- March 28, 2008
Many companies struggle with building value for customers and shareholders simultaneously -- perhaps because they fail to realize customer value and shareholder value are virtually the same thing. In this podcast, Martha explains the link between ...
- February 28, 2008
With indicators pointing at the very least to a downturn in the economy, organizations may want to re-evaluate CRM initiatives or even spend more in some areas.
- February 26, 2008
Cisco is getting clients to speak on its behalf -- without ever "pitching" its brand.
- February 21, 2008
No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.
- November 29, 2007
Demand for CRM skills is ramping up, according to Gartner, job boards and some recent research.
- November 01, 2007
Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.
- October 30, 2007
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.
- September 19, 2007
Multiple sessions at the conference offered insight into how CRM professionals can capitalize on the emergence of social networking and Web 2.0.
- August 23, 2007
A customer advisory panel and email surveys help the company understand and better serve its customer base.
- August 22, 2007
The market for sales compensation management technology is taking off, according to Gartner. Compliance, SaaS and complexity are driving the trend.
- July 19, 2007
Analyst reports have pegged SAP as the CRM leader. More important, they point to a healthy, growing climate for CRM technology.
- May 23, 2007
A campaign targeting college students via text messages has paid big dividends for Dell.
- April 25, 2007
At last year's Sapphire conference, SAP announced a revamped user interface, but it is still not widely available. Meanwhile, CRM competitors continue to focus on usability.
- April 23, 2007
With its Platform Edition, users can deploy on-demand applications from the company's AppExchange without buying an underlying CRM license.
- March 20, 2007
Customer satisfaction levels fell significantly compared with last year, according to a recent contact center benchmarking report. And that's a good thing, the authors say.