News
Personalized marketing
- August 15, 2019
15 Aug'19
Metadata.io updates boost marketing personalization, automation
Updates to Metadata's AI marketing platform include new usability features and improved automation to bolster its marketing personalization to target new and existing clients.
- August 09, 2019
09 Aug'19
PromoteIQ acquisition diversifies Microsoft Advertising platform
Microsoft expands its advertising platform to vendor marketing with the PromoteIQ acquisition.
- August 06, 2019
06 Aug'19
Force Marketing introduces platform for personalized marketing
Drive by Force Marketing is a personalized marketing video platform for car dealerships to increase engagement with returning and prospective customers.
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- July 03, 2019
03 Jul'19
CloudEngage updates personalization platform, chat feature
The new generation includes upgrades to its segmentation capabilities. CloudEngage's chat product has also been upgraded to save visitor details for personalization.
- June 17, 2019
17 Jun'19
Deloitte's Heat launches Heat AI for trend predictions
Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.
- June 17, 2019
17 Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
- June 05, 2019
05 Jun'19
RedPoint Global mashes up CDP, DMP functions in new offering
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- May 16, 2019
16 May'19
Leanplum, Amplitude unite for personalized mobile marketing
Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.
- May 07, 2019
07 May'19
Salesforce announces Pardot Business Units, coming this summer
Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.
- May 03, 2019
03 May'19
IBM marketing automation sell-off represents market shift
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
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- March 29, 2019
29 Mar'19
Adobe-Microsoft-SAP Open Data Initiative gains momentum
It wasn't a marketing scam announced last year: An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation.
- May 25, 2017
25 May'17
Personalized marketing a step closer with weather data
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
- January 12, 2015
12 Jan'15
Customer personalization now part of closing the deal
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- March 24, 2005
24 Mar'05
Email marketing etiquette
When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
- November 06, 2003
06 Nov'03
Study: Execs not ready for 'do not call' revenue loss
The deadline for complying with federal "do not call" legislation draws near. Execs are ready says a new study, but they're still trying to figure out how to recoup lost revenue.