CRM strategy and implementation
- May 12, 2020
Salesforce gets involved in state and local health authorities' coronavirus contact tracing efforts in New York City, Rhode Island, Massachusetts, California and Louisiana.
- October 03, 2019
Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base.
- September 26, 2019
Following the success of the Health Cloud, Salesforce is releasing new industry-specific cloud services for the manufacturing and consumer goods sectors.
- July 24, 2019
Salesforce and other CRM providers use active customer service to increase customer engagement, solve concerns, train users and -- eventually -- bring in repeat business.
- April 05, 2019
Salesforce's Lightning UI debuted three years ago, and the vendor stopped adding features to its predecessor, Classic. Customers cling to Classic, despite a big push for Lightning.
- March 15, 2019
U.S. government agencies are undergoing a digital transformation, and Microsoft hopes that upgrades to its Government Cloud lineup will make its platform part of that change.
- March 01, 2019
Microsoft is adding mixed reality capabilities for sales departments and for customer service, extending the features beyond their HoloLens headset and onto smartphones.
- November 09, 2018
ERP-based and stand-alone e-commerce systems dominate the market. As more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.
- October 25, 2018
After acquiring Magento for $1.7 billion earlier this year, Adobe has integrated its commerce product into Adobe Experience Cloud for both enterprises and SMBs.
- September 26, 2018
Physical stores and banks are closing, losing ground to more agile online competitors. Technology and data can help them fight back.
- September 14, 2018
Adobe looking to acquire Marketo could also be a ploy to incite a bidding war for Marketo from its holding company, Vista Equity, according to an analyst.
- August 29, 2018
Josh Mueller, global head of marketing at Dun & Bradstreet, talks about how quality data drives innovative marketing solutions such as web content personalization and AI chatbots.
- June 20, 2018
Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat.
- June 19, 2018
At Sapphire Now, SAP unveiled C/4HANA, a suite of applications that brings together ERP and CRM. To make it easier to switch, migration tools can be added to the suite.
- May 15, 2018
HubSpot's Service Hub, the new customer service product, aims at helping small and medium businesses complete the view of the customer, combined with the company's sales and marketing products.
- February 28, 2018
Hybrid cloud and on-premises IT should remain the norm for years. But more respondents to TechTarget's late 2017 survey indicate more cloud CRM and social media monitoring.
- June 19, 2017
Sprint CMO Roger Sole shares his company's reboot story and explains how technology is radically changing his department's approach to marketing.
- April 20, 2017
Certain segments, such as real estate or the cannabis industry, have unique regulations and specific customers that benefit from specialized CRM.
- April 14, 2017
By partnering, two tech giants are able to fill the gaps they have in their customer experience platform.
- March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
- March 13, 2017
By combing insights about where employees spend time when using sales and marketing apps, Radial was able to better streamline the customer and sales and service agent experiences.
- March 09, 2017
Thrush Aircraft flew through a cloud-based CRM implementation by engaging employees all along the way. Here are tips based on its success.
- December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
- December 16, 2015
A new partnership will bring the cloud file-sharing capability of Box to Salesforce.
- September 01, 2015
When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed
- May 08, 2015
Ken Kelly didn't plan on taking over his father's company. But a few classes in Microsoft Office paved the way to a multimillion-dollar small business.
- July 11, 2011
The American Red Cross hopes to infuse new life into its donor marketing program with an overhaul of its CRM and call center operations.
- July 05, 2011
Technology has come to the front office in more ways than one. In fact, three front-office technologies -- social media, analytics and video -- are reshaping the landscape.
- October 28, 2009
ERP CRM modules can help manufacturers with customer MDM across the enterprise, including sales, marketing and services. Discover the features of CRM software in the ERP customer relationship management guide.
- June 23, 2009
Get tips to improve customer interaction and build customer trust in this podcast. Learn how to train employees on the importance of trust and how to measure the effectiveness of customer service initiatives.
- September 08, 2008
At its annual CRM Summit, Gartner detailed seven projects that will improve the customer experience.
- June 03, 2008
Chief customer officers require a specific skill set that demands communication, energy and patience, according to Forrester Research.
- May 07, 2007
Many organizations are embracing the concept of remote call center agents, but the most significant concern is how to manage these agents without personal contact from the call center supervisor. In her latest column, Donna Fluss outlines best ...
- January 03, 2007
CRM managers need to monitor and steer a CRM project after the implementation to ensure success, according to Gartner.
- December 30, 2004
Performance management is more than just monitoring employees or technology -- it's about a culture of "continuous improvement."
- December 01, 2004
Data consolidation is moving slowly despite the clear benefits. A successful project requires three main ingredients -- a CEO mandate, enterprise-wide commitment and an investment of time and money.
- September 23, 2004
A successful PRM initiative requires tools that your partners want to use and business processes that are aligned with their needs.
- June 23, 2004
After a delay, Salesforce.com debuted on the New York Stock Exchange this morning. The move is expected to bolster the hosted model and investment in high tech.
- March 22, 2004
Onyx is making an ambitious play for enterprise customers with its latest CRM offering. The company will need every one of the product's new features to challenge the dominance of the big CRM players, one analyst says.
- March 16, 2004
With CRM, hindsight truly is 20/20, because there's nothing worse than wishing you had known then what you know now.
- December 15, 2003
A new SalesLogix integration tool gives SMBs the option of tying together the front and back office.
- October 28, 2002
Since Honeywell Aerospace is made up of many divisions the company has had to invest heavily in data sharing and customer-centric software. Peppers & Rogers found that employee training played a key role its success.
- June 11, 2002
Corporate Information Factory (CIF)