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• Salesforce1 Platform

  Salesforce1 enables the building of applications in the Salesforce Customer Success Platform, in conjunction with the Lightning development platform. The combination also allows for third-party applications to be built on top of Salesforce apps for ... Continue Reading

• sales pipeline

  A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process. Continue Reading

• Salesforce IdeaExchange

  The Salesforce IdeaExchange is an online community where customers can interact with one another, engage with the company to suggest and vote on new features, and gain insights into upcoming releases. Continue Reading

• Salesforce App Cloud

  The Salesforce App Cloud offers developers a series of frameworks and tools to create applications within the Salesforce platform or to create third-party apps on top of it. Continue Reading

• field service management (FSM)

  Field service management software enables companies to manage dispersed workers and resources. These workers can gain access to schedules, work orders and customer information via mobile devices. Continue Reading

• Definitions to Get Started

  • relationship marketing
  • Call Center
  • brand ambassador
  • customer lifecycle

  • customer acquisition cost
  • marketing-qualified lead (MQL)
  • real-time analytics
  • customer segmentation

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• Salesforce Customer Success Platform

  The Salesforce Customer Success Platform is the official name of the Salesforce portfolio of products.Continue Reading

• contact center as a service (CCaS)

  Contact center as a service combines the principles of contact center hosting and cloud-based contact center infrastructure. It enables companies to pay for only the infrastructure they need, and to have a provider manage assets for them.Continue Reading

• Aura framework

  Aura is a user interface framework for developing dynamic Web apps for mobile and desktop devices.Continue Reading

• buyer personas (customer personas)

  A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base.Continue Reading

• SAP Customer Experience Suite (CEC Suite)

  The SAP Customer Engagement and Commerce (SAP CEC) suite is a collection of cloud-based applications that provide tools for CRM, marketing, sales and analytics, e-commerce and more.Continue Reading

• Oracle Customer Experience Cloud (Oracle CX Cloud)

  The Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for CRM and sales, marketing, customer service, e-commerce and other tools.Continue Reading

• Salesforce Service Console

  The Salesforce Service Console is the centralized interface in the Salesforce Service Cloud with which agents can view all relevant customer information related to a case, as well as their call queue and more.Continue Reading

• Wave Analytics Cloud not yet at its crest

  Analytics is such a fundamental part of doing business today that even providers not known for the service are jumping into the game. That's what customer relationship management provider Salesforce did when it announced the Wave Analytics Cloud in ...Continue Reading

• citizen development

  Citizen development is a low code approach to software development that allows people to create software programs without needing to know anything about programming languages or how to write code.Continue Reading

• high-touch customer service

  High-touch customer service refers to the idea that some customer service issues are complex or high value and thus require human interaction to resolve, not just digital technologies -- such FAQ sections or online customer communities -- to solve.Continue Reading