CRM strategy and implementation
- February 19, 2004
No matter how hard it tries to take it off, the CRM industry continues to wear a scarlet "F" for failure.
- February 16, 2004
Protecting customer privacy eats up costs, right? Actually, one consultant argues that, if you do it right, it might actually make you money.
- February 13, 2004
A consultant in charge of Peppers & Rogers' ROI practice said that CRM is working a lot better than many reports would have you believe.
- February 12, 2004
You may not be familiar with the term "return on customer" (ROC), but consultant Don Peppers kicked off the Smart CRM show by saying it's a key to maximizing your business.
- February 11, 2004
The sports world has only just begun to tackle CRM, but some teams and vendors are starting to gain ground.
- February 06, 2004
CRM executives looking for concrete tactics for steering their projects are likely to find them at week's Smart CRM conference in Atlanta.
- February 03, 2004
Are reports of CRM failure a thing of the past? A new IDC study paints a far rosier picture of the software's success.
- January 23, 2004
Most marketers were more than happy to usher in the New Year. After all, in 2003, they struggled with corporate belt-tightening and legal crackdowns. In 2004, Siebel Systems Inc. will try to improve things with the second-quarter release of Siebel ...
- January 22, 2004
New technology options, a real push to outsource, and interesting ways to measure success are changing the game for contact center managers.
- January 20, 2004
Siebel plans to buy Ineto Services and incorporate its technology with its recently released CRM OnDemand offering.
- January 14, 2004
The possibility of your CRM software vendor being acquired requires you to take a long, hard look at protections in your licensing contract.
- January 12, 2004
A search is on for an executive to replace Brent Frei, who co-founded the midmarket CRM vendor.
- January 08, 2004
In an effort to maintain momentum of a strong online holiday shopping season, retailers turn to analytics, as well as customer service.
- January 06, 2004
Some are wondering whether Siebel's rosier financial picture means good things for the entire CRM space in 2004.
- December 15, 2003
A new SalesLogix integration tool gives SMBs the option of tying together the front and back office.