- August 13, 2009
Open source luminary Larry Augustin -- the new CEO at SugarCRM while the company looks for a permanent replacement for John Roberts -- discusses the CRM market and cloud computing.
- May 26, 2009
CRM vendors are developing new capabilities to integrate customer service software with social networking and Web 2.0 sites. RightNow is the latest.
- May 12, 2009
Salesforce.com is extending its Salesforce-to-Salesforce connectors to include customer service information and added new visualization tools to its latest release.
- March 17, 2009
Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.
- January 16, 2009
Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.
- January 06, 2009
CRM outsourcing, both customer service and application management, is getting a closer look as companies seek to cut costs amidst the recession.
- December 30, 2008
Today's organizations are looking to sales performance management, but many companies lack a clear direction for how to deploy and make the most of these tools. In this podcast, Mark Smith of Ventana Research provides tips and best practices for ...
- July 09, 2008
Microsoft is turning to its substantial partner channel to build out its CRM capabilities, developing a site to help customers connect with partners and an accelerator program.
- June 17, 2008
Charles Schwab has begun using text analytics to mine its customer feedback. The maturation of text analytics is fueling these Voice of the Customer programs, experts say.
- May 21, 2008
nGenera, a social networking and collaboration tool vendor, has acquired Talisma and its customer service suite.
- March 28, 2008
Many companies struggle with building value for customers and shareholders simultaneously -- perhaps because they fail to realize customer value and shareholder value are virtually the same thing. In this podcast, Martha explains the link between ...
- February 28, 2008
With indicators pointing at the very least to a downturn in the economy, organizations may want to re-evaluate CRM initiatives or even spend more in some areas.
- February 26, 2008
Cisco is getting clients to speak on its behalf -- without ever "pitching" its brand.
- February 21, 2008
No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.
- November 29, 2007
Demand for CRM skills is ramping up, according to Gartner, job boards and some recent research.