- January 21, 2004
Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.
- December 17, 2003
As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.
- December 01, 2003
Forrester Research found strengths among all the marketing-automation products it evaluated, but two are seen as most likely to "bubble to the top."
- November 20, 2003
Contact centers may finally be getting the budgetary respect they deserve. Experts share tips for spending next year's money wisely.
- October 30, 2003
Informatica's integration and BI product line will be more tightly integrated with IBM to speed customer deployment, increase effectiveness and reduce costs.
- October 29, 2003
Even if the forthcoming federal crackdown lacks real teeth, marketers need to get the message and start policing themselves.
- October 23, 2003
Call it "Queer Eye for the Geeky Guy." In a recent survey of IT execs, more than half admitted they'd love to look FABULOUS!
- October 02, 2003
Siebel and IBM confirmed months of speculation today when they rolled out a joint offering for hosted CRM.
- September 30, 2003
As a marketing company details which companies' e-mails get opened and whose wind up deleted, Gartner is warning marketers of the new e-mail reality facing them.
- September 18, 2003
The fledgling CRM Association is gathering new members and opening chapters at a steady pace, billing itself as a place to share information with peers.
- September 10, 2003
Roughly seven months after Microsoft Corp. jumped into the midmarket CRM scrum with the release of Microsoft CRM 1.0, we figured it'd be a good time to take a closer look at just how the software giant's offering measures up -- at least according to...
- September 08, 2003
Information Builders adds an ETL tool; SAS finds more danger in dirty data; hosted CRM catches on; Sanctum brings peace of mind to PeopleSoft shops.
- August 27, 2003
The researcher sees a $4.8 billion market by 2007, led primarily by CRM analytics.
- August 25, 2003
ACCPAC is joining the fray, serving up a hosted version of its CRM application that it says cuts costs and adds simplicity.
- August 19, 2003
The national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for marketing campaigns.