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Marketing automation

  • September 18, 2003 18 Sep'03

    CRM Association rises from ashes of SFA user group

    The fledgling CRM Association is gathering new members and opening chapters at a steady pace, billing itself as a place to share information with peers.

  • September 10, 2003 10 Sep'03

    Early adopter gives Redmond a 'C' in CRM

    Roughly seven months after Microsoft Corp. jumped into the midmarket CRM scrum with the release of Microsoft CRM 1.0, we figured it'd be a good time to take a closer look at just how the software giant's offering measures up -- at least according to...

  • September 08, 2003 08 Sep'03

    Off the CRM wires, 9/8/03

    Information Builders adds an ETL tool; SAS finds more danger in dirty data; hosted CRM catches on; Sanctum brings peace of mind to PeopleSoft shops.

  • August 27, 2003 27 Aug'03

    IDC tallies analytics growth

    The researcher sees a $4.8 billion market by 2007, led primarily by CRM analytics.

  • August 25, 2003 25 Aug'03

    Another vendor elbows into the hosted CRM arena

    ACCPAC is joining the fray, serving up a hosted version of its CRM application that it says cuts costs and adds simplicity.

  • August 19, 2003 19 Aug'03

    'Do not call' list changes game for marketers

    The national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for marketing campaigns.

  • July 07, 2003 07 Jul'03

    Onyx, Pivotal make CRM fast and furious

    Call it CRM without the wait. Onyx and Pivotal are launching fixed-cost programs designed to get customers up and running in a hurry.

  • June 25, 2003 25 Jun'03

    Oracle rolls out CRM service applications package

    Oracle released its newest set of CRM service applications with an emphasis on field service operations.

  • June 13, 2003 13 Jun'03

    PeopleSoft and JDE sue Oracle, alter merger terms

    PeopleSoft and J.D. Edwards are asking the courts to stop Oracle from continuing with its takeover bid for PeopleSoft. They're also changing the terms of their proposed merger.

  • June 02, 2003 02 Jun'03

    PeopleSoft to acquire J.D. Edwards

    PeopleSoft has announced its intention to acquire competitor J.D. Edwards in a deal valued at $1.7 billion.

  • March 13, 2003 13 Mar'03

    Expert offers tips on calculating ROI, retaining customers

    Customer retention guru Jim Novo says that most companies are missing the mark when they measure ROI on their CRM projects. Begin with admitting when you've lost a customer -- and then moving on.

  • February 11, 2003 11 Feb'03

    Analyst to business users: Grab the CRM reins

    If we've learned one thing from the widely reported CRM failure rates, it's that people and planning hold the keys to success.

  • January 27, 2003 27 Jan'03

    J.D. Edwards courts ERP customers with CRM 2.0 release

    With the release of its newest CRM software package, J.D. Edwards is hoping to expand its presence with installed ERP customers and generate new business in vertical markets such as financial services.

  • January 21, 2003 21 Jan'03

    Salesforce.com wins job over Siebel

    Salesforce.com has picked up a 450-seat CRM deployment. Innovex's decision is noteworthy because it's the newest company to use the hosted CRM model on a project of significant size.

  • December 30, 2002 30 Dec'02

    Restaurant chain serves up heaping helping of technology

    Restaurants aren't usually known for their innovative use of technology, but Peppers & Rogers found a prestigious New York restaurant group that put customer-facing software on the menu and is now savoring the results.

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