- April 05, 2017
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond.
- April 04, 2017
Salesforce Einstein AI brings enhancements to Sales Cloud. While lead scoring, dialing and activity capture get automation features, Watson integration looms in the distance.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- March 30, 2017
By offering an inexpensive cloud-based contact center product, Amazon hopes to monetize its own software in a new growing market.
- March 23, 2017
Showing incremental improvement and investing over time are keys to successful cloud implementations, especially in government.
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- March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
- March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
- March 13, 2017
By combing insights about where employees spend time when using sales and marketing apps, Radial was able to better streamline the customer and sales and service agent experiences.
- March 09, 2017
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
- March 08, 2017
By combining Watson's troves of unstructured data with Salesforce's CRM data, users can mine for even greater insights.
- March 07, 2017
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
- March 06, 2017
Salesforce introduces image recognition software and upgrades its cloud products with new Einstein-related features.
- February 27, 2017
Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.
- February 21, 2017
As CRM chatbots improve, as well as IoT implementations to support customer service, SAP users find new uses for the tech, thanks to tighter integration to S/4HANA.
- February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
- January 26, 2017
While it may be beneficial in the long run, creating AI software requires patience, investment and the right cast of employees. For one company, the investment paid off.
- January 24, 2017
Automation and notification processes are increasingly being left to chatbots, providing employees with clearer project updates and leading to less monotony.
- January 18, 2017
Salesforce hopes to add visual and creative elements to its document tool, while Commerce Cloud's integration with Facebook Ads hopes to make buying easy.
- January 06, 2017
After buying 10 companies in 2016, analysts are watching for Salesforce's next step -- whether it be more acquisitions or more integration.
- January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
- December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
- December 16, 2016
By switching to Amazon Web Services, existing Salesforce customers could gain insight from AWS apps that will easily integrate with Salesforce.
- December 14, 2016
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
- December 07, 2016
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
- December 06, 2016
While the Microsoft-Salesforce partnership was touted with great fanfare just two years ago, the relationship has since soured.
- December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
- November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
- November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
- November 18, 2016
Sales managers are constantly trying to squeeze more revenue out of sales reps, but these tactics can be counterproductive.
- November 14, 2016
Salesforce Einstein and Commerce Cloud are at the forefront of this year's Salesforce strategy, but the company works to gain momentum around IoT Cloud.
- November 09, 2016
KUKA Robotics is using IoT technologies to automate assembly line manufacturing and usher in customization.
- November 02, 2016
Election Protection handles upward of 100,000 calls per day as Election Day nears, routing calls from high-call-volume states using Genesys.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- October 20, 2016
Salesforce plans improvements to mobile and desktop UI, and to predictive capabilities, in fully integrated quote-to-cash process -- formerly SteelBrick.
- October 14, 2016
Sales and marketing teams that work in silos when they should be sharing data risk losing deals. Here's how two companies use Salesforce Analytics Cloud to fix the sales funnel.
- October 12, 2016
Salesforce's AI helps companies stay on top of CRM where customers often want immediate customer service on mobile devices and social media, but human interaction remains critical.
- October 11, 2016
With dwindling memberships among its key constituency, Sam's Club needed to digitize its sales process and step into the modern era with a CRM system.
- October 06, 2016
Descriptive and predictive analytics methodologies can be mutually beneficial weapons in the battle to gain a competitive edge and convert prospects into customers.
- October 06, 2016
Pinterest used Quip to enhance collaboration between different departments in order to create new video advertising for its popular social media application.
- October 05, 2016
T-Mobile made the move to Lightning Experience to make its sales reps more efficient.
- October 05, 2016
Einstein offers sales reps insight to smarter lead scores, but users wonder how deep the predictive capabilities of Salesforce's newest feature will go.
- September 29, 2016
Dynamics 365, like all Microsoft products, is expected to receive an AI upgrade as CEO Satya Nadella touts the 'democratizing of AI' for its services.
- September 28, 2016
Companies are now seeing the critical nature of using data intelligence and data quality within intelligent systems to understand their customers.
- September 16, 2016
Conference coverage for Dreamforce 2016 in San Francisco covering updates on new innovations and developments in Salesforce products and beyond.
- September 13, 2016
Salesforce plans to integrate HeyWire's technology into Service Cloud, opening up another way for companies and customers to communicate.
- September 08, 2016
With added functionality for Salesforce Wave, users can now receive analytics for B2B marketing and financial services without having to leave the Salesforce platform.
- August 30, 2016
Smarter predictions for sales and marketing reps, better compilation of company data and what it means are among the ideas industry analysts speculate for Einstein.
- August 19, 2016
Bringing intelligence to marketing systems is the theme for the next year, says Vala Afshar of Salesforce.
- August 19, 2016
Companies now need to share information between sales, marketing and service to ensure that customers get seamless service and companies gain maximum insight.
