- November 01, 2007
Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.
- October 30, 2007
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.
- September 19, 2007
Multiple sessions at the conference offered insight into how CRM professionals can capitalize on the emergence of social networking and Web 2.0.
- August 23, 2007
A customer advisory panel and email surveys help the company understand and better serve its customer base.
- August 22, 2007
The market for sales compensation management technology is taking off, according to Gartner. Compliance, SaaS and complexity are driving the trend.
- July 19, 2007
Analyst reports have pegged SAP as the CRM leader. More important, they point to a healthy, growing climate for CRM technology.
- May 23, 2007
A campaign targeting college students via text messages has paid big dividends for Dell.
- April 25, 2007
At last year's Sapphire conference, SAP announced a revamped user interface, but it is still not widely available. Meanwhile, CRM competitors continue to focus on usability.
- April 23, 2007
With its Platform Edition, users can deploy on-demand applications from the company's AppExchange without buying an underlying CRM license.
- March 20, 2007
Customer satisfaction levels fell significantly compared with last year, according to a recent contact center benchmarking report. And that's a good thing, the authors say.
- March 13, 2007
At its annual Convergence conference, Microsoft continued to tout usability and flexibility in CRM as user adoption remains a key CRM hurdle.
- March 06, 2007
Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.
- March 05, 2007
Performance management started to penetrate contact centers in the early 2000s, but 2006 is the first year of significant adoption. According to Donna Fluss, the lack of consensus on the definition and purpose of these applications has created a ...
- February 21, 2007
Usually a model for customer service, JetBlue got burned by a winter ice storm and discovered its limitations. Should all businesses be considering a customer bill of rights?
- January 10, 2007
Heralding the "portable model," which allows customers to switch between hosted, SaaS or on-premise CRM with the same metadata, Microsoft is releasing CRM Live to its TAP.