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Customer journey mapping

  • June 13, 2019 13 Jun'19

    Selligent Marketing Cloud partners with Genesys for CX growth

    Selligent paired its CX suite with Genesys Customer Experience Platform to improve customer experience by providing organizations with a full view of the customer journey.

  • May 23, 2019 23 May'19

    Verint launches VOC software, gathers omnichannel feedback

    Verint has launched Verint Unified VoC, which provides organizations with a full, accurate view of customer desires and preferences, according to the vendor.

  • March 27, 2019 27 Mar'19

    Adobe Experience Platform unites Magento, Marketo, customer data

    Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.

  • June 22, 2005 22 Jun'05

    There is no single view of a customer

    Many have touted "a single view of the customer" as the secret to customer profitability. But it is a lot harder than it seems. SearchCRM.com columnist Tom Redman explains why organizations shouldn't get too carried away with the concept.

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