News

News

• January 04, 2019 04 Jan'19

  Salesforce Lightning Web Components adds JavaScript model

  By moving toward a standard-based JavaScript model, Salesforce is appealing to millions of JavaScript developers by making it easier to build custom apps on Salesforce Lightning.

• December 24, 2018 24 Dec'18

  2018 in review: CRM morphs into CX software

  Acquisitions and new products marked a busy 2018, with vendors like Salesforce, Adobe and SAP making splashy acquisitions while refocusing on customer experience.

• December 20, 2018 20 Dec'18

  Salesforce CX, AI, integration tools are 2019 trends to watch

  As the world pivots from CRM to customer experience management, Salesforce makes its own moves with research showing millennials value CX over the actual goods or services received.

• December 17, 2018 17 Dec'18

  Salesforce acquisitions a big part of CRM vendor's busy 2018

  Again, 2018 showed how important acquisitions are to Salesforce's growth and expansion into markets such as AI, e-commerce, integration and collaboration.

• November 29, 2018 29 Nov'18

  Managers learn AI basics with Salesforce Einstein Discovery

  With many successes and failures, companies create their own AI apps with the use of Einstein Discovery. Users discuss their experiences along the way.

• November 19, 2018 19 Nov'18

  Zendesk CRM moves beyond customer service into CX

  Zendesk moves on from focusing solely on customer service by adding analytics, sales force automation and CRM capabilities, while also providing third-party integrations on AWS.

• November 16, 2018 16 Nov'18

  Zoho CRM Plus gets AI boost, aims to connect departments

  Zoho's new CRM release may help bring departments together, but it's unclear if the flood of AI tools and more data sharing will differentiate the vendor in the robust CRM market.

• November 13, 2018 13 Nov'18

  SAP CX move with Qualtrics challenges Salesforce, Oracle

  By acquiring Qualtrics, SAP is expanding beyond ERP and entering the CX space, challenging market leaders Salesforce, Oracle and Adobe. It also is expanding its HR tech suite.

• November 09, 2018 09 Nov'18

  Cloud e-commerce IT battle pits content management vs. CRM

  ERP-based and stand-alone e-commerce systems dominate the market. As more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.

• October 25, 2018 25 Oct'18

  Adobe Magento Commerce Cloud brings e-commerce muscle

  After acquiring Magento for $1.7 billion earlier this year, Adobe has integrated its commerce product into Adobe Experience Cloud for both enterprises and SMBs.

• October 23, 2018 23 Oct'18

  Oracle CX Unity unveiled at OpenWorld

  In an attempt to compete with Salesforce, Oracle unveils Subscription Management, a software tool to help users manage the growing number of consumer-facing subscription products.

• October 22, 2018 22 Oct'18

  FinancialForce adds Einstein Analytics to back office

  FinancialForce added an analytics layer to its Professional Services Automation product to help its users find better insights in their back-office applications.

• October 17, 2018 17 Oct'18

  Pipeline podcast ranges over Dreamforce news

  Einstein Voice, Customer 360, Salesforce partners and all things Dreamforce. The Pipeline podcast takes on these developments and takes an inside look at Salesforce Tower, too.

• October 10, 2018 10 Oct'18

  Google Analytics for Salesforce helps users scour web data

  Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants.

• September 26, 2018 26 Sep'18

  Salesforce Einstein Voice, Customer 360 data sharing on deck

  Salesforce users to benefit from new and extended partnerships with Apple, AWS and IBM, the upcoming Customer 360 integration tool and Einstein Voice.

• September 26, 2018 26 Sep'18

  Salesforce Health Cloud roadmap boasts payer tools, CX, AI

  Salesforce users in healthcare get tools that bring membership and benefits data and insurance utilization and claims data analysis tools into Health Cloud.

• September 26, 2018 26 Sep'18

  Clicks-and-bricks one-up online companies with behavioral data

  Physical stores and banks are closing, losing ground to more agile online competitors. Technology and data can help them fight back.

• September 25, 2018 25 Sep'18

  Salesforce AI users reveal pros and cons

  Salesforce Einstein users shared their experiences with the AI tools, including the challenges of getting the C-suite to buy in.

