Customer relationship management CRM
- June 25, 2004
A carefully laid out ROI methodology can help you avoid the notorious CRM failures that so many companies have suffered. Here's some advice on setting your ROI game plan.
- June 17, 2004
Long-term customer value must outweigh a company's desire for fast cash, according to a noted CRM consultant. Martha Rogers kicked off the Smart CRM West conference with a prescription for getting a better return on a customer investment.
- June 15, 2004
The latest version of the software maker's flagship product suite includes new customer segmentation capabilities, as well as its first crack at a tool to manage partner relationships. One expert says it's clear what PeopleSoft is up to with this ...
- June 08, 2004
The on-premise software providers are muscling into hosted CRM, leaving buyers with new software options and some hard choices to make.
- May 24, 2004
The software and services deal is the latest partnership between two companies that have grown quite close.
- May 10, 2004
The hosted contact center vendor announced plans today to take the company public.
- April 28, 2004
Another player is joining what's quickly becoming a crowded sector for CRM.
- April 20, 2004
The long-awaited 7.7 is about to make its debut, with TCO, usability and vertical-specific additions.
- April 14, 2004
After several acquisitions and continued growth, the shipping giant absolutely, positively needed a better way to listen to its customers.
- April 08, 2004
These are heady times in the hosted CRM market. Salesforce.com is headed for a public offering, enterprise software leader Siebel Systems Inc.
Its new pharmaceutical application gives companies an early look at some of the analytics features coming in Siebel 7.7.
Vertical software isn't a magic potion, according to consultants Don Peppers and Martha Rogers. They offer some advice on how businesses can differentiate themselves within their markets.
If you don't know what business performance management is, it's probably time for a crash course. Business app gurus say it may be "the last bastion" of enterprise software.
A few months after losing several CRM analysts, the researcher has added a CRM consultancy and a well-known industry name.
PeopleSoft's new enhancements to its J.D. Edwards product lines is good news to users and analysts, but the changes won't necessarily entice new users to move onto EnterpriseOne or World.