Customer journey mapping
- June 13, 2019
Selligent paired its CX suite with Genesys Customer Experience Platform to improve customer experience by providing organizations with a full view of the customer journey.
- May 23, 2019
Verint has launched Verint Unified VoC, which provides organizations with a full, accurate view of customer desires and preferences, according to the vendor.
- March 27, 2019
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
- June 22, 2005
Many have touted "a single view of the customer" as the secret to customer profitability. But it is a lot harder than it seems. SearchCRM.com columnist Tom Redman explains why organizations shouldn't get too carried away with the concept.