Manage
Learn to apply best practices and optimize your operations.
Manage
Learn to apply best practices and optimize your operations.
Consultant's 15 Salesforce certifications about more than pay
Chris Gardner has 15 certifications and plans on getting more. While that's paying off for his bottom line, he says, they can also help give clients peace of mind. Continue Reading
Benefits of predictive lead scoring: Where AI meets sales
Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients. Continue Reading
Pipeline podcast: Exploring the growth of the martech stack
The marketing technology field has exploded, as have ways to organize a martech stack. This episode of the Pipeline podcast recaps highlights from the MarTech Conference. Continue Reading
-
How to make your Dreamforce conference experience less overwhelming
The annual Salesforce user event has grown from a small conference to overrunning San Francisco's city center. Expert Brent Leary has advice to get the most out of Dreamforce. Continue Reading
AI integration with CRM tools boosts lead scoring processes
Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring. Continue Reading
Tell-all book puts HubSpot inbound marketing to the test
Every startup's worst nightmare happened to HubSpot when 'Disrupted' hit shelves last year. The company put its own marketing tactics to the test and, by all accounts, it worked.Continue Reading
What features can users expect from Salesforce Einstein AI?
Expert Scott Robinson explains how Salesforce Einstein AI tools augment the vendor's CRM functionality, and how lessons learned from IBM Watson will affect the platform.Continue Reading
How training, seven Salesforce certifications helped reboot a career
John Coppedge became a Salesforce admin almost by accident -- and then he got laid off. Seven Salesforce certifications later, he's on a different career path.Continue Reading
Top four CRM platforms for your budget
There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices.Continue Reading
Cloud CRM wars feature Microsoft Dynamics vs. Salesforce
Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin.Continue Reading
-
Salesforce certification training can lead to well-rounded employees
Daniel Peter believes Salesforce certification training helps him be a better all-around employee, a step he once again took most recently with a CPQ Specialist accreditation.Continue Reading
Tech vendors cite TOS violations to push hate groups off their clouds
'Alt-right' groups put to the test marketing and CRM cloud vendors that promote employee diversity and forbid users from hosting hateful or offensive content on their platforms.Continue Reading
What problems need solving to create smoother customer interactions?
While many factors can make or break a sales-service platform merge, three challenges stand out when combining service, sales strategies.Continue Reading
Create and implement an all-purpose multichannel contact center
It's hard to prescribe exactly how to integrate social channels with CRM. Your business model -- and finding where your customers hang out -- will show the way.Continue Reading
The importance of integrating social CRM tools into a CRM strategy
Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media.Continue Reading