News
Personalized marketing
- November 07, 2019
07 Nov'19
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
- November 06, 2019
06 Nov'19
Inboundgeo Marketing Suite introduces new direct mail tool
Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company.
- September 12, 2019
12 Sep'19
Oracle CDP coming in CX Unity, along with video cloud
Oracle goes after Adobe and other CX platform vendors with new CDP-oriented sales, marketing, e-commerce and service hub, and adds a video platform to CX Unity.
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- September 06, 2019
06 Sep'19
HubSpot Marketplace updated to get free CRM users to buy apps
HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers.
- August 28, 2019
28 Aug'19
RollWorks updates its account-based marketing platform
New RollWorks features include account suggestions, Salesforce syncing and account groups to better align sales and marketing teams' efforts for potential customers.
- August 15, 2019
15 Aug'19
Metadata.io updates boost marketing personalization, automation
Updates to Metadata's AI marketing platform include new usability features and improved automation to bolster its marketing personalization to target new and existing clients.
- August 09, 2019
09 Aug'19
PromoteIQ acquisition diversifies Microsoft Advertising platform
Microsoft expands its advertising platform to vendor marketing with the PromoteIQ acquisition.
- August 06, 2019
06 Aug'19
Force Marketing introduces platform for personalized marketing
Drive by Force Marketing is a personalized marketing video platform for car dealerships to increase engagement with returning and prospective customers.
- July 03, 2019
03 Jul'19
CloudEngage updates personalization platform, chat feature
The new generation includes upgrades to its segmentation capabilities. CloudEngage's chat product has also been upgraded to save visitor details for personalization.
- June 17, 2019
17 Jun'19
Deloitte's Heat launches Heat AI for trend predictions
Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.
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- June 17, 2019
17 Jun'19
Oracle and Adobe CDP war heats up, Salesforce close behind
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
- June 05, 2019
05 Jun'19
RedPoint Global mashes up CDP, DMP functions in new offering
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- May 16, 2019
16 May'19
Leanplum, Amplitude unite for personalized mobile marketing
Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.
- May 07, 2019
07 May'19
Salesforce announces Pardot Business Units, coming this summer
Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.
- May 03, 2019
03 May'19
IBM marketing automation sell-off represents market shift
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.