- May 11, 2010
Social networks and the expanded use of CRM are bringing engineers and product development people into contact with customers. Is that a good thing, and is it worth it?
- May 03, 2010
Many social CRM projects are justified by "soft" returns, and while those add benefits to the bottom line, a social CRM project can provide plenty of hard ROI figures.
- April 26, 2010
Microsoft is adding three languages and four accelerators to its online CRM product and will offer it in 32 countries next month.
- April 26, 2010
Getting the word out to your customers isn’t just a matter of buying simple advertising anymore -- it’s about engaging with them socially. Denis Pombriant explains the ideas behind this new trend.
- January 27, 2010
Leveraging social media is an increasingly important -- and rewarding -- project, but it takes careful planning. Columnist Allen Bonde explains.
- September 17, 2009
Marketing budgets were hit hard by the recession, but buying MRM now can lead to quick returns and position organizations to move quickly when the economy recovers, Gartner said.
- August 13, 2009
Open source luminary Larry Augustin -- the new CEO at SugarCRM while the company looks for a permanent replacement for John Roberts -- discusses the CRM market and cloud computing.
- May 26, 2009
CRM vendors are developing new capabilities to integrate customer service software with social networking and Web 2.0 sites. RightNow is the latest.
- May 12, 2009
Salesforce.com is extending its Salesforce-to-Salesforce connectors to include customer service information and added new visualization tools to its latest release.
- March 17, 2009
Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.
- January 16, 2009
Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.
- January 06, 2009
CRM outsourcing, both customer service and application management, is getting a closer look as companies seek to cut costs amidst the recession.
- December 30, 2008
Today's organizations are looking to sales performance management, but many companies lack a clear direction for how to deploy and make the most of these tools. In this podcast, Mark Smith of Ventana Research provides tips and best practices for ...
- July 09, 2008
Microsoft is turning to its substantial partner channel to build out its CRM capabilities, developing a site to help customers connect with partners and an accelerator program.
- June 17, 2008
Charles Schwab has begun using text analytics to mine its customer feedback. The maturation of text analytics is fueling these Voice of the Customer programs, experts say.