News

Personalized marketing

• June 17, 2019 17 Jun'19

  Deloitte's Heat launches Heat AI for trend predictions

  Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.

• June 17, 2019 17 Jun'19

  Oracle and Adobe CDP war heats up, Salesforce close behind

  The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.

• June 05, 2019 05 Jun'19

  RedPoint Global mashes up CDP, DMP functions in new offering

  RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.

• May 16, 2019 16 May'19

  Leanplum, Amplitude unite for personalized mobile marketing

  Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.

• May 07, 2019 07 May'19

  Salesforce announces Pardot Business Units, coming this summer

  Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.

• May 03, 2019 03 May'19

  IBM marketing automation sell-off represents market shift

  IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.

• March 29, 2019 29 Mar'19

  Adobe-Microsoft-SAP Open Data Initiative gains momentum

  It wasn't a marketing scam announced last year: An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation.

• May 25, 2017 25 May'17

  Personalized marketing a step closer with weather data

  By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.

• January 12, 2015 12 Jan'15

  Customer personalization now part of closing the deal

  Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.

• March 24, 2005 24 Mar'05

  Email marketing etiquette

  When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.

• November 06, 2003 06 Nov'03

  Study: Execs not ready for 'do not call' revenue loss

  The deadline for complying with federal "do not call" legislation draws near. Execs are ready says a new study, but they're still trying to figure out how to recoup lost revenue.