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Manage

Learn to apply best practices and optimize your operations.

• Effective social media metrics for customer experience

  Social media metrics should help companies boost sales or improve customer service, not just measure audience numbers in a vacuum. Continue Reading

• Using the secret sauce of mobile location-based services

  Location-based services offer a powerful new way to deepen customer loyalty and up-sell to consumers. But companies still have a distance to travel with LBS. Continue Reading

• Cloud-based marketing tools need integration to work

  When companies don't integrate their cloud-based marketing tools, customer data can easily become out-of-date and out-of-sync among various systems. Continue Reading

• Improving customer engagement strategies with CRM tools

  There are several different types of CRM tools that can be used to improve your customer engagement strategies. Continue Reading

• Diverse content strategy can foster brand loyalty

  If they aren't valued and engaged, customers won't come back to your company. Here’s how to create a diverse content strategy to produce a base of brand loyalists.” Continue Reading

• The death of the mall could spell rise of mobile retail economy

  While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.Continue Reading

• Service for Apps brings in-app support to Salesforce Service Cloud

  Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.Continue Reading

• Don't get tangled in marketing metrics

  Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue.Continue Reading

• Data-driven marketing strategy mixes old, new practices

  The wealth of customer data available today has changed marketers' job descriptions. But the more things change when developing a data-driven marketing strategy, the more they stay the same.Continue Reading

• Salesforce releases Wave Analytics Apps and Sales Wave Analytics

  Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.Continue Reading

• Salesforce updates Marketing Cloud with new Journey Builder

  Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.Continue Reading

• Customer identity management still thorn in side of e-commerce

  As mobile e-commerce gathers steam, companies are struggling to make it a frictionless reality for customers and pain-free for themselves.Continue Reading

• Enterprise video metrics a must to measure success

  Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with enterprise video metrics.Continue Reading

• The secret to selling more? Sales intelligence

  Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business.Continue Reading

• Workforce management software in contact centers: Pros and cons

  Workforce management software can help contact centers run more efficiently, but it's not a panacea for cost savings.Continue Reading