- May 14, 2020
Adobe beefs up its AI tools for Experience Platform, including a customer intelligence tool and ones for leads, content matching, channel monitoring and customer journeys.
- February 19, 2020
Microsoft's Dynamics 365 2020 Wave 1 release opens up the floodgates for outside data sources connecting to Customer Insights, its customer data platform.
- December 23, 2019
CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020.
- December 16, 2019
Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics.
- November 21, 2019
In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in.
- November 14, 2019
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live.
- November 07, 2019
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing
- October 29, 2019
Salesforce pushes deeper into financial services with tools to make mortgage data collection easier, and to find upsell opportunities for customers looking for home loans.
- October 24, 2019
Salesforce adds Einstein AI features to email marketing tools to find images and keywords and provide keyword analysis to help email campaigns succeed.
- October 21, 2019
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access.
- October 18, 2019
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers.
- October 03, 2019
Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base.
- September 24, 2019
Microsoft broadens Dynamics 365 retail apps suite by introducing an e-commerce platform, as well as tools to track product data and intermingle physical and online retail data.
- September 18, 2019
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
- September 17, 2019
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms.
- August 30, 2019
AIC framework for customer experience analytics, developed in collaboration between CleverTap and Phiture, promises to give marketers actionable insight and improve CX.
- July 31, 2019
New Adobe analytics features Query Service and Data Science Workspace are generally available on the Adobe Experience Platform after being announced in beta almost a year ago.
- June 12, 2019
Nuvi's sentiment analysis engine enables organizations to interpret the true meaning behind text, images and emoji in order to get a more complete understanding of customers' experience.
- May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
- April 24, 2019
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
- April 24, 2019
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
- March 27, 2019
Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that the CRM to CX migration is well underway.
- March 27, 2019
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
- March 12, 2019
Salesforce's strategy for 2019 and beyond includes better data integration and more plans for MuleSoft, Customer 360 and Salesforce Essentials.
- February 20, 2019
As it evolves, Salesforce's Einstein AI serves the needs of a growing number of organizations and takes the guesswork out of why certain decisions are made.
- October 10, 2018
Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants.
- April 10, 2018
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.
- December 01, 2017
Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
- November 10, 2017
Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more.
- November 09, 2017
Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
- June 08, 2017
In the second taping of The Pipeline podcast, we discuss the customer stories mentioned at the Boston event, the tight security and Salesforce's push of Trailhead.
- December 14, 2016
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
- November 09, 2016
KUKA Robotics is using IoT technologies to automate assembly line manufacturing and usher in customization.
- October 12, 2016
Salesforce's AI helps companies stay on top of CRM where customers often want immediate customer service on mobile devices and social media, but human interaction remains critical.
- October 06, 2016
Descriptive and predictive analytics methodologies can be mutually beneficial weapons in the battle to gain a competitive edge and convert prospects into customers.
- October 05, 2016
Einstein offers sales reps insight to smarter lead scores, but users wonder how deep the predictive capabilities of Salesforce's newest feature will go.
- September 28, 2016
Companies are now seeing the critical nature of using data intelligence and data quality within intelligent systems to understand their customers.
- September 08, 2016
With added functionality for Salesforce Wave, users can now receive analytics for B2B marketing and financial services without having to leave the Salesforce platform.
- August 17, 2016
With the purchase and integration of BeyondCore, Salesforce hopes to help sales reps learn from their data and gain predictive insights.
- May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
- May 13, 2016
Salesforce continues its trend of increasing data intelligence functionality with its third acquisition this year.
- March 22, 2016
After murmurings in the Salesforce ecosystem about the next application to receive embedded analytics, the answer brings ROI to Salesforce collaboration tools.
- February 24, 2016
Companies use analytics apps to derive meaningful data insights, but survey results indicate they are discontented with their BI tools. Can Salesforce Analytics Cloud fill the void?
- December 01, 2015
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
- October 01, 2015
The future of Salesforce Analytics Cloud, known as Wave, is in connecting to other apps in the company's portfolio.
- September 25, 2015
Could Sales Cloud offer better insight into the sales pipeline and support team performance management? Salesforce's Sara Varni explores how in this video.
- September 21, 2015
Getting analytics applications like Salesforce Wave ready to yield insight to adjust business behavior can be challenging. You need to get some foundational issues in place.
- September 21, 2015
Salesforce continued to tout products such as Wave and Lightning at Dreamforce 2015 while also introducing users to new ones like its IoT and Health Clouds.
- September 14, 2015
After a year on the market, Salesforce Wave, the BI platform, gets an upgrade. But there are continuing question marks about its value.
- June 18, 2015
Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.
- May 28, 2015
Salesforce is getting more involved in big data analytics, with new partnerships that open up its cloud-based Wave analytics technology to Hadoop and other big data systems.
- May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
- February 10, 2015
Corporations are using customer data to gain a competitive edge in the market, but new analytics technologies pose privacy downsides.
- November 29, 2011
SearchCRM expert Donna Fluss compares the latest types of customer experience analytics applications.
- December 15, 2003
Actuate's newly released software seeks to help power users answer the "why" questions through unstructured analysis.