- June 17, 2019
Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.
- June 17, 2019
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
- June 05, 2019
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- May 16, 2019
Leanplum and Amplitude have united to combine Leanplum's mobile marketing engagement with Amplitude's product intelligence for more personalized mobile marketing.
- May 07, 2019
Pardot Business Units, an automated marketing platform, provides large companies with a way to coordinate and personalize marketing efforts across the business.
- May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
- March 29, 2019
It wasn't a marketing scam announced last year: An alliance takes clearer shape, as Adobe, Microsoft and SAP cooperate on a common data model for ERP, CRM and marketing automation.
- May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
- January 12, 2015
Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.
- March 24, 2005
When email etiquette is unclear, how do you determine what is a justified follow-up email? Guest columnist Michael Katz sets out to find the answer.
- November 06, 2003
The deadline for complying with federal "do not call" legislation draws near. Execs are ready says a new study, but they're still trying to figure out how to recoup lost revenue.