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Learn to apply best practices and optimize your operations.

• Top four CRM platforms for your budget

  There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices. Continue Reading

• Cloud CRM wars feature Microsoft Dynamics vs. Salesforce

  Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin. Continue Reading

• Salesforce certification training can lead to well-rounded employees

  Daniel Peter believes Salesforce certification training helps him be a better all-around employee, a step he once again took most recently with a CPQ Specialist accreditation. Continue Reading

• Tech vendors cite TOS violations to push hate groups off their clouds

  'Alt-right' groups put to the test marketing and CRM cloud vendors that promote employee diversity and forbid users from hosting hateful or offensive content on their platforms. Continue Reading

• What problems need solving to create smoother customer interactions?

  While many factors can make or break a sales-service platform merge, three challenges stand out when combining service, sales strategies. Continue Reading

• Create and implement an all-purpose multichannel contact center

  It's hard to prescribe exactly how to integrate social channels with CRM. Your business model -- and finding where your customers hang out -- will show the way.Continue Reading

• The importance of integrating social CRM tools into a CRM strategy

  Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media.Continue Reading

• The integration of CRM with cross-channel marketing breeds agility

  Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing.Continue Reading

• How AI marketing can make the most of CRM data

  Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies.Continue Reading

• Recipe for lost customers: Flight cancellations and AI algorithms

  As companies enjoy the benefits that automation and AI algorithms bring to next-generation CRM, leaders must closely examine the legal and customer retention ramifications.Continue Reading

• Salesforce Architect Certifications pay off for Nashville developer

  A slew of Salesforce certifications have given Doug Ayers a leg up: He earns more and reaps recognition. Learn more about his journey to become a Salesforce certified architect.Continue Reading

• How the role of a CMO has evolved to include analytics and data

  When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers.Continue Reading

• Chatbots creeping into omnichannel strategy for CRM

  Siri, home voice assistants, we're talking to you. We discuss how companies are using the voice channel for CRM in these early adoption days.Continue Reading

• Combining DAM and DX for digital experience management

  Digital asset management systems predate the web. Cutting-edge digital experiences, however, depend on keeping DAM in order, with rich media served in a timely manner.Continue Reading

• The science vs. the art of predictive analytics techniques

  Organizations can benefit greatly from applying predictive analytics to contact center data. Here's a look at four areas ripe for upgrades in those workflows.Continue Reading