- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- July 12, 2016
With Dynamics 365 integration and role-based licensing, Microsoft gives customers something they don't get from other CRM systems, and changes how companies buy cloud services.
- July 05, 2016
SteelBrick's technology gives Salesforce users the ability to generate quotes on the go, which they say has increased efficiency and forecasting accuracy.
- June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
- June 27, 2016
Microsoft bought the LinkedIn database. How will the professional contacts data enhance existing information in Dynamics CRM?
- June 23, 2016
Sales Cloud feature Lightning Voice can improve sales engagement, while decreasing data entry.
- June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
- June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
- June 13, 2016
Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.
- June 07, 2016
From Maryville University to Xtreme Lashes, organizations are trying to get beyond data islands to better serve customers.
- June 02, 2016
Demandware's technology opens a new avenue for Salesforce, yet leaves gaps in back-office capabilities.
- May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
- May 26, 2016
Service Cloud Lightning Snap-ins and two-way video are recent enhancements designed to give customers a better experience and agents a more complete view of customers.
- May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
- May 19, 2016
Salesforce Government Cloud Lightning eases government agencies' security concerns, allows for app sharing and improves communication among agencies and citizens.