Marketing automation

  • May 17, 2006 17 May'06

    Measuring agent retention translates to the bottom line

    With agent turnover still a significant concern, contact centers need to make agent retention a measurable goal.

  • April 27, 2006 27 Apr'06

    Marketers losing touch with customers

    Marketers may be adopting customer-centric strategies, but they're not connecting directly with customers, a CMO Council study finds

  • April 10, 2006 10 Apr'06

    Unica takes Sane approach to Web analytics

    With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.

  • March 02, 2006 02 Mar'06

    Marketing suites miss the mark

    Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

  • March 01, 2006 01 Mar'06

    Is IBM the real winner in the CRM SaaS wars?

    Through partnerships with the top on-demand CRM providers, IBM is clearly positioning itself to take advantage of SaaS popularity.

  • January 26, 2006 26 Jan'06

    The best in email marketing

    Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • January 20, 2006 20 Jan'06

    CDC withdraws Onyx offer

    The parent company of Pivotal Corp. is withdrawing its public offer for Onyx, turning instead toward a hosted supply chain software vendor.

  • December 29, 2005 29 Dec'05

    CDC makes bid for Onyx

    Unable to persuade Onyx executives to consider a $50 million offer for controlling interest, CDC has turned to the press for help.

  • December 21, 2005 21 Dec'05

    Unica snaps up MarketSoft

    The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.

  • November 21, 2005 21 Nov'05

    Intervoice bulks up IVR with Edify buy

    The combined company will focus on multi-channel voice applications.

  • November 15, 2005 15 Nov'05

    Analytics for all, says Google

    Google Analytics, a hosted Web analytics service formerly known as Urchin, is now available for free. Analysts say this move may inspire other innovation in the market.

  • November 04, 2005 04 Nov'05

    FrontRange bought by equity firm

    Francisco Partners will purchase the maker of HEAT and GoldMine for $200 million.

  • October 20, 2005 20 Oct'05

    Siebel -- The end of an era

    As Siebel CustomerWorld drew to a close, so too did Siebel itself, but Oracle's president was on hand to assure customers.

  • September 29, 2005 29 Sep'05

    Training? We don't need no stinkin' training …

    Project teams need training in order to keep their data warehousing strategy up-to-date with the most current methodologies and technologies. By refusing to acknowledge this need, says guest columnist Rick Sherman, companies could be undermining ...

  • September 20, 2005 20 Sep'05

    CRM details in short supply at OpenWorld

    One week after its market-transforming Siebel acquisition, Oracle Corp. offers few details on their plans for integrating new customers and products into its portfolio.