Customer relationship management CRM
- January 29, 2009
According to experts, a customer strategy should always be designed in the customer's best interest. In this podcast, expert Martha Rogers gives tips for updating customer strategies, building a customer strategy from scratch and adjusting an ...
- September 18, 2008
Customer-facing processes have a huge effect on the customer experience, and that's why CRM vendors are adopting BPM functionality and vice versa, according to Gartner.
- September 16, 2008
In this video from the Gartner CRM Summit, Scott Nelson, an analyst with Gartner, explains CRM's past and its promise for the future.
- August 27, 2008
More than five years after Siebel first created Siebel OnDemand, Oracle is now offering a pre-built, packaged integration between on-demand and on-premise systems.
- August 26, 2008
Every organization approaches customer value management in a different way. Business size, industry and company type are just a few of the factors that impact the way an organization creates value for its customers. In the August installment of our ...
- June 04, 2008
Seeking to take on Hoovers, the user-generated contact database Jigsaw is offering corporate data free of charge and partnering with on-demand CRM vendors.
- April 29, 2008
The economy isn't keeping CRM down. CRM spending is expected to grow 14% this year, according to Gartner.
- January 22, 2008
Customer strategists Don Peppers and Martha Rogers offer expert advice in these podcasts. Listen on your computer or download for quick tips on long-term and short-term customer equity and building trust with customer strategy.
- December 20, 2007
Software as a Service (SaaS) continues to pay off for companies that use the model. NetSuite becomes the third SaaS vendor to go public, raising $161 million in its IPO.
- December 06, 2007
With Salesforce.com expected to reach one million subscribers and NetSuite preparing to raise nearly $100 million this month, on-demand CRM is going strong.
- October 25, 2007
On-demand CRM vendors are building out configurable templates and looking to partners and customers to build out industry-specific functionality and round out their applications.
- October 23, 2007
With a Microsoft-hosted, SaaS version of Dynamics Live set to launch in the U.S. this quarter, Microsoft is bulking up its partner hosting program abroad and slashing costs.
- October 05, 2007
Businesses that take the time to build a business case and carefully measure ROI have better success with their CRM projects, according to Gartner.
- September 27, 2007
Buy versus build is no longer an either/or question, thanks to SOA. An analyst at the Gartner CRM Summit outlined the way SOA is changing CRM for vendors and customers.
- September 07, 2007
Advances in security and integration, as well as general acceptance of the model, has public agencies turning to Software as a Service.