News
News
- April 24, 2019
24 Apr'19
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
- April 24, 2019
24 Apr'19
CDP vs. DMP: Vendors battle for marketers' budgets
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
- April 17, 2019
17 Apr'19
Salesforce adds OCR, translation, AI app builder to Einstein platform
Salesforce enables no-code AI app development, as well as optical character recognition, translation and services to extend Einstein predictive modeling tools into external apps.
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- April 16, 2019
16 Apr'19
Infor launches Infor CloudSuite for customer management
Infor has released the Infor CloudSuite CRM cloud-based application, a program for companies to track customer lifecycles, sales and marketing analytics.
- April 15, 2019
15 Apr'19
AI sales forecasting tools soothe sales-marketing rivalries
Sales forecasting vendors such as Clari extend reach into enterprise marketing, leveling the data and, with AI, solving an old problem: conflicting numbers on quarterly forecasts.
- April 11, 2019
11 Apr'19
Google Cloud for Retail debuts, Contact Center AI makes inroads
Google takes on cloud competitors by making an AI-rich home for online and bricks retailers with new suite. Also: Google Call Center AI extends to Genesys, Avaya, Salesforce, more.
- April 10, 2019
10 Apr'19
Reimagined customer experience mobile apps driving new sales
Mobile and lightweight web apps aren't new. But digital teams driving demand generation is new, thanks to marketing automation platforms that can personalize the pitch.
- April 08, 2019
08 Apr'19
Microsoft releases Dynamics 365 Nonprofit Accelerator update
A newly released second version of Dynamics 365 Nonprofit Accelerator doubles the size of the CDM and allows better management of all user data for nonprofits.
- April 05, 2019
05 Apr'19
Salesforce Classic nearing end of life, but not dead yet
Salesforce's Lightning UI debuted three years ago, and the vendor stopped adding features to its predecessor, Classic. Customers cling to Classic, despite a big push for Lightning.
- April 05, 2019
05 Apr'19
LogMeIn Bold360 updates improve chatbot customer experience
LogMeIn Bold360 features new tools that will improve customer experience by streamlining communication, allowing agents to solve problems quickly, and managing bot involvement.
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- March 29, 2019
29 Mar'19
Adobe-Microsoft-SAP Open Data Initiative gains momentum
It wasn't a marketing scam announced last year: An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation.
- March 29, 2019
29 Mar'19
New Oracle Eloqua features, integrations collect actionable CX data
New integrations and updates for Eloqua, Oracle's B2B marketing tool, emphasize the importance of actionable data in delivering a positive customer experience.
- March 27, 2019
27 Mar'19
6 must-know customer experience technology trends
Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that the CRM to CX migration is well underway.
- March 27, 2019
27 Mar'19
Relax, Adobe Marketo still plans to support Salesforce customers
Marketo VP Matt Zilli discusses what's next for the marketing automation platform, especially in regard to what devoted Marketo customers who use Salesforce CRM can expect.
- March 27, 2019
27 Mar'19
Adobe Experience Platform unites Magento, Marketo, customer data
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.