Customer relationship management CRM
- January 22, 2008
Customer strategists Don Peppers and Martha Rogers offer expert advice in these podcasts. Listen on your computer or download for quick tips on long-term and short-term customer equity and building trust with customer strategy.
- December 20, 2007
Software as a Service (SaaS) continues to pay off for companies that use the model. NetSuite becomes the third SaaS vendor to go public, raising $161 million in its IPO.
- December 06, 2007
With Salesforce.com expected to reach one million subscribers and NetSuite preparing to raise nearly $100 million this month, on-demand CRM is going strong.
- October 25, 2007
On-demand CRM vendors are building out configurable templates and looking to partners and customers to build out industry-specific functionality and round out their applications.
- October 23, 2007
With a Microsoft-hosted, SaaS version of Dynamics Live set to launch in the U.S. this quarter, Microsoft is bulking up its partner hosting program abroad and slashing costs.
- October 05, 2007
Businesses that take the time to build a business case and carefully measure ROI have better success with their CRM projects, according to Gartner.
- September 27, 2007
Buy versus build is no longer an either/or question, thanks to SOA. An analyst at the Gartner CRM Summit outlined the way SOA is changing CRM for vendors and customers.
- September 07, 2007
Advances in security and integration, as well as general acceptance of the model, has public agencies turning to Software as a Service.
- July 09, 2007
Sheryl Kingstone, director for customer centric strategies at the Yankee Group, discusses deploying mobile CRM applications, choosing between your CRM vendor or partner applications and best practices.
- June 28, 2007
Companies that want to become more customer-centric need to view customer service as a set of connected processes not an individual event, one Gartner analyst says.
- June 12, 2007
New releases from on-demand CRM vendors and a willingness to spend has small businesses and mobile CRM coming together.
- April 27, 2007
At the CRM Association Conference in Atlanta, the SearchCRM.com team had a chance to catch up with Gareth Herschel, research director at Gartner Inc. In May, SearchCRM.com is focusing on the challenges involved with deploying CRM, so we asked Gareth...
- April 04, 2007
Online service means customer contacts are now more sophisticated and e-commerce advances mean customers expect to be recognized through all channels.
- February 15, 2007
Hoping to gain a better understanding of its customers at a local level, the Bon-Ton Stores has deployed predictive analytics from SPSS.
- February 07, 2007
Siebel and SAP remain the leading enterprise CRM products, but midmarket players like Salesforce.com, RightNow and Microsoft are gaining ground, Forrester says.