Customer relationship management CRM

  • October 05, 2004 05 Oct'04

    Analyze this -- Siebel analytics extends beyond CRM

    Siebel has added financials, workforce/employee performance and supply chain to its analytics arsenal.

  • October 01, 2004 01 Oct'04

    Conway out as PeopleSoft CEO

    Craig Conway, CEO of embattled PeopleSoft, was ousted today and replaced by the company's founder, Dave Duffield.

  • September 28, 2004 28 Sep'04

    CRM from the rear-view mirror

    Companies that are several years into their CRM project look back at what they did right and what they would have done differently.

  • September 02, 2004 02 Sep'04

    Getting contact center buy-in from senior management

    Getting support for what has often been referred to as the "cost center" can be a difficult task. Start with math.

  • August 18, 2004 18 Aug'04

    Content spotlight: Marketing effectiveness

    An exclusive collection of articles and resources on marketing effectiveness and related topics.

  • August 17, 2004 17 Aug'04

    The do-it-all agent sells multiple brands through multiple channels. And, somehow, the same customer service reps handle it all.

  • August 16, 2004 16 Aug'04 resource center

    An exclusive collection of the most recent articles and resources on call center, marketing effectiveness, sales excellence and business intelligence.

  • July 13, 2004 13 Jul'04

    How to pick the perfect partner for your Siebel project

    Evaluating and selecting an implementation partner for your Siebel CRM project requires some forethought. What factors should you weigh in your decision-making process? How important is "Siebel-certified" status? Several experts offer some ...

  • June 25, 2004 25 Jun'04

    CRM ROI 101

    A carefully laid out ROI methodology can help you avoid the notorious CRM failures that so many companies have suffered. Here's some advice on setting your ROI game plan.

  • June 17, 2004 17 Jun'04

    Manage customers like a stock portfolio

    Long-term customer value must outweigh a company's desire for fast cash, according to a noted CRM consultant. Martha Rogers kicked off the Smart CRM West conference with a prescription for getting a better return on a customer investment.

  • June 15, 2004 15 Jun'04

    PeopleSoft unveils Enterprise CRM 8.9

    The latest version of the software maker's flagship product suite includes new customer segmentation capabilities, as well as its first crack at a tool to manage partner relationships. One expert says it's clear what PeopleSoft is up to with this ...

  • June 08, 2004 08 Jun'04

    CRM gold rush! Vendors dash in hosted direction

    The on-premise software providers are muscling into hosted CRM, leaving buyers with new software options and some hard choices to make.

  • May 24, 2004 24 May'04

    Siebel, IBM ink life sciences alliance

    The software and services deal is the latest partnership between two companies that have grown quite close.

  • May 10, 2004 10 May'04

    RightNow says time is right for an IPO

    The hosted contact center vendor announced plans today to take the company public.

  • April 28, 2004 28 Apr'04

    Fresh face to appear in small and midsize space

    Another player is joining what's quickly becoming a crowded sector for CRM.