campaigns to work requires monitoring, tracking and targeting.
- June 11, 2002
Corporate Information Factory (CIF)
- May 03, 2002
If you're scooping a data warehouse effort, spend the majority of your time understanding the source environment.
- January 07, 2002
- April 18, 2001
CRM is more than buying a box of software and installing it onto a server. CRM requires a good, long look at business processes and objectives.
- February 15, 2001 15 Feb'01
- August 10, 2000
Stephen Diorio, president of IMT Strategies, talks with SearchCRM about the impact rapidly changing technology will have on sales and marketing strategy and management over the next decade.