News

Marketing automation

  • April 26, 2004 26 Apr'04

    Brief: SPSS adds to marketing analytics

    SPSS leverages its purchase of DataDistilleries and releases PredictiveMarketing 2.0 with new multi-channel analytics.

  • April 07, 2004 07 Apr'04

    Onyx buys its way into BPM

    Onyx today announced the purchase of a process management software vendor and its plans to integrate the technology into its CRM system.

  • March 23, 2004 23 Mar'04

    Microsoft CRM gets moving, slows down

    Microsoft kicked off the week with news that it's making its CRM product mobile and that it's delaying the next release of the tool.

  • March 01, 2004 01 Mar'04

    Siemens sets sights on SMBs

    The telephony and electronic giant enters the SMB space with a tool that allows call center agent and management collaboration.

  • February 18, 2004 18 Feb'04

    Getting marketing and sales in sync

    A new service released today aims to fill what one analyst sees as a gap in marketing automation.

  • January 21, 2004 21 Jan'04

    Five priorities for marketing

    Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.

  • December 17, 2003 17 Dec'03

    Experts: National antispam law might benefit marketers

    As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.

  • December 01, 2003 01 Dec'03

    Study picks top marketing-automation software

    Forrester Research found strengths among all the marketing-automation products it evaluated, but two are seen as most likely to "bubble to the top."

  • November 20, 2003 20 Nov'03

    Opening the contact center coffers

    Contact centers may finally be getting the budgetary respect they deserve. Experts share tips for spending next year's money wisely.

  • October 30, 2003 30 Oct'03

    Brief: IBM, Informatica team up

    Informatica's integration and BI product line will be more tightly integrated with IBM to speed customer deployment, increase effectiveness and reduce costs.

  • October 29, 2003 29 Oct'03

    Analyst: Firms must follow spirit of antispam law

    Even if the forthcoming federal crackdown lacks real teeth, marketers need to get the message and start policing themselves.

  • October 23, 2003 23 Oct'03

    Techies ready for 'Queer Eye' transformation

    Call it "Queer Eye for the Geeky Guy." In a recent survey of IT execs, more than half admitted they'd love to look FABULOUS!

  • October 02, 2003 02 Oct'03

    Siebel gets back in hosting game with IBM deal

    Siebel and IBM confirmed months of speculation today when they rolled out a joint offering for hosted CRM.

  • September 30, 2003 30 Sep'03

    Getting e-mail to click with customers

    As a marketing company details which companies' e-mails get opened and whose wind up deleted, Gartner is warning marketers of the new e-mail reality facing them.

  • September 18, 2003 18 Sep'03

    CRM Association rises from ashes of SFA user group

    The fledgling CRM Association is gathering new members and opening chapters at a steady pace, billing itself as a place to share information with peers.

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