Customer relationship management CRM
- April 30, 2015
Only a few companies could afford to buy Salesforce.com. Is a buyout on the horizon, though?
- April 01, 2015
Companies are enlisting a variety of data, such as consumer location and demographics to join digital marketing with in-store, physical experiences.
- March 03, 2015
Companies jumping on the mobile payment bandwagon need to tread carefully as consumers are still skeptical about the security of their data.
- October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
- March 20, 2014
Companies are turning to CRM to build new customer-facing applications. Does this kind of CRM development save time and money?
- February 07, 2014
Here's why a lack of CRM system integration with other corporate data can be the difference between success and failure of an IT project.
- December 06, 2013
The year is almost over, so it's time to look back and reflect on what mattered to the CRM industry in 2013 -- and look ahead to the future.
- November 02, 2012
Microsoft added a new user interface and integrated Skype and Yammer in an update of its Dynamics CRM software.
- July 06, 2012
Storage facility business hopes to see ROI on Web advertising with SugarCRM after recording data on ads with pen and paper.
- May 03, 2012
Customers won’t start from scratch with new mobile app “bridge” programs that transfer their information to contact centers.
- December 14, 2011
Columnist Denis Pombriant examines this year’s CRM highlights and says tools focused on engagement, collaboration and gamification will disrupt and redefine the market going forward.
- November 08, 2011
Industry consultant and CRM Idol judge Denis Pombriant shares his thoughts on the evaluation process that picked the top new CRM applications in the market.
- October 26, 2011
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge.
- October 17, 2011
SugarCRM teams up with IBM and is counting on an extended IBM partnership to bring in more mainstream business.
- October 11, 2011
Contact centers are giving agents more decision-making power to help improve customer service and boost emotional connections.