Customer data privacy and security
- July 09, 2020
Users of marketing, sales and e-commerce clouds -- and vendors, too -- are vulnerable to legal action under the CCPA, as enforcement begins and civil suit plaintiffs cite the data privacy law.
- July 02, 2020
As of now, Nuance voice age-detection features are for security teams that want to prevent fraud and to route service calls. Analyst sees potential for marketing personalization.
- June 25, 2020
A Salesforce-backed DNS security model to prevent downtime could become standard for multi-tenant cloud providers.
- February 07, 2020
Google will cancel third-party cookies by 2022, and is already eroding their value. Analysts and vendors predict what data strategies and technologies will replace it.
- January 09, 2020
GDPR compliance has put many marketing, sales, e-commerce and customer service teams somewhat in line with the California Consumer Privacy Act. There are some differences, however.
- August 21, 2019
Salesforce, which juggles multiple DNS providers to serve customers while complying with global data-privacy regulations, spearheads new DNS models to enable deeper encryption.
- June 05, 2019
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- September 26, 2018
Salesforce users in healthcare get tools that bring membership and benefits data and insurance utilization and claims data analysis tools into Health Cloud.
- July 18, 2018
After Salesforce CEO Marc Benioff's call for a national data privacy law, Salesforce's chief privacy officer responds to questions about the Salesforce privacy stance.
- November 03, 2017
The Dreamforce 2017 conference took place in San Francisco on Nov. 6-9.
- June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
- November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
- October 20, 2009
At one point, Siemens had 500 CRM systems across the company. It has tried custom development, SAP and now Oracle CRM in an attempt to standardize.