CRM strategy and implementation
- February 18, 2003
If you think Democrats and Republicans are bad, just watch company politics ruin a CRM project. At CRM Technology Decisions, analyst Scott Nelson blamed internal strife for the majority of CRM failures.
- February 17, 2003
Just because you carve out a nice, industry-specific niche, that doesn't guarantee success. Noted consultant and author Don Peppers advises businesses to find an even greater differentiator.
- February 12, 2003
New SearchCRM.com research shows that CRM adopters are most concerned about integrating their software with legacy apps.
- February 05, 2003
Each year, noted consultancy ISM generates an industry-wide buzz around its market forecasts. This year, it gave SearchCRM.com an early look at its annual guide.
- January 13, 2003
Known primarily as a direct marketing specialist, Harte-Hanks is out with a new suite designed to expand its CRM offerings for retailers. Analysts say the market is ripe for growth.
- December 19, 2002
An analyst and an integrator weigh in on what the postponement of Microsoft's CRM software means for those who plan to use the applications.
- December 16, 2002
The most wonderful time of the year is likely also the busiest for online CRM vendor Art Technology Group (ATG). Not only does the company have a new CEO, former Digital Equipment Corp. exec Robert Burke, but this week it will also ship ATG 6 with ...
- December 12, 2002
Painting a brighter picture than many other reports, new research finds that one in three CRM projects don't produce desired returns. One of the report's authors calls the failures "self-inflicted" and highly preventable.
- December 10, 2002
Peppers & Rogers found that Bank of America's use of retention software helped it steal a page from its smaller competitors -- and the customer churn numbers prove it.
- December 09, 2002
PeopleSoft will ship the latest iteration of its flagship CRM suite later this month. The company promises new connectors to SAP and Oracle software, analytics improvements and features designed to make the user experience easier.
- November 22, 2002
SearchCRM.com's Steps to Success series takes a phased approach to achieving a successful CRM implementation.
- November 22, 2002
Two companies share tales of CRM woe in hopes that others don't make the same mistakes. Owens Corning's problems came when projects kept getting derailed and Perseus Development had to rebound from a bad integration decision.
- November 19, 2002
Two businesses using Salesforce.com's new real-time connectivity product say that it's enabled their small sales forces to stay on the road and still access the latest customer information.
- November 07, 2002
Three years after the acquisition, the time is nearing when PeopleSoft stops supporting Vantive CRM software.
- November 06, 2002
CRM is missing the mark with manufacturing companies.