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Learn to apply best practices and optimize your operations.

• IoT data governance challenges discussed at Dreamforce

  As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way. Continue Reading

• Salesforce Wave makes good on promise to democratize analytics

  Wave, the Salesforce analytics cloud, promised to democratize analytics when it launched last year. With this year's UI enhancements, it can deliver. Continue Reading

• Contextual data tailors the customer journey at Quizzle

  Personalizing the customer journey with consumer data and context are central to the marketing efforts of the credit report website, Quizzle. Continue Reading

• Customer data silos continue to hobble the omnichannel experience

  The omnichannel mandate of creating a seamless omnichannel experience for customers regardless of whether they're online or in-store remains a distant goal for enterprises. Continue Reading

• Are chock-a-block CRM features bloating CRM platforms?

  CRM systems abound with different functionality and features in today's market. But is that a blessing or a curse for CRM buyers? Continue Reading

• Mobile location-based services require customer trust

  Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed.Continue Reading

• Communication essential to sales and marketing alignment

  A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions.Continue Reading

• Mobile, multichannel are key CRM trends

  Multichannel strategies and mobile technologies were just a few of the CRM topics that weighed heavily on the decisions of companies over the past year.Continue Reading

• Lead-to-revenue management is at the heart of marketing ROI

  Marketing departments are often criticized for their lack of ROI. Lead-to-revenue management helps optimize a company's marketing investment.Continue Reading

• Productivity applications get boost from the cloud

  By untethering applications from a company's servers or an employee's individual desktop, cloud computing has enabled workers to collaborate in new and more efficient ways.Continue Reading

• How can you align customer service strategy with marketing?

  As companies put customer experience at the forefront, it's never been more important to align customer service strategy with marketing tactics.Continue Reading

• How can proactive customer support improve customer experience?

  A proactive approach to customer support can help build brand loyalty. But companies often overlook this opportunity-- at their own risk.Continue Reading

• Should you use demographics in contact center agent routing?

  Demographic-based routing for contact center agents can provide more effective customer service.Continue Reading

• Does gamification drive success in contact centers?

  Gamification -- typically used to boost sales performance -- can motivate contact center agents to provide better customer service.Continue Reading

• Developing a social media presence starts with the right platform

  Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways.Continue Reading