News

Personalized marketing

• September 12, 2019 12 Sep'19

  Oracle CDP coming in CX Unity, along with video cloud

  Oracle goes after Adobe and other CX platform vendors with new CDP-oriented sales, marketing, e-commerce and service hub, and adds a video platform to CX Unity.

• September 06, 2019 06 Sep'19

  HubSpot Marketplace updated to get free CRM users to buy apps

  HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers.

• August 28, 2019 28 Aug'19

  RollWorks updates its account-based marketing platform

  New RollWorks features include account suggestions, Salesforce syncing and account groups to better align sales and marketing teams' efforts for potential customers.

• August 15, 2019 15 Aug'19

  Metadata.io updates boost marketing personalization, automation

  Updates to Metadata's AI marketing platform include new usability features and improved automation to bolster its marketing personalization to target new and existing clients.

• August 09, 2019 09 Aug'19

  PromoteIQ acquisition diversifies Microsoft Advertising platform

  Microsoft expands its advertising platform to vendor marketing with the PromoteIQ acquisition.

• August 06, 2019 06 Aug'19

  Force Marketing introduces platform for personalized marketing

  Drive by Force Marketing is a personalized marketing video platform for car dealerships to increase engagement with returning and prospective customers.

• July 03, 2019 03 Jul'19

  CloudEngage updates personalization platform, chat feature

  The new generation includes upgrades to its segmentation capabilities. CloudEngage's chat product has also been upgraded to save visitor details for personalization.

• June 17, 2019 17 Jun'19

  Deloitte's Heat launches Heat AI for trend predictions

  Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.

• June 17, 2019 17 Jun'19

  Oracle and Adobe CDP war heats up, Salesforce close behind

  The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.

• June 05, 2019 05 Jun'19

  RedPoint Global mashes up CDP, DMP functions in new offering

  RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.

• May 16, 2019 16 May'19

  Leanplum, Amplitude unite for personalized mobile marketing

  Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.

• May 07, 2019 07 May'19

  Salesforce announces Pardot Business Units, coming this summer

  Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.

• May 03, 2019 03 May'19

  IBM marketing automation sell-off represents market shift

  IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.

• March 29, 2019 29 Mar'19

  Adobe-Microsoft-SAP Open Data Initiative gains momentum

  It wasn't a marketing scam announced last year: An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation.

• May 25, 2017 25 May'17

  Personalized marketing a step closer with weather data

  By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.