Customer relationship management CRM
- July 09, 2007
Sheryl Kingstone, director for customer centric strategies at the Yankee Group, discusses deploying mobile CRM applications, choosing between your CRM vendor or partner applications and best practices.
- June 28, 2007
Companies that want to become more customer-centric need to view customer service as a set of connected processes not an individual event, one Gartner analyst says.
- June 12, 2007
New releases from on-demand CRM vendors and a willingness to spend has small businesses and mobile CRM coming together.
- April 27, 2007
At the CRM Association Conference in Atlanta, the SearchCRM.com team had a chance to catch up with Gareth Herschel, research director at Gartner Inc. In May, SearchCRM.com is focusing on the challenges involved with deploying CRM, so we asked Gareth...
- April 04, 2007
Online service means customer contacts are now more sophisticated and e-commerce advances mean customers expect to be recognized through all channels.
- February 15, 2007
Hoping to gain a better understanding of its customers at a local level, the Bon-Ton Stores has deployed predictive analytics from SPSS.
- February 07, 2007
Siebel and SAP remain the leading enterprise CRM products, but midmarket players like Salesforce.com, RightNow and Microsoft are gaining ground, Forrester says.
- January 02, 2007
Data quality is not enough by itself. Organizations need to complement it with data integration to preserve customer service and changing processes.
- December 19, 2006
CRM remains a tricky and ever-evolving market. Nevertheless, SearchCRM.com's experts boldly predict what will happen with mobile CRM, VoIP, SaaS and the call center.
- December 18, 2006
One year after buying Onyx and its CRM suite, M2M Holdings has added Knova and the firm's e-service tools to its arsenal.
- November 06, 2006
Microsoft's Dynamics CRM will leverage the new Office suite and operating system when they become available next year. CRM will also lead the company's Live efforts.
- October 17, 2006
A new data quality system lets the customer information repository match millions of records in just hours.
- September 21, 2006
A recent study finds that marketers are aware that customer data breaches can harm their brand, but few have a plan of action in place. Companies need to be direct in dealing with the problem.
- September 07, 2006
IT pros worry that false positives and a lack of resources are preventing them from blocking data breaches, according to a survey conducted by the Ponemon Institute.
- August 28, 2006
Despite some initial security trepidation, Okuma Corp. has implemented a hosted remote support application.