News
News
- January 26, 2016
26 Jan'16
Salesforce App Cloud debuts Heroku for secure development
Salesforce App Cloud now sports Heroku Enterprise, a platform as a service offering that lets customers and partners build applications on top of the Salesforce platform.
- January 25, 2016
25 Jan'16
Salesforce IoT Cloud still on road to maturity
Offerings such as Salesforce IoT Cloud are open for business. But are IoT-connected devices ready to generate meaningful data?
- January 18, 2016
18 Jan'16
Salesforce Sales Cloud centers on CRM data quality
Garbage in, garbage out is the oft-used mantra, and it should be the watchword for CRM systems. CRM data quality can make the difference between system adoption or abandonment.
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- December 22, 2015
22 Dec'15
Emerging CRM technologies took center stage in 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
- December 17, 2015
17 Dec'15
IT trends for 2016: Why IoT devices have a way to go
While technologies like the Internet of Things are beginning to make their mark, they are still in the 'formative stages,' says an expert.
- December 17, 2015
17 Dec'15
Marketing automation adoption takes off: 2016 technology trends
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 16, 2015
16 Dec'15
Box-Salesforce partnership brings ECM features to CRM
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
- December 14, 2015
14 Dec'15
Creating an effective content marketing strategy
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
- December 01, 2015
01 Dec'15
Salesforce Analytics Cloud still slow to take hold
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
- November 20, 2015
20 Nov'15
Oracle Marketing Cloud updates mobile capabilities
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
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- November 18, 2015
18 Nov'15
Salesforce Marketing Cloud now sports predictive analytics tools
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
- November 12, 2015
12 Nov'15
Oracle announces cloud-based CRM knowledge management
Oracle expands knowledge management tools for its service cloud; SalesforceIQ for Small Business gets Desk.com customer service integration.
- November 11, 2015
11 Nov'15
At OpenWorld, Oracle marketing strategy gets filled out
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
11 Nov'15
Old-school technology companies getting left behind in cloud disruption?
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- November 06, 2015
06 Nov'15
Salesforce IoT cloud may already be proving its value
Microsoft is among the companies trying to use Salesforce IoT cloud and Thunder event processing to turn big data into smart data.