Marketing automation

  • November 15, 2005 15 Nov'05

    Analytics for all, says Google

    Google Analytics, a hosted Web analytics service formerly known as Urchin, is now available for free. Analysts say this move may inspire other innovation in the market.

  • November 04, 2005 04 Nov'05

    FrontRange bought by equity firm

    Francisco Partners will purchase the maker of HEAT and GoldMine for $200 million.

  • October 20, 2005 20 Oct'05

    Siebel -- The end of an era

    As Siebel CustomerWorld drew to a close, so too did Siebel itself, but Oracle's president was on hand to assure customers.

  • September 29, 2005 29 Sep'05

    Training? We don't need no stinkin' training …

    Project teams need training in order to keep their data warehousing strategy up-to-date with the most current methodologies and technologies. By refusing to acknowledge this need, says guest columnist Rick Sherman, companies could be undermining ...

  • September 20, 2005 20 Sep'05

    CRM details in short supply at OpenWorld

    One week after its market-transforming Siebel acquisition, Oracle Corp. offers few details on their plans for integrating new customers and products into its portfolio.

  • September 08, 2005 08 Sep'05

    Microsoft rebrands CRM, hints at hosted

    Microsoft CRM customers and partners face another change as the company unveils plans to unify and rebrand its Business Solutions products into one package for the midmarket.

  • September 06, 2005 06 Sep'05

    UPS races to market to customers

    NASCAR sponsorships, and customer events at the races, have proven to be an effective method in courting new customers and boosting relationships with existing customers for UPS.

  • August 04, 2005 04 Aug'05

    SSA Global buys into CRM with Epiphany acquisition

    SSA Global will initially focus on selling Epiphany CRM to its existing customer base and that could spell bad news for Epiphany customers, according to one analyst.

  • July 19, 2005 19 Jul'05

    Email marketers face phishing fallout

    Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.

  • July 13, 2005 13 Jul'05

    Was Microsoft CRM 3.0 worth the wait?

    Initial reactions to Microsoft's latest CRM release are positive, but the company may have lost some of its early momentum, thanks to launch delays.

  • July 05, 2005 05 Jul'05

    At long last Microsoft CRM 3.0 arrives

    With new marketing functionality and closer ties to Outlook, Microsoft CRM 3.0 will make its long-awaited debut this week.

  • June 30, 2005 30 Jun'05

    IT is from Mars, Business users are from Venus

    When it comes to BI, columnist Rick Sherman says business users and IT groups suffer from relationship issues. Not to worry he says, the power user can be key to your BI success.

  • June 15, 2005 15 Jun'05

    Aprimo buys DoubleClick marketing units

    DoubleClick continues to be sold off as marketing technology vendor Aprimo scoops up the SmartPath and Ensemble products.

  • May 31, 2005 31 May'05

    Is open source CRM right for you?

    The five most critical issues to consider when sizing up open source CRM.

  • May 19, 2005 19 May'05

    Don't be 'tool myopic'

    When it comes to BI, don't let flashy tools and technology be your primary focus, says contributor Rick Sherman. A successful initiative includes the right tools plus giving business users what they need -- the right data, metrics and support.