News

News

• August 11, 2016 11 Aug'16

  Security provider's Field Service Lightning rollout strikes gold

  With Salesforce Field Service Lightning, one security system provider scrapped paper contracts in favor of a digital system and quickly increased sales. Here's how.

• August 04, 2016 04 Aug'16

  Quip joins growing stable of Salesforce apps

  With the addition of Quip, Salesforce users can perform word processing tasks without leaving the CRM provider's platform -- which may spell bad news for Microsoft.

• July 29, 2016 29 Jul'16

  CRM cloud app market consolidates with Oracle-NetSuite acquisition

  CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.

• July 27, 2016 27 Jul'16

  Politico Pro endorses Salesforce, SteelBrick for subscription sales

  After implementing lead-to-cash software, subscriptions for Politico Pro content jump from 1,500 to 2,200 during high-profile election cycle.

• July 18, 2016 18 Jul'16

  Companies sidle up to customers with marketing personalization

  Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.

• July 12, 2016 12 Jul'16

  New Microsoft Dynamics 365 service marries CRM to ERP

  With Dynamics 365 integration and role-based licensing, Microsoft gives customers something they don't get from other CRM systems, and changes how companies buy cloud services.

• July 05, 2016 05 Jul'16

  Configure-price-quote integration effective for Salesforce

  SteelBrick's technology gives Salesforce users the ability to generate quotes on the go, which they say has increased efficiency and forecasting accuracy.

• June 27, 2016 27 Jun'16

  LinkedIn purchase may signal new era of open APIs

  Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.

• June 27, 2016 27 Jun'16

  Microsoft buys LinkedIn database for treasure trove of CRM contacts

  Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?

• June 23, 2016 23 Jun'16

  New Salesforce feature aimed to improve data accuracy

  Sales Cloud feature Lightning Voice can improve sales engagement, while decreasing data entry.

• June 21, 2016 21 Jun'16

  Customer engagement strategy helps to usher in business change

  Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.

• June 16, 2016 16 Jun'16

  Customer engagement strategies hinge on social media savvy

  There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.

• June 13, 2016 13 Jun'16

  Microsoft-LinkedIn deal to benefit Office 365, Dynamics CRM

  Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.

• June 07, 2016 07 Jun'16

  How to break down silos with Salesforce

  From Maryville University to Xtreme Lashes, organizations are trying to get beyond data islands to better serve customers.

• June 02, 2016 02 Jun'16

  Salesforce unveils Commerce Cloud with latest purchase

  Demandware's technology opens a new avenue for Salesforce, yet leaves gaps in back-office capabilities.