- April 12, 2016
Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
- April 06, 2016
Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.
- March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
- March 29, 2016
The Royal Bank of Scotland wanted to know more about its customers, and it wanted to use analytics to gain that insight. But it needed to democratize the data first.
- March 29, 2016
Royal Philips of the Netherlands wanted to step into the modern era of content marketing to better serve customers on its website. But legacy IT systems stood in the way.
- March 25, 2016
Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'
- March 24, 2016
Desk 360 upgrades to Salesforce Desk.com, the SMB customer service application, enable comprehensive customer service, and bridge data silos between sales and service teams.
- March 22, 2016
After murmurings in the Salesforce ecosystem about the next application to receive embedded analytics, the answer brings ROI to Salesforce collaboration tools.
- March 15, 2016
Field Service Lightning brings new field service management capabilities to Salesforce. But what about partners that offer field service?
- March 11, 2016
This week, Salesforce rolled out Outlook integration with SalesforceIQ Inbox, a sales productivity add-on to its CRM, targeting longtime woes for sales reps.
- February 24, 2016
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void?
- February 23, 2016
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.
- February 22, 2016
With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.
- February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
- February 09, 2016
Recent upgrades to Salesforce Lightning may benefit customers who can now build new apps -- but how will it affect partners who have apps that tackle the same problems?