Manage

Manage

Learn to apply best practices and optimize your operations.

• Salesforce Commerce Cloud closes gap between online and in-store buying

  Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading

• Salesforce AI could be the rising tide to lift all boats

  Einstein, Salesforce's artificial intelligence, is embedded into all of the cloud company's apps with the goal of making sales, marketing and service users smarter. Continue Reading

• Microsoft may bring location-based marketing to Office 365

  It's still early days for location-based marketing, but recent integrations and acquisitions by Microsoft indicate it has LBM on its roadmap. Continue Reading

• How does data insight remove human bias from customer research?

  Integrating IoT analytics with supply chain management helps create an efficient and successful customer experience by utilizing data insight not found anywhere else. Continue Reading

• How do IoT analytics enhance customer experience with quality data?

  IoT analytics helps companies create a better customer experience by providing quality data that allows for the reduction of costs and a more efficient work day. Continue Reading

• Data analytics strategies and tools incite positive customer journeys

  Once upon a time, marketing and sales departments considered customer data analytics capabilities a nice-to-have but not very well understood shiny new toy. That's all changed. Today's highly competitive marketplace demands that successful companies...Continue Reading

• Sales-marketing alignment fuels successful account-based marketing

  Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking.Continue Reading

• Companies still struggle to unlock customer data analytics insight

  Companies today know they may relinquish their competitive edge without a customer data analytics strategy.Continue Reading

• How customer analytics boosts the digital marketing experience

  Relios sells jewelry. But its customer base isn't monolithic, so it uses analytics tools to send the right message to the right people.Continue Reading

• Salesforce CPQ in Service Cloud extends data integration strategy

  Salesforce recently extended its CPQ application to Service Cloud, which further fleshes out its customer data integration strategy.Continue Reading

• Can Salesforce AI with Einstein catch the next AI wave?

  Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare?Continue Reading

• When is your data 'good enough' for predictive analytics projects?

  Companies often wait to initiate a predictive analytics project because they want data perfection first. Why is that misguided?Continue Reading

• Crafting your mobile app strategy is like online dating

  Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app.Continue Reading

• The bright and potential dark side of mobile location-based services

  In the never-ending quest to gain and retain customers while ensuring brand loyalty in a highly competitive global marketplace where the multichannel consumer rules, companies see significant value in mobile location-based services. Utilizing a ...Continue Reading

• Microsoft Dynamics 365 forges data integration with CRM, ERP

  By combining CRM and ERP data in the new service of Dynamics 365, Microsoft aims to help companies follow the elusive 360-degree customer view.Continue Reading