Get started

Get started

Bring yourself up to speed with our introductory content.

• Salesforce.com

  Salesforce.com is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999, in part by former Oracle executive Marc Benioff. Continue Reading

• What to look for in marketing automation software

  If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more. Continue Reading

• account-based marketing (ABM)

  Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market. Continue Reading

• speech recognition

  Speech recognition, the ability for a machine to convert spoken language to text, is often used for voice dialing, call routing and voice search. Continue Reading

• Salesforce Trailhead

  Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform. Continue Reading

• Definitions to Get Started

  • virtual agent
  • chatbot
  • contact center
  • actionable insights

  • cost per engagement (CPE)
  • owned media/earned media/paid media
  • BOPUS (buy online, pick up in-store)
  • real-time analytics

  View All Definitions

• contact center infrastructure

  A contact center infrastructure is a framework composed of the physical and virtual resources that a call center facility needs to operate effectively.Continue Reading

• technology buying team

  Driven by demand for ease of use and shorter buying cycles, the technology buying team is a committee created for whose members are responsible for making software and hardware buying decisions.Continue Reading

• Oracle Commerce Platform

  Oracle Commerce Platform is omnichannel technology that integrates customer data into a 360-degree customer view. Find out more in this definition.Continue Reading

• clickstream analysis (clickstream analytics)

  On a Web site, clickstream analysis is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits -- and in what order. The path the visitor takes though a website is called the clickstream.Continue Reading

• direct marketing

  Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.Continue Reading

• SAP Beyond CRM

  SAP Beyond CRM connects a customer's interactions and data, regardless of where transactions take place.Continue Reading

• How to get started with Salesforce for small business

  Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.Continue Reading

• Salesforce Commerce Cloud

  Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device.Continue Reading

• Salesforce Einstein

  Salesforce Einstein is an artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. Salesforce's AI product, Einstein, is now available across the company's core cloud products, as part of its ...Continue Reading

• Apex Connector Framework

  The Apex Connector Framework is a set of classes and methods in the DataSource namespace for creating a custom adapter for Salesforce Connect.Continue Reading