Customer data integration
- April 24, 2019
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
- April 24, 2019
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
- December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
- August 15, 2016
Sen. Ted Cruz didn't clinch the Republican nomination, but not for lack of technology. Campaign management software on Salesforce tracked donations, volunteers and voters.
- April 12, 2016
Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
- February 23, 2016
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.
- June 12, 2015
As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.
- September 05, 2014
AppMesh's latest update to its mobile app, SalesMesh, gives users more ways to refine customer data before it is put into a corporate system.
- April 02, 2012
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference.
- March 23, 2012
Gartner analyst Chris Fletcher explains where companies should be focusing their lead management efforts.
- September 09, 2009
Oracle, Salesforce.com and RightNow all took significant steps toward beefing up their customer service capabilities with customer communities and self-service features.
- September 08, 2009
RightNow became the latest CRM vendor to offer a social CRM component, this time buying HiveLive to help organizations build their own customer communities integrated with CRM.
- August 04, 2009
Software to connect CRM to social networks and help sales reps conduct client research and hire has emerged in recent months. Yet, some of that can already be done with free tools.
- June 04, 2009
According to some experts, there are six contact center technology trends that will have significant implications for your business in the coming years. In this article, find out about those trends and newer call center software options like Web 2.0...
- July 02, 2007
These tips offer advice on common career challenges for customer service representatives and call center agents. Find out how to get ahead in a customer service job.