News
News
- August 25, 2015
25 Aug'15
Salesforce launches Lightning Experience
Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.
- August 13, 2015
13 Aug'15
Salesforce Community Cloud adds Buy button for e-commerce options
In an effort to make sales even easier, Salesforce has incorporated a Buy button into its Community Cloud.
- July 24, 2015
24 Jul'15
Oracle Sales Cloud update aims to boost sales, efficiency
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
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- July 17, 2015
17 Jul'15
CRM in marketing success hinges on emotional connections
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- July 01, 2015
01 Jul'15
The death of the mall could spell rise of mobile retail economy
While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.
- July 01, 2015
01 Jul'15
Service for Apps brings in-app support to Salesforce Service Cloud
Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.
- June 18, 2015
18 Jun'15
Salesforce releases Wave Analytics Apps and Sales Wave Analytics
Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.
- June 17, 2015
17 Jun'15
Salesforce updates Marketing Cloud with new Journey Builder
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.
- June 12, 2015
12 Jun'15
Customer identity management still thorn in side of e-commerce
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
- June 08, 2015
08 Jun'15
Who will buy? Data-driven sales teams aim to know
A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.
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- June 04, 2015
04 Jun'15
Goldmine CRM software wins with desktop as a service
Goldmine CRM Software turns to desktops as a service (DaaS) model to update existing applications to the cloud, saving itself from irrelevancy in an ever-growing field of competitors.
- May 28, 2015
28 May'15
Salesforce ties Wave analytics tool to big data platforms
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.
- May 22, 2015
22 May'15
Cloud telephony, omnichannel service main trends at ICMI Expo
At the ICMI Contact Center Expo, users were interested in how to make their centers more efficient while serving customers in whatever channel they choose.
- May 14, 2015
14 May'15
Nordstrom mines Beacon benefits in personalized customer service
Nordstrom is trying to bridge the gap between online and physical shopping experiences for its customers through Beacon technology.
- May 11, 2015
11 May'15
Contact center analytics still an afterthought for many
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?