• September 24, 2018 24 Sep'18

  Open data, customer experience AI the focus for retail automation

  AI is infusing the customer experience not only online, but in stores. At Ignite, SAP, Adobe and Microsoft joined forces for the common goal of sharing data to push AI even further.

• September 20, 2018 20 Sep'18

  New HubSpot products strategy, CMS updates from Inbound

  At Inbound 2018, HubSpot unveiled a new enterprise product line. It also introduced the flywheel, a circular metaphor for the customer relationship with sales, marketing and service.

• September 19, 2018 19 Sep'18

  Microsoft Dynamics 365 AI going hard after Salesforce

  Microsoft hammers Salesforce by launching low-code, AI-based virtual agents for customer service. Also: New tools for sales and marketing add automated insights to Dynamics 365.

• September 18, 2018 18 Sep'18

  Dreamforce brings Salesforce products upgrades

  More than 150,000 attendees are expected at Dreamforce in San Francisco, where Salesforce will show how recent acquisitions fit into its product platform.

• September 14, 2018 14 Sep'18

  Adobe acquisition of Marketo could shake up industry

  Adobe looking to acquire Marketo could also be a ploy to incite a bidding war for Marketo from its holding company, Vista Equity, according to an analyst.

• September 07, 2018 07 Sep'18

  HubSpot products expand reach into enterprise

  HubSpot's VP of products details the newest HubSpot enterprise-level offerings, as well as HubSpot's new video tool. Also: A glimpse of what's on the future roadmap.

• September 06, 2018 06 Sep'18

  HubSpot enterprise edition unveiled

  In addition to releasing enterprise-level systems, HubSpot unveiled a CMS tool for companies to build and customize websites, and a video tool to help create content.

• August 29, 2018 29 Aug'18

  Add web content personalization to your marketing strategy

  Josh Mueller, global head of marketing at Dun & Bradstreet, talks about how quality data drives innovative marketing solutions such as web content personalization and AI chatbots.

• August 21, 2018 21 Aug'18

  HubSpot Conversations adds chatbots, collaborative inbox

  HubSpot sales, marketing and service hubs get new features with Conversations, previewed last year and going live this month.

• August 15, 2018 15 Aug'18

  LinkedIn Sales Navigator refresh adds deals pipeline

  LinkedIn overhauls Sales Navigator with deals management, Adobe Sign and Office 365 integrations, new search tools and mobile deal pages and direct connection to product team.

• August 13, 2018 13 Aug'18

  Revenue ops main theme at Ramp by InsightSquared conference

  Beyond recapping the Ramp by InsightSquared conference and some of the keynote speakers, the Pipeline podcast looks back at other favorite guest speakers at conferences.

• August 10, 2018 10 Aug'18

  Microsoft Dynamics 365 updates add AI features to CRM

  Microsoft has introduced new updates to its Dynamics 365 CRM platform, including AI-driven business intelligence tools for sales, marketing and service.

• August 07, 2018 07 Aug'18

  InsightSquared unveils marketing analytics tools

  At Ramp 2018, marketing technology vendor InsightSquared unveiled new software modules for gauging the effectiveness of marketing and sales efforts.

• August 03, 2018 03 Aug'18

  Google Contact Center AI makes early inroads in industry

  Prospective users are already interested in Google's recently unveiled Contact Center AI system, and Google partners are avidly trying to sell it. But some in industry urge caution

• July 26, 2018 26 Jul'18

  OpenText-Salesforce integration gaining momentum

  An Australian life insurance company, given an opportunity to start anew with IT, chooses Salesforce as interface to deep OpenText content repository.

• July 20, 2018 20 Jul'18

  Salesforce Datorama acquisition to bolster Marketing Cloud

  Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.

• July 18, 2018 18 Jul'18

  Salesforce's Marc Benioff calls for a national privacy law

  After Salesforce CEO Marc Benioff's call for a national data privacy law, Salesforce's chief privacy officer responds to questions about the Salesforce privacy stance.

• June 27, 2018 27 Jun'18

  AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow

  The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge.

• June 26, 2018 26 Jun'18

  SAP C/4HANA, Pega Infinity ramp up the CRM market

  The Pipeline podcast duo discusses the CRM market after the unveiling of Pega Infinity and SAP C/4HANA, as well as technology news from Uber about detecting drunk passengers.

