Marketing automation

  • January 21, 2004 21 Jan'04

    Five priorities for marketing

    Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.

  • December 17, 2003 17 Dec'03

    Experts: National antispam law might benefit marketers

    As unbelievable as it sounds, the "can spam" measure might be a blessing to marketers coping with much tougher state laws.

  • December 01, 2003 01 Dec'03

    Study picks top marketing-automation software

    Forrester Research found strengths among all the marketing-automation products it evaluated, but two are seen as most likely to "bubble to the top."

  • November 20, 2003 20 Nov'03

    Opening the contact center coffers

    Contact centers may finally be getting the budgetary respect they deserve. Experts share tips for spending next year's money wisely.

  • October 30, 2003 30 Oct'03

    Brief: IBM, Informatica team up

    Informatica's integration and BI product line will be more tightly integrated with IBM to speed customer deployment, increase effectiveness and reduce costs.

  • October 29, 2003 29 Oct'03

    Analyst: Firms must follow spirit of antispam law

    Even if the forthcoming federal crackdown lacks real teeth, marketers need to get the message and start policing themselves.

  • October 23, 2003 23 Oct'03

    Techies ready for 'Queer Eye' transformation

    Call it "Queer Eye for the Geeky Guy." In a recent survey of IT execs, more than half admitted they'd love to look FABULOUS!

  • October 02, 2003 02 Oct'03

    Siebel gets back in hosting game with IBM deal

    Siebel and IBM confirmed months of speculation today when they rolled out a joint offering for hosted CRM.

  • September 30, 2003 30 Sep'03

    Getting e-mail to click with customers

    As a marketing company details which companies' e-mails get opened and whose wind up deleted, Gartner is warning marketers of the new e-mail reality facing them.

  • September 18, 2003 18 Sep'03

    CRM Association rises from ashes of SFA user group

    The fledgling CRM Association is gathering new members and opening chapters at a steady pace, billing itself as a place to share information with peers.

  • September 10, 2003 10 Sep'03

    Early adopter gives Redmond a 'C' in CRM

    Roughly seven months after Microsoft Corp. jumped into the midmarket CRM scrum with the release of Microsoft CRM 1.0, we figured it'd be a good time to take a closer look at just how the software giant's offering measures up -- at least according to...

  • September 08, 2003 08 Sep'03

    Off the CRM wires, 9/8/03

    Information Builders adds an ETL tool; SAS finds more danger in dirty data; hosted CRM catches on; Sanctum brings peace of mind to PeopleSoft shops.

  • August 27, 2003 27 Aug'03

    IDC tallies analytics growth

    The researcher sees a $4.8 billion market by 2007, led primarily by CRM analytics.

  • August 25, 2003 25 Aug'03

    Another vendor elbows into the hosted CRM arena

    ACCPAC is joining the fray, serving up a hosted version of its CRM application that it says cuts costs and adds simplicity.

  • August 19, 2003 19 Aug'03

    'Do not call' list changes game for marketers

    The national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for marketing campaigns.