Marketing automation

  • September 08, 2005 08 Sep'05

    Microsoft rebrands CRM, hints at hosted

    Microsoft CRM customers and partners face another change as the company unveils plans to unify and rebrand its Business Solutions products into one package for the midmarket.

  • September 06, 2005 06 Sep'05

    UPS races to market to customers

    NASCAR sponsorships, and customer events at the races, have proven to be an effective method in courting new customers and boosting relationships with existing customers for UPS.

  • August 04, 2005 04 Aug'05

    SSA Global buys into CRM with Epiphany acquisition

    SSA Global will initially focus on selling Epiphany CRM to its existing customer base and that could spell bad news for Epiphany customers, according to one analyst.

  • July 19, 2005 19 Jul'05

    Email marketers face phishing fallout

    Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.

  • July 13, 2005 13 Jul'05

    Was Microsoft CRM 3.0 worth the wait?

    Initial reactions to Microsoft's latest CRM release are positive, but the company may have lost some of its early momentum, thanks to launch delays.

  • July 05, 2005 05 Jul'05

    At long last Microsoft CRM 3.0 arrives

    With new marketing functionality and closer ties to Outlook, Microsoft CRM 3.0 will make its long-awaited debut this week.

  • June 30, 2005 30 Jun'05

    IT is from Mars, Business users are from Venus

    When it comes to BI, columnist Rick Sherman says business users and IT groups suffer from relationship issues. Not to worry he says, the power user can be key to your BI success.

  • June 15, 2005 15 Jun'05

    Aprimo buys DoubleClick marketing units

    DoubleClick continues to be sold off as marketing technology vendor Aprimo scoops up the SmartPath and Ensemble products.

  • May 31, 2005 31 May'05

    Is open source CRM right for you?

    The five most critical issues to consider when sizing up open source CRM.

  • May 19, 2005 19 May'05

    Don't be 'tool myopic'

    When it comes to BI, don't let flashy tools and technology be your primary focus, says contributor Rick Sherman. A successful initiative includes the right tools plus giving business users what they need -- the right data, metrics and support.

  • May 11, 2005 11 May'05

    Gartner sizes up CDI field

    In the relatively immature CDI market, there are still plenty of vendors vying for supremacy. Gartner examines the field.

  • May 10, 2005 10 May'05

    Email marketing alive and well

    Despite the onslaught of spam, personal and professional messages, email remains an efficient and effective marketing medium.

  • April 29, 2005 29 Apr'05

    Report: Siebel in talks with Oracle

    A financial report sent Siebel stocks up when it revealed that the company is in acquisition talks with Oracle.

  • April 28, 2005 28 Apr'05

    New CEO discusses Siebel's sales, strategy

    As warned, Siebel's earnings were dismal. The new CEO has a plan to turn it around.

  • April 19, 2005 19 Apr'05

    Acquisition, leadership overshadow Siebel release

    With acquisition rumors swirling, Siebel has had little to say about its latest release, despite a number of frustrated users.