Marketing automation

  • November 01, 2007 01 Nov'07

    Subway rides mobile marketing to success

    Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.

  • October 30, 2007 30 Oct'07

    Campaign management requires collaboration at John Deere

    The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.

  • September 19, 2007 19 Sep'07

    Web 2.0 takes center stage at Gartner CRM Summit

    Multiple sessions at the conference offered insight into how CRM professionals can capitalize on the emergence of social networking and Web 2.0.

  • August 23, 2007 23 Aug'07

    eToys plays nice with customer panel

    A customer advisory panel and email surveys help the company understand and better serve its customer base.

  • August 22, 2007 22 Aug'07

    Sales compensation management simplifying the sophisticated

    The market for sales compensation management technology is taking off, according to Gartner. Compliance, SaaS and complexity are driving the trend.

  • July 19, 2007 19 Jul'07

    SAP is No. 1 in CRM, but who cares?

    Analyst reports have pegged SAP as the CRM leader. More important, they point to a healthy, growing climate for CRM technology.

  • May 23, 2007 23 May'07

    Dell takes marketing mobile

    A campaign targeting college students via text messages has paid big dividends for Dell.

  • April 25, 2007 25 Apr'07

    Is SAP losing the CRM usability race?

    At last year's Sapphire conference, SAP announced a revamped user interface, but it is still not widely available. Meanwhile, CRM competitors continue to focus on usability.

  • April 23, 2007 23 Apr'07 offers CRM-free product

    With its Platform Edition, users can deploy on-demand applications from the company's AppExchange without buying an underlying CRM license.

  • March 20, 2007 20 Mar'07

    Customer satisfaction falls despite call center efforts

    Customer satisfaction levels fell significantly compared with last year, according to a recent contact center benchmarking report. And that's a good thing, the authors say.

  • March 13, 2007 13 Mar'07

    Microsoft CRM targets usability

    At its annual Convergence conference, Microsoft continued to tout usability and flexibility in CRM as user adoption remains a key CRM hurdle.

  • March 06, 2007 06 Mar'07

    Gartner names the top marketing software vendors

    Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.

  • March 05, 2007 05 Mar'07

    The contact center performance management market is on the rise

    Performance management started to penetrate contact centers in the early 2000s, but 2006 is the first year of significant adoption. According to Donna Fluss, the lack of consensus on the definition and purpose of these applications has created a ...

  • February 21, 2007 21 Feb'07

    Is there a CRM lesson in JetBlue's snafu?

    Usually a model for customer service, JetBlue got burned by a winter ice storm and discovered its limitations. Should all businesses be considering a customer bill of rights?

  • January 10, 2007 10 Jan'07

    Microsoft takes next step toward SaaS CRM

    Heralding the "portable model," which allows customers to switch between hosted, SaaS or on-premise CRM with the same metadata, Microsoft is releasing CRM Live to its TAP.