CRM strategy and implementation
- July 23, 2004
Measuring customer satisfaction and increasing collaboration between sales and marketing helped shipping giant UPS transform itself from a one-trick pony.
- July 21, 2004
Inexpensive and easy, that's the draw of hosted SFA. Yet, organizations that go hosted shouldn't take their CRM responsibilities lightly.
- July 15, 2004
A new survey bolsters some long-held assumptions about customer service and also offers some new insight into consumer preferences.
- July 06, 2004
Peppers & Rogers analyzes Pfizer's new Viagra customer rewards program, a prime example of focused consumer programs using direct marketing channels.
- June 25, 2004
Learn which of the nation's largest companies earned the respect of their online customers, and which are positively pitiful.
- June 23, 2004
After a delay, Salesforce.com debuted on the New York Stock Exchange this morning. The move is expected to bolster the hosted model and investment in high tech.
- June 22, 2004
NetSuite is severing some ties to Oracle, and Siebel is making a small change to its hosted vertical offerings.
- June 21, 2004
Some companies have struck revenue gold with sales effectiveness projects. But experts warn that common pitfalls doom many initiatives to failure.
- June 10, 2004
PeopleSoft is adding to its User Productivity Kit, but one analyst says the offering only solves part of the training problem.
- June 03, 2004
Companies may want to steal a page from banking giant Wachovia. It discovered that a commitment to customers was essential to ensure a successful transition.
- May 28, 2004
Software will increasingly be purchased on a subscription basis, according to a new report.
- May 27, 2004
Among the enhancements in the new version of Talisma's software is a feature that lets service staff take over customers' computers to guide them through online processes.
- May 26, 2004
New NetSuite features include special order enhancements, lot number tracking and advanced billing.
- May 26, 2004
In a keynote at CeBIT, executive vice president David Schmaier defined the four areas that Siebel thinks will dominate the next phase of CRM.
- May 18, 2004
Version 8.9 is just about ready to roll out. It promises to make it easier to segment customers and build marketing plans around those designations.