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• Salesforce Trailhead

  Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform. Continue Reading

• contact center infrastructure

  A contact center infrastructure is a framework composed of the physical and virtual resources that a call center facility needs to operate effectively. Continue Reading

• technology buying team

  Driven by demand for ease of use and shorter buying cycles, the technology buying team is a committee created for whose members are responsible for making software and hardware buying decisions. Continue Reading

• Oracle Commerce Platform

  Oracle Commerce Platform is omnichannel technology that integrates customer data into a 360-degree customer view. Find out more in this definition. Continue Reading

• clickstream analysis (clickstream analytics)

  On a Web site, clickstream analysis is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits -- and in what order. The path the visitor takes though a website is called the clickstream. Continue Reading

• Definitions to Get Started

  • cost per engagement (CPE)
  • owned media/earned media/paid media
  • BOPUS (buy online, pick up in-store)
  • real-time analytics

  • social media influence
  • customer experience (CX)
  • relationship marketing
  • call center

  View All Definitions

• direct marketing

  Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer.Continue Reading

• SAP Beyond CRM

  SAP Beyond CRM connects a customer's interactions and data, regardless of where transactions take place.Continue Reading

• How to get started with Salesforce for small business

  Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.Continue Reading

• Salesforce Commerce Cloud

  Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device.Continue Reading

• Salesforce Einstein

  Salesforce Einstein is an artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform. Salesforce's AI product, Einstein, is now available across the company's core cloud products, as part of its ...Continue Reading

• Apex Connector Framework

  The Apex Connector Framework is a set of classes and methods in the DataSource namespace for creating a custom adapter for Salesforce Connect.Continue Reading

• Salesforce Knowledge Sidebar

  A Knowledge Sidebar in a Salesforce Console displays titles of Salesforce Knowledge articles that are related to the specified subject. The sidebar only displays for Salesforce Knowledge users after administrators set it up.Continue Reading

• Four features of contact center evolution

  Contact center evolution is explored through four key features, identifying how contact centers have changed through the past, present and future.Continue Reading

• show-me marketing

  Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media.Continue Reading

• buying signals

  Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy.Continue Reading