• June 21, 2018 21 Jun'18

  Banking blockchain part of Pega Infinity platform reboot

  This Pipeline podcast features a not-so-serious Q&A with Pegasystems CMO Tom Libretto covering Journey albums, blockchain hype and what happens at a user conference.

• June 20, 2018 20 Jun'18

  Adobe-Microsoft partnership adds key integrations

  Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat.

• June 19, 2018 19 Jun'18

  Data migration software coming for SAP CRM

  At Sapphire Now, SAP unveiled C/4HANA, a suite of applications that brings together ERP and CRM. To make it easier to switch, migration tools can be added to the suite.

• June 13, 2018 13 Jun'18

  Salesforce Interaction Studio unveiled at Connections 2018

  At Salesforce Connections, Salesforce builds off its Google partnership announced at Dreamforce by releasing new integrations between Marketing Cloud and Google Analytics 360.

• June 07, 2018 07 Jun'18

  SAP e-commerce extends to Azure, other new features added

  Artificial Christmas tree manufacturer Balsam Brands uses Hybris to expand internationally, allowing for dynamic pricing and product catalogs, depending on the country.

• June 04, 2018 04 Jun'18

  Pega Infinity upgrades include marketing AI tools, blockchain support

  Pega Infinity adds new digital transformation tools for low-code app development, bot libraries and AI that can optimize apps and assist with marketing campaigns.

• June 01, 2018 01 Jun'18

  Call center artificial intelligence trends drive chat, decision-making

  ICMI's Brad Cleveland has seen call centers integrate email, chat, IVR -- automated FAQ answering -- and social media. None reduced call volume. Chatbot tech may bring similar results.

• May 29, 2018 29 May'18

  Call center chatbots draw skepticism from leaders

  Call centers must live up to demanding quality and performance standards. Until artificial intelligence chatbots can meet those expectations, they don't stand a chance.

• May 23, 2018 23 May'18

  Adobe acquisition of Magento puts Salesforce in its sights

  Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase.

• May 18, 2018 18 May'18

  Customer behavior analytics brings marketing, analytics together

  If you want better, more timely access to customers, consider customer behavior analytics, which is driven by the combination of marketing and data analytics.

• May 15, 2018 15 May'18

  HubSpot customer service tool Service Hub aims to transform SMBs

  HubSpot's Service Hub, the new customer service product, aims at helping small and medium businesses complete the view of the customer, combined with the company's sales and marketing products.

• May 14, 2018 14 May'18

  Recapping Oracle Modern CX: CX execs share challenges

  What's on the minds of customer experience execs right now? This Pipeline podcast breaks down grumblings and rumblings from Oracle's Modern CX show.

• May 10, 2018 10 May'18

  Clari AI for sales helps to enhance Salesforce

  One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.

• April 23, 2018 23 Apr'18

  What Salesforce's CloudCraze acquisition means for customers

  CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

• April 19, 2018 19 Apr'18

  Salesforce Field Service Lightning gets appointment, scheduling upgrades

  While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.

• April 13, 2018 13 Apr'18

  Measure your digital marketing ROI, keep your job

  Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and make marketing a revenue center just like sales.

• April 12, 2018 12 Apr'18

  Salesforce World Tour Boston talks Integration Cloud, Social Studio

  Salesforce World Tour sessions included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud.

• April 10, 2018 10 Apr'18

  Oracle CX Cloud adds AI tools for B2C, B2B customers

  Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.

• April 09, 2018 09 Apr'18

  Importance of customer experience highlighted at Adobe Summit

  The Pipeline podcast looks back at the Adobe Summit and the conference's main themes. Listen in as our team discusses how the NFL uses Adobe to better personalize customer campaigns.

• April 06, 2018 06 Apr'18

  Using Salesforce Social Studio, Harvard saw power of social media

  By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.

• April 06, 2018 06 Apr'18

  Adobe DMP a touchdown for NFL's data-driven marketing strategy

  Heading into the 2017 season, the NFL made a concentrated effort to better understand its data and its audience. It turned to data governance and Adobe Audience Manager.

• March 30, 2018 30 Mar'18

  Customer personalization takes center stage for 24 Hour Fitness

  When it came time to engage more effectively with customers, 24 Hour Fitness looked to industry leaders in customer personalization for inspiration.

