Customer data privacy and security
- January 09, 2020
GDPR compliance has put many marketing, sales, e-commerce and customer service teams somewhat in line with the California Consumer Privacy Act. There are some differences, however.
- August 21, 2019
Salesforce, which juggles multiple DNS providers to serve customers while complying with global data-privacy regulations, spearheads new DNS models to enable deeper encryption.
- June 05, 2019
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- September 26, 2018
Salesforce users in healthcare get tools that bring membership and benefits data and insurance utilization and claims data analysis tools into Health Cloud.
- July 18, 2018
After Salesforce CEO Marc Benioff's call for a national data privacy law, Salesforce's chief privacy officer responds to questions about the Salesforce privacy stance.
- November 03, 2017
The Dreamforce 2017 conference took place in San Francisco on Nov. 6-9.
- June 07, 2017
Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.
- November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
- September 04, 2014
Using social media to gather data on customers has been rife with opportunities -- and risks -- for customer data privacy.
- January 28, 2011
PCI compliance is often left to security or compliance professionals, but call center staff and management need to be familiar with PCI DSS as well.
- November 03, 2009
As the recent Facebook snafus have shown, keeping customer information private is not a given. What's key, columnist Paul Greenberg says, is mutual value -- and trust.
- October 20, 2009
At one point, Siemens had 500 CRM systems across the company. It has tried custom development, SAP and now Oracle CRM in an attempt to standardize.
- February 10, 2009
Sales collaboration software, like that released recently by both Salesforce.com and Oracle, require management to push the sales force to use it.
- May 20, 2008
Seeing exactly how users are interacting with the Siebel application is helping BT optimize its systems and workforce management.
- August 30, 2007
Emotion detection and other speech analytics technology is helping companies not only improve their customer service, but sales as well.