- March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
- January 13, 2015
Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.
- November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
- September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
- August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.
- August 01, 2014
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
- July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
- May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
- June 13, 2013
Salesforce's acquisition of digital marketing software firm ExactTarget is virtually a done deal. Find out what customers can expect for the future.
- October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
- September 21, 2012
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
- June 25, 2012
Oracle is bringing together its many social, analytic and CRM acquisitions under a new customer experience management product strategy.
- June 21, 2012
Experts recommend taking time and making the most of data to market digitally.
- June 14, 2012
Gartner predicts only half of Fortune 1000 companies will see return on investment from social CRM.
- April 23, 2012
E-commerce will keep growing, forcing companies to improve their CRM systems and break down silos between the two, analysts predict.