• March 28, 2018 28 Mar'18

  Adobe Experience Cloud to aid company digital transformation

  Products are no longer the focus, according to Adobe. The customer experience is where it's at -- and Coca-Cola agrees, as the company executes its digital transformation process.

• March 23, 2018 23 Mar'18

  Salesforce acquisitions reach new heights with MuleSoft purchase

  The intrepid Pipeline podcasters break down the MuleSoft acquisition, which enables hybrid cloud/on-premises CRM. Also: Salesforce Essentials replaces Desk.com and SalesforceIQ.

• March 22, 2018 22 Mar'18

  Salesforce-MuleSoft deal focuses on data integration

  Beyond producing a hybrid cloud product with its new Integration Cloud, Salesforce now has capabilities for customers to build microservices with MuleSoft's technology.

• March 16, 2018 16 Mar'18

  Salesforce small business tools get major refresh

  Emphasizing the 'S' in 'SMB,' Salesforce goes after companies with 20 employees or less with Salesforce Essentials -- with hooks into Trailhead's free training.

• March 15, 2018 15 Mar'18

  Salesforce e-commerce gets B2B boost with CloudCraze purchase

  To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality.

• March 07, 2018 07 Mar'18

  How a millennial workforce benefits sales teams, CRM

  Millennials bring more than just their iPhones to the conference table. Here's why you need to stop dumping on your millennial sales force and embrace their tech-savvy ways.

• March 06, 2018 06 Mar'18

  Why improving social media customer service is important

  By having a social media strategy in place, companies can quickly respond to customers' concerns through social media.

• March 02, 2018 02 Mar'18

  When selling on social media, marketers weigh chatbots vs. humans

  Marketers interested in social selling need to weigh whether to use chatbots or deploy actual customer service agents. The decision depends on a number of variables.

• February 28, 2018 28 Feb'18

  IT Priorities survey: CRM trends indicate move to the cloud

  Hybrid cloud and on-premises IT should remain the norm for years. But more respondents to TechTarget's late 2017 survey indicate more cloud CRM and social media monitoring.

• February 28, 2018 28 Feb'18

  Salesforce certification salary data: Admin, dev in demand

  The 2018 Mason Frank International Salesforce Salary Survey's bumper sticker: The talent's holding the cards as employers increase bids for their services.

• February 05, 2018 05 Feb'18

  Salesforce buys Attic Labs, adding to Quip capabilities

  Quip receives back-end capabilities with open source database after Salesforce purchase of Attic Labs.

• January 23, 2018 23 Jan'18

  Salesforce-Oracle breakup on the horizon? Some say it's possible

  Whether or not Salesforce is building out its own infrastructure is the first big CRM story in 2018, but it won't be the only one.

• January 23, 2018 23 Jan'18

  Salesforce Trailhead gets social boost for admins, developers

  Salesforce might not own LinkedIn, but it's creating a similar online social network of certified professionals via Trailhead, complete with vanity URLs and more detailed profiles.

• January 18, 2018 18 Jan'18

  Salesforce databases remain Oracle, for now

  Oracle and Salesforce executives deny reports of Salesforce moving on from Oracle infrastructure.

• December 08, 2017 08 Dec'17

  Salesforce Quip gets a facelift

  At Dreamforce, Salesforce launched a major update to its Quip collaboration environment that enables employees and users to customize the collaboration interface.

• December 07, 2017 07 Dec'17

  Salesforce small-business CRM customers can tap into AI, too

  Salesforce small-business faces heavy competition from more nimble, agile, less expensive boutique CRM vendors. Yet, the largest CRM platform woos SMBs like it does bigger fish with features for AI.

• December 06, 2017 06 Dec'17

  Einstein AI drills deeper into Salesforce clouds

  Einstein AI tools show great promise and are expanding deeper into the Salesforce clouds. Many smaller companies still need some convincing, but have high hopes for the future.

• December 04, 2017 04 Dec'17

  Europe's highways lead to customer service in the cloud

  Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.

• December 01, 2017 01 Dec'17

  Salesforce for nonprofits enables Year Up to track people, metrics

  Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.

• December 01, 2017 01 Dec'17

  Marketing with Salesforce caps Lids' app strategy

  Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.

• December 01, 2017 01 Dec'17

  AI for retail next phase of Salesforce Commerce Cloud

  Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.

