- January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
- March 25, 2016
Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'
- February 22, 2016
With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.
- February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
- December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
- November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
- November 18, 2015
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
- November 11, 2015
Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.
- November 11, 2015
Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.
- July 17, 2015
In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.
- June 17, 2015
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.