News

Marketing automation

• September 26, 2017 26 Sep'17

  Microsoft Dynamics 365 CRM takes center stage at Ignite 2017

  Microsoft CEO Satya Nadella kicks off Microsoft Ignite with talk of future products, use cases for AI and continued bundling of Microsoft products.

• August 31, 2017 31 Aug'17

  Salesforce unveils image recognition technology for Social Studio

  Salesforce's Einstein Vision for Social Studio currently only works with Twitter, but other integrations are expected.

• June 07, 2017 07 Jun'17

  Customer data mining rules changing in Trump's corporations-first era

  As Trump negates regulations against mining of customer data, consumers are mixed when it comes to trusting AI to act on those insights, Pegasystems research shows.

• May 18, 2017 18 May'17

  Build a martech stack beginning with CRM, marketing automation and CMS

  There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.

• February 27, 2017 27 Feb'17

  Full-funnel marketing gains importance as CRM applications evolve

  Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.

• January 03, 2017 03 Jan'17

  Three key 2017 technology trends to know

  Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.

• November 01, 2016 01 Nov'16

  How Dunkin' Brands brought one-to-one marketing from hype to reality

  Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.

• October 26, 2016 26 Oct'16

  Abacus aims to find missing data in marketing expenses

  By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.

• July 18, 2016 18 Jul'16

  Companies sidle up to customers with marketing personalization

  Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.

• June 27, 2016 27 Jun'16

  LinkedIn purchase may signal new era of open APIs

  Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.

• March 25, 2016 25 Mar'16

  Finding the consumer mobile 'happy path'

  Redbox, a video rental company, is well past the tipping point for its customers being on mobile. But capturing sales requires understanding their 'happy path.'

• February 22, 2016 22 Feb'16

  Adobe Marketing Cloud sports new mobile app features

  With the addition of new mobile app features, Adobe Marketing Cloud strives to make enterprise mobile apps more compelling and user-friendly.

• February 15, 2016 15 Feb'16

  Salesforce exec discloses plans to boost one-to-one marketing

  Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.

• December 14, 2015 14 Dec'15

  Creating an effective content marketing strategy

  Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.

• November 20, 2015 20 Nov'15

  Oracle Marketing Cloud updates mobile capabilities

  Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.