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• Salesforce Marketing Cloud certification helps Aussie make bank

  When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading

• Future of artificial intelligence in CRM rests with the bots

  Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers. Continue Reading

• How to define Scrum team roles in a Salesforce world

  Organizations could find greater efficiencies and finish projects faster by assigning Scrum roles to members of their Salesforce teams, advises expert Geneva Stephens. Continue Reading

• Looking ahead at trends in CRM in 2018

  More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018. Continue Reading

• AI in retail delivers next-generation online personalization

  Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this. Continue Reading

• Do customer service chatbots need to pass the Turing test?

  Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence.Continue Reading

• Digital experience management: What it is and how it will change WCM

  Static content is a thing of the past. It's no longer about just managing content, expert Geoffrey Bock explains. Organizations need to be ready to manage digital experiences.Continue Reading

• The four social media CRM best practices you should know

  As social media begins to play a larger role in customer interactions, social media CRM best practices are an increasing must-have for any organization trying to keep up.Continue Reading

• Eight must-have call center systems for customer service

  It can be challenging to pick a call center technology, implement it and optimize it for the best results. Here are the top eight call center tools to deliver the best customer experience.Continue Reading

• Experts weigh in on the future of blockchain CRM technology

  As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM.Continue Reading

• Consultant's 15 Salesforce certifications about more than pay

  Chris Gardner has 15 certifications and plans on getting more. While that's paying off for his bottom line, he says, they can also help give clients peace of mind.Continue Reading

• Benefits of predictive lead scoring: Where AI meets sales

  Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients.Continue Reading

• Pipeline podcast: Exploring the growth of the martech stack

  The marketing technology field has exploded, as have ways to organize a martech stack. This episode of the Pipeline podcast recaps highlights from the MarTech Conference.Continue Reading

• How to make your Dreamforce conference experience less overwhelming

  The annual Salesforce user event has grown from a small conference to overrunning San Francisco's city center. Expert Brent Leary has advice to get the most out of Dreamforce.Continue Reading

• AI integration with CRM tools boosts lead scoring processes

  Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring.Continue Reading