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• The integration of CRM with cross-channel marketing breeds agility

  Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing. Continue Reading

• How AI marketing can make the most of CRM data

  Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading

• Recipe for lost customers: Flight cancellations and AI algorithms

  As companies enjoy the benefits that automation and AI algorithms bring to next-generation CRM, leaders must closely examine the legal and customer retention ramifications. Continue Reading

• Salesforce Architect Certifications pay off for Nashville developer

  A slew of Salesforce certifications have given Doug Ayers a leg up: He earns more and reaps recognition. Learn more about his journey to become a Salesforce certified architect. Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers. Continue Reading

• Chatbots creeping into omnichannel strategy for CRM

  Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days.Continue Reading

• Combining DAM and DX for digital experience management

  Digital asset management systems predate the web. Cutting-edge digital experiences, however, depend on keeping DAM in order, with rich media served in a timely manner.Continue Reading

• The science vs. the art of predictive analytics techniques

  Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows.Continue Reading

• What's the right mix of people and marketing automation tools?

  Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly.Continue Reading

• Salesforce consultant certification is the rainmaker for CRM workers

  Hamza Abib has 18 Salesforce certifications and is aiming to earn all 25. But his Salesforce consultant certification provides a foundation that informs all of his work.Continue Reading

• GDPR and marketing: Keep an eye on European regulations in the works

  Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.Continue Reading

• The benefits of CRM blockchain technology applications

  Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. That integration will probably take time.Continue Reading

• The case for click in Salesforce Developer Certification

  The Salesforce development certification measures click skills or code skills. Here is a guide to knowing the click skills necessary to pass the Force.com Developer Certification.Continue Reading