Marketing automation

  • October 04, 2004 04 Oct'04

    Hosted CRM market heats up

    RightNow adds sales and marketing functionality while Salesnet adds administration services, an automotive vertical and a data cleansing tool.

  • August 25, 2004 25 Aug'04

    Customization: The next frontier for sales and marketing

    Peppers & Rogers Group reports that companies using customized digital printing, digital collateral management or enterprise personalization are having a lot of success.

  • August 17, 2004 17 Aug'04

    Content spotlight: Business Intelligence

    An exclusive collection of articles and resources on business intelligence and related topics.

  • August 06, 2004 06 Aug'04

    Siebel supports DB2 on Linux

    According to one analyst, this is yet another sign that for CRM providers to be successful, they have to be able to operate on multiple platforms.

  • August 04, 2004 04 Aug'04

    Is your Web site dynamite?

    You may think your online operation is doing the trick, but some companies found big payoffs by making some seemingly small changes.

  • July 28, 2004 28 Jul'04

    PeopleSoft profits plummet

    Executives acknowledge the effect Oracle's takeover bid has had on PeopleSoft's business.

  • July 14, 2004 14 Jul'04

    Getting loyalty programs right

    Loyalty programs can be tremendously expensive and difficult to discontinue, so when establishing or modifying one, use caution. Data, employees and management all need to support the initiative.

  • May 13, 2004 13 May'04

    SAP targets Siebel with CRM for SMBs

    At its user show, SAP unleashed an arsenal of CRM solutions for small and midsized businesses that CEO Bill McDermott predicts will put Siebel on the defensive.

  • May 11, 2004 11 May'04

    Siebel's hosted software to go vertical

    By the fall, the product will be tailored for four markets and more industry-specific versions are also planned.

  • May 03, 2004 03 May'04

    Update: Tom Siebel stepping down as CEO

    New Siebel Systems CEO Michael Lawrie says he won't change the company's strategy, but an analyst says more executive changes may be on the horizon.

  • April 26, 2004 26 Apr'04

    Brief: SPSS adds to marketing analytics

    SPSS leverages its purchase of DataDistilleries and releases PredictiveMarketing 2.0 with new multi-channel analytics.

  • April 07, 2004 07 Apr'04

    Onyx buys its way into BPM

    Onyx today announced the purchase of a process management software vendor and its plans to integrate the technology into its CRM system.

  • March 23, 2004 23 Mar'04

    Microsoft CRM gets moving, slows down

    Microsoft kicked off the week with news that it's making its CRM product mobile and that it's delaying the next release of the tool.

  • March 01, 2004 01 Mar'04

    Siemens sets sights on SMBs

    The telephony and electronic giant enters the SMB space with a tool that allows call center agent and management collaboration.

  • February 18, 2004 18 Feb'04

    Getting marketing and sales in sync

    A new service released today aims to fill what one analyst sees as a gap in marketing automation.