Marketing automation

  • May 19, 2005 19 May'05

    Don't be 'tool myopic'

    When it comes to BI, don't let flashy tools and technology be your primary focus, says contributor Rick Sherman. A successful initiative includes the right tools plus giving business users what they need -- the right data, metrics and support.

  • May 11, 2005 11 May'05

    Gartner sizes up CDI field

    In the relatively immature CDI market, there are still plenty of vendors vying for supremacy. Gartner examines the field.

  • May 10, 2005 10 May'05

    Email marketing alive and well

    Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.

  • April 29, 2005 29 Apr'05

    Report: Siebel in talks with Oracle

    A financial report sent Siebel stocks up when it revealed that the company is in acquisition talks with Oracle.

  • April 28, 2005 28 Apr'05

    New CEO discusses Siebel's sales, strategy

    As warned, Siebel's earnings were dismal. The new CEO has a plan to turn it around.

  • April 19, 2005 19 Apr'05

    Acquisition, leadership overshadow Siebel release

    With acquisition rumors swirling, Siebel has had little to say about its latest release, despite a number of frustrated users.

  • April 06, 2005 06 Apr'05

    Information quality market to reach $1 billion

    Compliance, poor returns on CRM and data warehouses and new technology are all driving the data quality market to reach $1 billion by 2008, according to a recent report.

  • March 22, 2005 22 Mar'05

    CRM's top software and business trends

    Alongside CRM's best products, ISM has also identified eight business application trends and 10 CRM trends for the year.

  • March 04, 2005 04 Mar'05

    Murky future for PeopleSoft CRM a boon to Siebel

    With Oracle only offering PeopleSoft CRM in specific cases, and not sharing what those cases are, CRM suite vendors and composite applications should benefit.

  • February 19, 2005 19 Feb'05

    Web Analytics Association is born

    Web analytics is becoming an increasingly important area in the online world and a new group is preparing to help it grow.

  • February 15, 2005 15 Feb'05

    Study: eBay, Amazon see declining customer satisfaction marks

    E-commerce giants and eBay saw their usually high scores in customer satisfaction fall off after a shift in business strategy, according to a recent report.

  • January 18, 2005 18 Jan'05

    Oracle pledges support 'for years to come'

    In a webcast, CEO Larry Ellison promised not to leave PeopleSoft customers high and dry. He outlined the company's application development plans.

  • January 17, 2005 17 Jan'05

    CRM market to continue on wild ride in 2005

    After the many exciting events of 2004, it's hard to imagine any more change in the CRM market. Still, a panel of CRM experts and analysts who recently sat down with say they have reason to believe we can expect plenty of activity in ...

  • December 08, 2004 08 Dec'04

    Siebel takes a dip in the channel

    Siebel Systems is introducing a new channel program to go after small and medium-sized businesses for its Siebel OnDemand and Siebel Professional Edition products.

  • December 08, 2004 08 Dec'04

    Busy week for SMB CRM

    The end of the year has proven to be anything but slow as a host of vendors released a new offering aimed at the small and medium-sized business market.