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• Colorado modernizes with Salesforce for government projects

  Colorado licenses Service Cloud and other Salesforce technologies to improve its citizens benefit program. Continue Reading

• Meet your friendly service agent -- The sales chatbot

  AI chatbots enable companies to automate some sales and service tasks, but the combination of people and smart machines creates better outcomes than either one alone. Continue Reading

• Salesforce Pardot certification opens doors, boosts salaries

  Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading

• Marketing reporting software is dying, says InsightSquared CMO

  InsightSquared CMO discusses the importance of vendor-agnostic reporting and why marketing-only reporting software is dying. Continue Reading

• Ten tips for implementing virtual agent chatbots

  Think you're ready to turn over some of your customer service responsibilities to virtual agents? An expert offers 10 tips for implementing chatbots. Continue Reading

• Salesforce Marketing Cloud certification helps Aussie make bank

  When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification.Continue Reading

• Future of artificial intelligence in CRM rests with the bots

  Chatbots may seem basic or rudimentary now, but just wait: AI advancements will take virtual agents to new levels of competency to engage customers.Continue Reading

• How to define Scrum team roles in a Salesforce world

  Organizations could find greater efficiencies and finish projects faster by assigning Scrum roles to members of their Salesforce teams, advises expert Geneva Stephens.Continue Reading

• Looking ahead at trends in CRM in 2018

  More AI capabilities, intelligent security and augmented reality should gain prominence for CRM users in 2018.Continue Reading

• AI in retail delivers next-generation online personalization

  Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.Continue Reading

• Do customer service chatbots need to pass the Turing test?

  Experts say organizations should focus on enhancing the customer experience with chatbots -- not so much on passing the legendary Turing test for artificial intelligence.Continue Reading

• Digital experience management: What it is and how it will change WCM

  Static content is a thing of the past. It's no longer about just managing content, expert Geoffrey Bock explains. Organizations need to be ready to manage digital experiences.Continue Reading

• The four social media CRM best practices you should know

  As social media begins to play a larger role in customer interactions, social media CRM best practices are an increasing must-have for any organization trying to keep up.Continue Reading

• Eight must-have call center systems for customer service

  It can be challenging to pick a call center technology, implement it and optimize it for the best results. Here are the top eight call center tools to deliver the best customer experience.Continue Reading

• Experts weigh in on the future of blockchain CRM technology

  As blockchain technology makes its way into more industries, how will it affect CRM? We asked three experts what they foresee for blockchain CRM.Continue Reading