CRM strategy and implementation
- June 19, 2017
Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.
- April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
- April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
- March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
- March 13, 2017
By combing insights about where employees spend time when using sales and marketing apps, Radial was able to better streamline the customer and sales and service agent experiences.
- March 09, 2017
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 16, 2015
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
- September 01, 2015
When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed
- May 08, 2015
Ken Kelly didn't plan on taking over his father's company. But a few classes in Microsoft Office paved the way to a multimillion-dollar small business.
- November 11, 2014
Saddled with ancient ERP and CRM systems, one company took the leap and implemented an all-in-one system.
- June 11, 2014
A new app integrates Google Drive with Salesforce, and other CRM news.
- March 07, 2014
Cloud trends have made the software subscription model attractive to companies rather than paying a lump-sum up-front cost.
- February 10, 2014
Avaya IP Office has a new release, 8x8 is improving virtual contact center offerings, and InTouch has new offerings for CRM pros.
- February 03, 2014
CRM professionals can look forward to new applications hitting the market and redefining the very meaning of the word 'customer,' says Alan Earls.