News

Marketing automation

  • July 10, 2006 10 Jul'06

    SAP buys Praxis, builds out e-commerce, CRM

    SAP is filling a gap in its Business One software for small businesses by adding e-commerce capabilities for Web-based sales.

  • June 29, 2006 29 Jun'06

    Microsoft reshuffles CRM, BI

    Restructuring continued in Redmond, as Microsoft said it is bringing its CRM development team under the Office group.

  • June 26, 2006 26 Jun'06

    Salesforce.com reaches into the PRM market

    With the release of Partnerforce, Salesforce.com is adding to its CRM offerings with a tool to manage relationships with channel partners and resellers.

  • June 08, 2006 08 Jun'06

    Customer equity, not customer satisfaction the focus at Wachovia

    The nation's fourth-largest bank is extending its focus on customer satisfaction and customer loyalty to lifetime value, hoping to capitalize over the long term by building customer equity.

  • June 06, 2006 06 Jun'06

    Onyx to be acquired by private firm

    Onyx has entered an agreement to be bought by M2M Holdings, further consolidating CRM's midmarket.

  • June 01, 2006 01 Jun'06

    No excuse for CRM analytics excuses

    With companies as cost-conscious as ever, proponents of CRM analytics must have answers for the critics. Gartner provides them.

  • May 17, 2006 17 May'06

    Measuring agent retention translates to the bottom line

    With agent turnover still a significant concern, contact centers need to make agent retention a measurable goal.

  • April 27, 2006 27 Apr'06

    Marketers losing touch with customers

    Marketers may be adopting customer-centric strategies, but they're not connecting directly with customers, a CMO Council study finds

  • April 10, 2006 10 Apr'06

    Unica takes Sane approach to Web analytics

    With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.

  • March 02, 2006 02 Mar'06

    Marketing suites miss the mark

    Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

  • March 01, 2006 01 Mar'06

    Is IBM the real winner in the CRM SaaS wars?

    Through partnerships with the top on-demand CRM providers, IBM is clearly positioning itself to take advantage of SaaS popularity.

  • January 26, 2006 26 Jan'06

    The best in email marketing

    Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • January 20, 2006 20 Jan'06

    CDC withdraws Onyx offer

    The parent company of Pivotal Corp. is withdrawing its public offer for Onyx, turning instead toward a hosted supply chain software vendor.

  • December 29, 2005 29 Dec'05

    CDC makes bid for Onyx

    Unable to persuade Onyx executives to consider a $50 million offer for controlling interest, CDC has turned to the press for help.

  • December 21, 2005 21 Dec'05

    Unica snaps up MarketSoft

    The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.

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