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Learn to apply best practices and optimize your operations.

• How predictive marketing analytics is revolutionizing your department

  Marketers, take note: Predictive marketing analytics is changing the way you do your job. Continue Reading

• How to establish meaningful contact center KPIs

  For contact center KPIs to have meaning and bring success, companies need greater visibility into what these metrics are measuring. Continue Reading

• Contact center management gains insight with talent management

  Talent management software can help contact centers make more technology-driven decisions to better judge recruiting and agent retention practices. Continue Reading

• Evolution of Salesforce Wave discussed at Dreamforce 2015

  The future of Salesforce Analytics Cloud, known as Wave, is in connecting to other apps in the company's portfolio. Continue Reading

• Salesforce Lightning strikes a chord with business users

  A year after its release, Salesforce Lightning is beneficial to business users -- but we talk to a Salesforce admin who discusses what still needs work. Continue Reading

• Sales productivity still at the heart of CRM

  A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient.Continue Reading

• IoT data governance challenges discussed at Dreamforce

  As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way.Continue Reading

• Salesforce Wave makes good on promise to democratize analytics

  Wave, the Salesforce analytics cloud, promised to democratize analytics when it launched last year. With this year's UI enhancements, it can deliver.Continue Reading

• Contextual data tailors the customer journey at Quizzle

  Personalizing the customer journey with consumer data and context are central to the marketing efforts of the credit report website, Quizzle.Continue Reading

• Customer data silos continue to hobble the omnichannel experience

  The omnichannel mandate of creating a seamless omnichannel experience for customers regardless of whether they're online or in-store remains a distant goal for enterprises.Continue Reading

• Are chock-a-block CRM features bloating CRM platforms?

  CRM systems abound with different functionality and features in today's market. But is that a blessing or a curse for CRM buyers?Continue Reading

• Mobile location-based services require customer trust

  Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed.Continue Reading

• Communication essential to sales and marketing alignment

  A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions.Continue Reading

• Mobile, multichannel are key CRM trends

  Multichannel strategies and mobile technologies were just a few of the CRM topics that weighed heavily on the decisions of companies over the past year.Continue Reading

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment.Continue Reading