Social media customer experience
- March 27, 2019
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
- April 06, 2018
By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.
- March 02, 2018
Marketers interested in social selling need to weigh whether to use chatbots or deploy actual customer service agents. The decision depends on a number of variables.
- October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
- March 31, 2017
With Sales Navigator enhancements, which include an enterprise edition, LinkedIn hopes to capitalize on sales reps' increasing use of social media as a sales tool.
- June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
- January 08, 2015
In this book excerpt, thought leader and author David Giannetto discusses ways companies can cost-effectively identify and gain customers.
- May 12, 2014
BlabPredicts forecasts Web conversation up to 72 hours in advance; Genesys teams up with Zendesk for multichannel customer service and other CRM news.
- July 16, 2013
SearchCRM's Lena Weiner looks to an episode of Gordon Ramsey's Kitchen Nightmares for some key examples of mistakes to avoid when launching a social CRM initiative.
- April 19, 2013
SugarCRM's recent SugarCon conference in New York boasted plenty of tips and advice for organizations launching a social CRM initiative.
- February 28, 2013
Salesforce.com emphasized Salesforce customers over social technology at its annual winter conference, according to consultant Denis Pombriant.
- August 09, 2012
IT analyst firm Gartner predicts social media companies will take in nearly $17 billion in revenue this year.
- June 08, 2012
The CRM heavyweights bought up a handful of social CRM start ups this month and it should convince CRM buyers to invest in the technology themselves, analysts said.
- April 03, 2012
An Enterasys executive applauded use of internal social media at Gartner’s annual CRM conference, saying it has improved his company’s sales and culture. It may have a place for everyone.
- February 09, 2012
With social CRM gaining popularity, companies need to identify their audiences are and what social media sites and technology they use, analysts say.