Customer data integration
- December 23, 2019
CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020.
- December 16, 2019
Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics.
- November 21, 2019
In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in.
- November 14, 2019
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live.
- November 07, 2019
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
- October 24, 2019
Salesforce adds Einstein AI features to email marketing tools to find images and keywords and provide keyword analysis to help email campaigns succeed.
- October 18, 2019
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers.
- September 24, 2019
Microsoft broadens Dynamics 365 retail apps suite by introducing an e-commerce platform, as well as tools to track product data and intermingle physical and online retail data.
- September 18, 2019
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
- September 17, 2019
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.
- September 11, 2019
With a graph database to track touchpoints from different devices -- and a Photoshop-esque interface -- Adobe Customer Journey Analytics avails data science tools to marketers.
- June 21, 2019
Salesforce expects to show off what customers are doing with Customer 360 at its next Connections conference in 2020, along with some new integrations.
- June 18, 2019
Salesforce gives details about the makeup of its Customer 360 integration platform and features of the customer data platform that it plans to release this fall.
- June 17, 2019
The customer data platform market continues to simmer as large vendors such as Oracle, Adobe, SAP and Salesforce rush to catch up to smaller, more nimble CDP competitors.
- June 10, 2019
By acquiring Tableau, Salesforce dramatically strengthened its BI and data visualization capabilities. The move boosts Salesforce's ability to compete with Microsoft.