Marketing automation

  • November 21, 2006 21 Nov'06

    Customers make great marketers

    Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.

  • November 13, 2006 13 Nov'06

    Self-service applications save money

    Too many companies still do not appreciate that customers will only use self-service applications if they are a better and easier alternative, says Donna Fluss in her latest column. Learn more about self service and how it can optimize your call ...

  • November 01, 2006 01 Nov'06

    Workforce management provides winning formula for Bell Canada

    Bell Canada revamped its call center processes using a workforce management tool. Despite many changes, managers continue to use the tool to efficiently manage and schedule staff.

  • October 12, 2006 12 Oct'06

    Microsoft extends into online service with Colloquis buy

    Microsoft has purchased Colloquis, a provider of natural language search and online service technology. It will augment Windows Live Service Agents.

  • October 05, 2006 05 Oct'06

    About's 2006 CRM Products of the Year Awards

    Nominate your favorite product today for's 2006 CRM Products of the Year Awards. Learn all the details here.

  • October 05, 2006 05 Oct'06

    Contact optimization confusing marketers

    There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.

  • September 19, 2006 19 Sep'06

    ATG to acquire eStara

    The e-commerce technology vendor is adding eStara's "click-to-call" and "click-to-chat" to round out its online offerings.

  • August 30, 2006 30 Aug'06

    BazaarVoice teams up with shopping portals

    The company that manages customer-created online ratings and reviews is teaming with shopping portals to extend reviews on corporate sites to such sites as MSN and

  • July 19, 2006 19 Jul'06

    SAP loses ground to Oracle, sees stock fall

    SAP's stock price dropped as much as 10% last week on news that the software vendor lost market share to archrival Oracle Corp. and will miss its earnings target.

  • July 10, 2006 10 Jul'06

    SAP buys Praxis, builds out e-commerce, CRM

    SAP is filling a gap in its Business One software for small businesses by adding e-commerce capabilities for Web-based sales.

  • June 29, 2006 29 Jun'06

    Microsoft reshuffles CRM, BI

    Restructuring continued in Redmond, as Microsoft said it is bringing its CRM development team under the Office group.

  • June 26, 2006 26 Jun'06 reaches into the PRM market

    With the release of Partnerforce, is adding to its CRM offerings with a tool to manage relationships with channel partners and resellers.

  • June 08, 2006 08 Jun'06

    Customer equity, not customer satisfaction the focus at Wachovia

    The nation's fourth-largest bank is extending its focus on customer satisfaction and customer loyalty to lifetime value, hoping to capitalize over the long term by building customer equity.

  • June 06, 2006 06 Jun'06

    Onyx to be acquired by private firm

    Onyx has entered an agreement to be bought by M2M Holdings, further consolidating CRM's midmarket.

  • June 01, 2006 01 Jun'06

    No excuse for CRM analytics excuses

    With companies as cost-conscious as ever, proponents of CRM analytics must have answers for the critics. Gartner provides them.