- April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
- April 21, 2017
After tiring from limited and ineffective Excel reports, app company Shazam turned to Salesforce Wave Analytics to quickly extract insights and create actionable reports from data.
- April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
- April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
- April 05, 2017
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond.
- April 04, 2017
Salesforce Einstein AI brings enhancements to Sales Cloud. While lead scoring, dialing and activity capture get automation features, Watson integration looms in the distance.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- March 30, 2017
By offering an inexpensive cloud-based contact center product, Amazon hopes to monetize its own software in a new growing market.
- March 30, 2017
SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales
- March 23, 2017
Showing incremental improvement and investing over time are keys to successful cloud implementations, especially in government.
- March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
- March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
- March 13, 2017
By combing insights about where employees spend time when using sales and marketing apps, Radial was able to better streamline the customer and sales and service agent experiences.
- March 09, 2017
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
- March 08, 2017
By combining Watson's troves of unstructured data with Salesforce's CRM data, users can mine for even greater insights.