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• Want to get into mobile marketing? Know your customer

  In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies. Continue Reading

• Is your digital content strategy achieving business outcomes?

  Raise your hand if your digital content strategy includes ways to measure the impact of content on business outcomes. Continue Reading

• Holiday shopping season signals future of mobile engagement

  Mobile shopping is on the rise. Companies trying to appeal to customers on those devices need to make the mobile experience quick and easy. Continue Reading

• online customer community

  Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another. Continue Reading

• age of the customer

  Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time.  Continue Reading

• Definitions to Get Started

  • brand ambassador
  • customer lifecycle
  • customer acquisition cost
  • marketing-qualified lead (MQL)

  • real-time analytics
  • customer segmentation
  • autoresponder
  • marketing automation

  View All Definitions

• law of diminishing returns

  The law of diminishing returns is an economic principle that states that as investment in a single goal increases, while all other variables remain constant, the return on investment will eventually decline.Continue Reading

• inbound marketing

  Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.Continue Reading

• outbound marketing

  Outbound marketing is a traditional form of marketing and in which a company initiates contact with potential customers, or leads.Continue Reading

• relationship marketing

  Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information.Continue Reading

• Inbound vs. outbound marketing is a false choice

  Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both.Continue Reading

• Resources for nontechies to become Salesforce developers

  For the 99% of you who are nontechies, there are resources out there to turn you into a Salesforce developer and get you connected in the community.Continue Reading

• Will users ditch other BI tools for Wave, the Analytics Cloud?

  Will users jettison their other installed BI tools in favor of Salesforce Wave?Continue Reading

• advertorial

  An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service.Continue Reading

• Putting customers on the map with geolocation mobile apps

  Digital marketing, mobility and social networks are changing the way we think about the customer experience. No longer is it enough to send the same message to all customers -- it now must be personalized. To that end, business professionals are ...Continue Reading

• Wearable computing devices and the rise of single-purpose technology

  Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose.Continue Reading