- August 18, 2016
Salesforce hopes to reduce the need for sales reps to toggle between apps while on the go by combining email and calendar events in one app.
- August 17, 2016
With the purchase and integration of BeyondCore, Salesforce hopes to help sales reps learn from their data and gain predictive insights.
- August 15, 2016
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
- August 11, 2016
With Salesforce Field Service Lightning, one security system provider scrapped paper contracts in favor of a digital system and quickly increased sales. Here's how.
- August 04, 2016
With the addition of Quip, Salesforce users can perform word processing tasks without leaving the CRM provider's platform -- which may spell bad news for Microsoft.
- July 29, 2016
CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.
- July 27, 2016
After implementing lead-to-cash software, subscriptions for Politico Pro content jump from 1,500 to 2,200 during high-profile election cycle.
- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- July 12, 2016
With Dynamics 365 integration and role-based licensing, Microsoft gives customers something they don't get from other CRM systems, and changes how companies buy cloud services.
- July 05, 2016
SteelBrick's technology gives Salesforce users the ability to generate quotes on the go, which they say has increased efficiency and forecasting accuracy.
- June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
- June 27, 2016
Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?
- June 23, 2016
Sales Cloud feature Lightning Voice can improve sales engagement, while decreasing data entry.
- June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
- June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
- June 13, 2016
Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.
- June 07, 2016
From Maryville University to Xtreme Lashes, organizations are trying to get beyond data islands to better serve customers.
- June 02, 2016
Demandware's technology opens a new avenue for Salesforce, yet leaves gaps in back-office capabilities.
- May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
- May 26, 2016
Service Cloud Lightning Snap-ins and two-way video are recent enhancements designed to give customers a better experience and agents a more complete view of customers.
- May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
- May 19, 2016
Salesforce Government Cloud Lightning eases government agencies' security concerns, allows for app sharing and improves communication among agencies and citizens.
- May 13, 2016
Salesforce continues its trend of increasing data intelligence functionality with its third acquisition this year.
- April 20, 2016
The fitness franchise had far-flung processes and a growing business. Here's how it used Salesforce Community Cloud to get franchisees on the same page.
- April 19, 2016
Following the purchase of SteelBrick by Salesforce, CPQ partner Apttus branches out with a move to Microsoft Dynamics.
- April 12, 2016
The Salesforce platform aims to promote app development that is fast, user-friendly and modern -- and that, ultimately, creates business-differentiating experiences for users.
- April 12, 2016
Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
- April 06, 2016
Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.
- March 29, 2016
Royal Philips of the Netherlands wanted to step into the modern era of content marketing to better serve customers on its website. But legacy IT systems stood in the way.
- March 25, 2016
Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'
- March 24, 2016
Desk 360 upgrades to Salesforce Desk.com, the SMB customer service application, enable comprehensive customer service, and bridge data silos between sales and service teams.
- March 22, 2016
After murmurings in the Salesforce ecosystem about the next application to receive embedded analytics, the answer brings ROI to Salesforce collaboration tools.
- March 15, 2016
Field Service Lightning brings new field service management capabilities to Salesforce. But what about partners that offer field service?
- March 11, 2016
This week, Salesforce rolled out Outlook integration with SalesforceIQ Inbox, a sales productivity add-on to its CRM, targeting longtime woes for sales reps.
- February 24, 2016
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void?
- February 23, 2016
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.
- February 22, 2016
With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.
- February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
- February 09, 2016
Recent upgrades to Salesforce Lightning may benefit customers who can now build new apps -- but how will it affect partners who have apps that tackle the same problems?
- February 08, 2016
Seamless, efficient customer service is the elusive goal of omnichannel. Salesforce expects to deliver it using IoT to give contact centers 'spooky intelligent' systems.
- February 08, 2016
Contact centers gain a competitive edge through new knowledge management systems that put accurate, up-to-the minute customer data at their fingertips.
- February 03, 2016
The Salesforce Lightning platform plans for 2016 spell big changes to the way users interact with CRM systems -- and it may encroach on Salesforce's partner ecosystem.
- February 03, 2016
When Salesforce entered the healthcare market in 2015, it not only piqued interest but also shocked observers. Is it as well positioned as it says to be the steward of patient data?
- February 01, 2016
Can Salesforce Community Cloud succeed in enterprise social networking where the competition has failed?
- January 26, 2016
Confusion has surrounded Salesforce's intentions with its IoT Cloud, which the company addressed at its recent analyst summit.
- January 26, 2016
Salesforce App Cloud now sports Heroku Enterprise, a platform as a service offering that lets customers and partners build applications on top of the Salesforce platform.
- January 25, 2016
Offerings such as Salesforce IoT Cloud are open for business. But are IoT-connected devices ready to generate meaningful data?
- January 18, 2016
Garbage in, garbage out is the oft-used mantra, and it should be the watchword for CRM systems. CRM data quality can make the difference between system adoption or abandonment.
- December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
- December 17, 2015
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.