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• multichannel marketing

  Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use. Continue Reading

• big data CRM (big data customer relationship management)

  Big data CRM (big data customer relationship management) refers to the practice of integrating big data into a company's CRM processes with the goals of improving customer service, calculating return on investment on various initiatives and ... Continue Reading

• Big data CRM impossible without data integration, quality

  Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Continue Reading

• Intelligent use of big data fuels CRM opportunities

  Big data presents myriad challenges and benefits for CRM. Leveraging it can help companies achieve that elusive 360-degree customer view. Continue Reading

• digital marketing

  Digital marketing involves the various efforts by a company to connect with customers through digital and online communication channels, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other... Continue Reading

• Definitions to Get Started

  • relationship marketing
  • Call Center
  • brand ambassador
  • customer lifecycle

  • customer acquisition cost
  • marketing-qualified lead (MQL)
  • real-time analytics
  • customer segmentation

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• 360-degree customer view

  The 360-degree customer view is the idea that companies can get a complete view of customers by aggregating data from the various touch points in which consumers interact with companies.Continue Reading

• The double-edged sword of location-based technologies

  Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information.Continue Reading

• Want to get into mobile marketing? Know your customer

  In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies.Continue Reading

• Is your digital content strategy achieving business outcomes?

  Raise your hand if your digital content strategy includes ways to measure the impact of content on business outcomes.Continue Reading

• Holiday shopping season signals future of mobile engagement

  Mobile shopping is on the rise. Companies trying to appeal to customers on those devices need to make the mobile experience quick and easy.Continue Reading

• online customer community

  Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another.Continue Reading

• age of the customer

  Age of the customer is the concept that consumers are more empowered than ever because they can access information about products and services over the Internet in real time. Continue Reading

• law of diminishing returns

  The law of diminishing returns is an economic principle that states that as investment in a single goal increases, while all other variables remain constant, the return on investment will eventually decline.Continue Reading

• inbound marketing

  Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.Continue Reading

• outbound marketing

  Outbound marketing is a traditional form of marketing and in which a company initiates contact with potential customers, or leads.Continue Reading