Manage

Manage

Learn to apply best practices and optimize your operations.

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment. Continue Reading

• Productivity applications get boost from the cloud

  By untethering applications from a company's servers or an employee's individual desktop, cloud computing has enabled workers to collaborate in new and more efficient ways. Continue Reading

• How can you align customer service strategy with marketing?

  As companies put customer experience at the forefront, it's never been more important to align customer service strategy with marketing tactics. Continue Reading

• How can proactive customer support improve customer experience?

  A proactive approach to customer support can help build brand loyalty. But companies often overlook this opportunity-- at their own risk. Continue Reading

• Should you use demographics in contact center agent routing?

  Demographic-based routing for contact center agents can provide more effective customer service. Continue Reading

• Does gamification drive success in contact centers?

  Gamification -- typically used to boost sales performance -- can motivate contact center agents to provide better customer service.Continue Reading

• Developing a social media presence starts with the right platform

  Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways.Continue Reading

• Can workforce optimization impact the customer journey?

  Workforce optimization software can make contact center agents more efficient and help them provide timely service to customers.Continue Reading

• Personalized marketing rooted in customer insight

  Knowing as much as possible about customers is the first step in personalized marketing. But these practices mean nothing without customer trust.Continue Reading

• Social media customer service presents new challenges

  Effective social media customer service requires companies to make some key decisions on staffing and division of labor.Continue Reading

• Location-based service apps yield trove of information

  When customers come into a store with offers from location-based service apps, like mobile wallets, it indicates a new level of buying intention greater than just window shopping.Continue Reading

• Content marketing strategies can soar -- or fall flat

  Companies' content marketing strategies fall flat when they lack insight about what kind of content resonates with their audiences.Continue Reading

• Effective social media metrics for customer experience

  Social media metrics should help companies boost sales or improve customer service, not just measure audience numbers in a vacuum.Continue Reading

• Using the secret sauce of mobile location-based services

  Location-based services offer a powerful new way to deepen customer loyalty and up-sell to consumers. But companies still have a distance to travel with LBS.Continue Reading

• Cloud-based marketing tools need integration to work

  When companies don't integrate their cloud-based marketing tools, customer data can easily become out-of-date and out-of-sync among various systems.Continue Reading