- November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- November 18, 2015
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
- November 11, 2015
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- June 17, 2015
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.
- March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
- January 13, 2015
Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.
- November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
- September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
- August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.
- August 01, 2014
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
- July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
- May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
- June 13, 2013
Salesforce's acquisition of digital marketing software firm ExactTarget is virtually a done deal. Find out what customers can expect for the future.