• November 29, 2017 29 Nov'17

  Eight must-have call center systems for customer service

  It can be challenging to pick a call center technology, implement it and optimize it for the best results. Here are the top eight call center tools to deliver the best customer experience.

• November 28, 2017 28 Nov'17

  Salesforce Pardot adds fresh B2C style to VMware B2B sales

  As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.

• November 16, 2017 16 Nov'17

  Salesforce-Google integration bolsters CRM, analytics functionality

  Offering an alternative to AWS, Salesforce chooses Google Cloud as its potentially cheaper public cloud option for international customers.

• November 10, 2017 10 Nov'17

  Pipeline podcast: Salesforce SMB customers to benefit from Google deal

  Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more.

• November 09, 2017 09 Nov'17

  By aligning sales and marketing, Mizuho OSI could sell faster

  By implementing Salesforce CRM and Pardot and aligning sales and marketing, Mizuho OSI shortened the time it takes for prospects to become customers, leading to quicker sales.

• November 09, 2017 09 Nov'17

  Salesforce artificial intelligence meets customer analytics

  Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.

• November 07, 2017 07 Nov'17

  Experts: Time is nigh for a Salesforce Lightning migration

  'Everything forward will be Lightning,' was advice from one analyst at Dreamforce 2017. CommScope's experience proves a move to Salesforce Lightning may be easier than you think.

• November 07, 2017 07 Nov'17

  Salesforce-Google partnership brings cloud, AI enhancements

  Salesforce CEO Marc Benioff revealed a massive cloud partnership with Google to expand globally and give the company's customers access to Google Analytics and other tools.

• November 06, 2017 06 Nov'17

  At Dreamforce, Salesforce applications take center stage

  Quip is expected to become the new Salesforce collaboration standard in Dreamforce unveiling; AppExchange and Einstein announcements reveal push into new markets.

• November 03, 2017 03 Nov'17

  Dreamforce 2017 conference coverage

  The Dreamforce 2017 conference took place in San Francisco on Nov. 6-9.

• October 27, 2017 27 Oct'17

  Salesforce Lead Analytics for Facebook analyzes B2B sales cycle

  The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.

• October 19, 2017 19 Oct'17

  Experts: Website redesign must enhance digital customer experience

  Gone are the days of a quick website launch. According to speakers at the Acquia Engage conference, redesigning a website is now a companywide digital customer experience project.

• October 13, 2017 13 Oct'17

  Facebook Messenger chatbots follow HubSpot Motion AI acquisition

  The focus at the recent HubSpot conference turned to the marketing potential of AI-powered chatbots engaging customers. This Pipeline Podcast looks back at Inbound.

• October 06, 2017 06 Oct'17

  AI among new Dynamics 365 features, Microsoft Teams top news from Ignite

  Discussing the top news stories coming out of the newly combined Microsoft Ignite and Envision conferences on the latest Pipeline podcast episode.

• October 05, 2017 05 Oct'17

  How to best manage your martech stack: A Q&A with Scott Brinker

  SearchCRM talks with ChiefMarTec co-founder Scott Brinker about the growing tech landscape, tips for controlling a martech stack and his new role at HubSpot.

• October 02, 2017 02 Oct'17

  Dynamics 365 CRM can help drive the digital transformation process

  At Ignite, Microsoft predicts the future -- and it's one that centers on Dynamics 365, artificial intelligence and digital transformation.

• September 27, 2017 27 Sep'17

  New Dynamics 365 features take center stage during Ignite keynote

  Dynamics 365 and the future direction of Microsoft products were given center stage during the Ignite keynote delivered by Satya Nadella.

• September 26, 2017 26 Sep'17

  Microsoft Dynamics 365 CRM takes center stage at Ignite 2017

  Microsoft CEO Satya Nadella kicks off Microsoft Ignite with talk of future products, use cases for AI and continued bundling of Microsoft products.

• September 19, 2017 19 Sep'17

  Salesforce Einstein AI expands reach as Dreamforce approaches

  Salesforce Analytics extended to data sources outside the platform. Salesforce Einstein AI adds forecasting, email insights and opportunity scoring features for Sales Cloud users.

• September 13, 2017 13 Sep'17

  How enterprises can take advantage of social media mapping

  If your company wants to tap into the emotion and sentiment customers display on social media, social media mapping may be the answer. Learn about one company's approach.