- June 17, 2019
Heat's AI-based advertising platform uses algorithms to gather and analyze customer data and then predict social trends up to 72 hours before they peak, according to the vendor.
- June 05, 2019
RedPoint's Digital Acquisition Platform attempts to stop ads from chasing you around the internet after a purchase by mashing up CDP functionality with third-party DMP data.
- May 22, 2019
Salesforce's 15-hour outage may not scare away users. But it might get them to use more encryption, as the outage exposed customer marketing automation data in the GDPR era.
- May 08, 2019
Adaptive Web, an AI marketing software tool by Act-On, makes real-time content suggestions to increase user web engagement without the direct aid of a marketer.
- May 03, 2019
IBM divests itself of marketing automation tools, but they will likely live on as the new parent company combines them with other acquisitions to incubate a new integrated CX stack.
- April 15, 2019
Sales forecasting vendors such as Clari extend reach into enterprise marketing, leveling the data and, with AI, solving an old problem: conflicting numbers on quarterly forecasts.
- March 27, 2019
Marketo VP Matt Zilli discusses what's next for the marketing automation platform, especially in regard to what devoted Marketo customers who use Salesforce CRM can expect.
- December 06, 2017
Einstein AI tools show great promise and are expanding deeper into the Salesforce clouds. Many smaller companies still need some convincing, but have high hopes for the future.
- March 23, 2017
Showing incremental improvement and investing over time are keys to successful cloud implementations, especially in government.
- April 24, 2007
Dow Corning made the switch from Siebel to SAP CRM to better fit with its long-term technology roadmap.
- February 04, 2003
Judith Kincaid knows a thing or two about implementing CRM. The former director of customer relationship management at Hewlett-Packard Co. is now a CRM consultant and author. Her new book, Customer Relationship Management: Getting It Right, ...