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• Aura framework

  Aura is a user interface framework for developing dynamic Web apps for mobile and desktop devices. Continue Reading

• buyer personas (customer personas)

  A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading

• SAP Customer Experience Suite (CEC Suite)

  The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more. Continue Reading

• Oracle Customer Experience Cloud (Oracle CX Cloud)

  The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools. Continue Reading

• Salesforce Service Console

  The Salesforce Service Console is the centralized interface in the Salesforce Service Cloud with which agents can view all relevant customer information related to a case, as well as their call queue and more. Continue Reading

• Definitions to Get Started

  • brand ambassador
  • customer lifecycle
  • customer acquisition cost
  • marketing-qualified lead (MQL)

  • real-time analytics
  • customer segmentation
  • autoresponder
  • marketing automation

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• Wave Analytics Cloud not yet at its crest

  Analytics is such a fundamental part of doing business today that even providers not known for the service are jumping into the game. That's what customer relationship management provider Salesforce did when it announced the Wave Analytics Cloud in ...Continue Reading

• citizen development

  Citizen development is a low code approach to software development that allows people to create software programs without needing to know anything about programming languages or how to write code.Continue Reading

• high-touch customer service

  High-touch customer service refers to the idea that some customer service issues are complex or high value and thus require human interaction to resolve, not just digital technologies -- such FAQ sections or online customer communities -- to solve.Continue Reading

• sales enablement

  Sales enablement gives sales representatives strategies, tools and processes to boost their productivity and revenue generation.Continue Reading

• FinancialForce.com

  FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for Force.com, a Platform as a Service (PaaS) offering from Salesforce.com.Continue Reading

• Salesforce Engage

  Salesforce Engage is a marketing personalization feature that is part of the Salesforce Marketing Cloud.Continue Reading

• mobile CRM (mobile customer relationship management)

  Mobile CRM (mobile customer relationship management) enables remote employees to access customer data and customer accounts wherever they are.Continue Reading

• Salesforce Journey Builder

  Salesforce Journey Builder is a feature of the company's Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.Continue Reading

• Visualforce

  Visualforce is a component-based user interface (UI) framework that enables the creation of dynamic, reusable user interfaces.Continue Reading

• closed loop reporting

  Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams.Continue Reading