News

Marketing automation

• January 03, 2017 03 Jan'17

  Three key 2017 technology trends to know

  Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.

• November 01, 2016 01 Nov'16

  How Dunkin' Brands brought one-to-one marketing from hype to reality

  Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.

• October 26, 2016 26 Oct'16

  Abacus aims to find missing data in marketing expenses

  By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.

• July 18, 2016 18 Jul'16

  Companies sidle up to customers with marketing personalization

  Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.

• June 27, 2016 27 Jun'16

  LinkedIn purchase may signal new era of open APIs

  Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.

• March 25, 2016 25 Mar'16

  Finding the consumer mobile 'happy path'

  Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'

• February 22, 2016 22 Feb'16

  Adobe Marketing Cloud sports new mobile app features

  With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.

• February 15, 2016 15 Feb'16

  Salesforce exec discloses plans to boost one-to-one marketing

  Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.

• December 14, 2015 14 Dec'15

  Creating an effective content marketing strategy

  Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.

• November 20, 2015 20 Nov'15

  Oracle Marketing Cloud updates mobile capabilities

  Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.

• November 18, 2015 18 Nov'15

  Salesforce Marketing Cloud now sports predictive analytics tools

  Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.

• November 11, 2015 11 Nov'15

  At OpenWorld, Oracle marketing strategy gets filled out

  Various marketing offerings received improvements at OpenWorld. The upgrades strive to better tailor messages to customers and prospects and cater to SMBs.

• November 11, 2015 11 Nov'15

  Old-school technology companies getting left behind in cloud disruption?

  Larry Ellison fired a shot across the bow, saying traditional companies like IBM and SAP are no longer competition for Oracle. An expert discusses cloud disruption in this podcast.

• July 17, 2015 17 Jul'15

  CRM in marketing success hinges on emotional connections

  In this book excerpt, consultant David Forbes advocates that companies focus on understanding what motivates consumers when marketing their products.

• June 17, 2015 17 Jun'15

  Salesforce updates Marketing Cloud with new Journey Builder

  Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.