CRM strategy and implementation
- June 02, 2009
Is the recession a good thing for the CRM market? Gartner's Scott Nelson explains how companies can take advantage of conditions with some low-cost CRM strategies.
- April 14, 2009
Get help building a successful CRM-ERP integration project in this podcast. Learn the importance of setting integration goals for your project ahead of time.
- April 07, 2009
Most businesses are hip to the idea that deploying CRM demands a carefully planned business case, but organizations can benefit from building a case for a CRM upgrade as well.
- March 19, 2009
NetSuite has released its alternative to Salesforce.com's Force.com platform and with it built in integration with Five9's contact center applications.
- February 25, 2009
Get help understanding customer trust and its impact on the customer experience in this podcast. Learn how to improve the customer experience by building customer trust.
- February 19, 2009
Implementing unified communications within the call center is complicated by the diversity of vendors and integration needs.
- December 31, 2008
There are many methods for building the trust of customers, but which work the best? In this installment of our Creating Customer Value podcast series, Don Peppers discusses the effectiveness of customer testimonials and word of mouth. He provides ...
- November 10, 2008
With Web 2.0 ROI examples difficult to come by and organizations cautious about spending in a recession, companies must carefully evaluate projects.
- October 22, 2008
SaaS CRM vendors are coming under increasing pressure to lower prices, with Microsoft entering the market and NetSuite offering discounts to woo Salesforce.com customers.
- October 21, 2008
SaaS CRM was once touted for the ability of customers to simply "flip the switch" to implement it, but a growing number of services firms are now emerging around the model.
- October 08, 2008
In the past week, Entellium has let go most of its staff and its CEO and CFO have been charged with wire fraud for inflating revenues to the company's board.
- September 08, 2008
At its annual CRM Summit, Gartner detailed seven projects that will improve the customer experience.
- August 14, 2008
SAP is leading the market in CRM sales, according to recent reports, but a revamped user interface is giving some customers reason to actually deploy the application as well.
- July 31, 2008
As more and more users access websites via mobile devices, marketers and Web designers need to adjust their metrics and analysis.
- June 25, 2008
In this podcast, you'll hear from Don Peppers on tying trust to customer values. He answers questions from readers on building customer trust online, in person, and through an outsourced call center. He also identifies two rules that every ...