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• Digital sales transformation may require shadow IT dark ops

  Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and, possibly, shadow IT experiments. Continue Reading

• Salesforce GDPR marketing compliance involves rethinking lead gen

  The bigger -- and more complicated -- your marketing tech stack, the more complex your Salesforce GDPR compliance will be, vendors and experts say. Continue Reading

• customer experience management (CEM or CXM)

  Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. Continue Reading

• E-commerce GDPR for Salesforce: Watch what data you capture

  Making your Salesforce GDPR compliance strategy for e-commerce starts with monitoring the customer data you collect, starting with cookies -- and we don't mean the Keebler kind. Continue Reading

• Expert: Boring retail is dying as tech gains importance

  Technologies such as augmented reality and AI in retail are becoming more important for brands looking to gain a selling edge. Tune in to the latest Pipeline podcast to learn more. Continue Reading

• Customer service chatbots help reduce product returns

  In previous years, Azumi Mobile was overwhelmed with customer calls after the holiday season as users attempted to return smartphones. This year, chatbots helped address that issue.Continue Reading

• Helpshift offers five Salesforce GDPR tips for customer support

  How much does the service and support team affect GDPR privacy mandates? Turns out, more than a little. A chat app developer's compliance journey uncovers some compliance tips.Continue Reading

• Colorado modernizes with Salesforce for government projects

  Colorado licenses Service Cloud and other Salesforce technologies to improve its citizens benefit program.Continue Reading

• Meet your friendly service agent -- The sales chatbot

  AI chatbots enable companies to automate some sales and service tasks, but the combination of people and smart machines creates better outcomes than either one alone.Continue Reading

• Salesforce Pardot certification opens doors, boosts salaries

  Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications.Continue Reading

• Marketing reporting software is dying, says InsightSquared CMO

  InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying.Continue Reading

• Ten tips for implementing virtual agent chatbots

  Think you're ready to turn over some of your customer service responsibilities to virtual agents? An expert offers 10 tips for implementing chatbots.Continue Reading

• Salesforce Marketing Cloud certification helps Aussie make bank

  When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification.Continue Reading

• Future of artificial intelligence in CRM rests with the bots

  Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers.Continue Reading

• How to define Scrum team roles in a Salesforce world

  Organizations could find greater efficiencies and finish projects faster by assigning Scrum roles to members of their Salesforce teams, advises expert Geneva Stephens.Continue Reading