Manage

Manage

Learn to apply best practices and optimize your operations.

• Chatbots creeping into omnichannel strategy for CRM

  Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days. Continue Reading

• Combining DAM and DX for digital experience management

  Digital asset management systems predate the web. Cutting-edge digital experiences, however, depend on keeping DAM in order, with rich media served in a timely manner. Continue Reading

• The science vs. the art of predictive analytics techniques

  Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows. Continue Reading

• What's the right mix of people and marketing automation tools?

  Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly. Continue Reading

• Salesforce consultant certification is the rainmaker for CRM workers

  Hamza Abib has 18 Salesforce certifications and is aiming to earn all 25. But his Salesforce consultant certification provides a foundation that informs all of his work. Continue Reading

• GDPR and marketing: Keep an eye on European regulations in the works

  Companies selling to 27 European Union nations must monitor how the GDPR will affect marketing, as the EU creates new guidelines for CRM use of customer data.Continue Reading

• Customer data mining needs a governance plan to propel sales

  The difference between traditional data governance and rules surrounding the mining of customer data is an extra layer to prevent the 'stalker effect' that turns away business.Continue Reading

• Customer data governance policies: Stop stalking, start selling

  Customer data governance policies differ from traditional data governance in several ways. Finding that line between building trust among customers and stalking them is a start.Continue Reading

• The benefits of CRM blockchain technology applications

  Blockchain supports Bitcoin, but speculation has started about blockchain technology applications someday improving CRM due to their security strengths. That integration will probably take time.Continue Reading

• The case for click in Salesforce Developer Certification

  The Salesforce development certification measures click skills or code skills. Here is a guide to knowing the click skills necessary to pass the Force.com Developer Certification.Continue Reading

• Advisor sees better jobs and pay after Salesforce administrator course

  Jenn Sanders illustrates how the Salesforce administrator course can boost a career. The consultant saw an increase in pay, client respect and a teaching opportunity.Continue Reading

• Emotional analytics add layer of insight for call centers

  The emerging technology of emotional analytics is reinventing the way call centers will engage with customers in the future.Continue Reading

• Watson AI capabilities coming to business apps

  While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond.Continue Reading

• Make your CRM more impactful than the latest tweets from Trump

  Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets.Continue Reading

• How analytics in marketing can transform organizations

  Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better.Continue Reading