Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Players in the 2015 marketing automation software market

  CRM platforms are reaching further and further into the marketing domain. What does the merging of capabilities mean for 2015? Continue Reading

• Customer data privacy detracts from merits of geofencing

  Some customers are uncomfortable with companies tracking their location, but are various technologies ushering in Big Brother anyway? Continue Reading

• Why are marketers treating mobile marketing as an afterthought?

  Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading

• Companies mine personal info to tailor the customer experience

  With approximately 1.3 billion users on Facebook alone and countless more on other social media sites, customers have never been more willing to submit personal information and comments about their increasingly high expectations -- as well as their ... Continue Reading

• Does a subscription model deepen customer relationships?

  Subscription models can enable companies to sell more to a customer over time, developing a relationship that can lead to consistent, dependable revenue. Continue Reading

• Mobile, wearables key trends in CRM for 2015

  Mobile and wearable technologies will continue to change the way companies crunch data and serve customers in 2015.Continue Reading

• Subscriptions, data-driven business models are CRM trends in 2015

  New data-driven models could be a key CRM trend in 2015 as companies try to find new ways to solidify customer relationships.Continue Reading

• Salesforce's Desk.com App Hub opens access to app ecosystem

  Users of Salesforce's Desk.com can now use more than 50 partner apps and connect third-party apps directly to the customer service platform.Continue Reading

• CRM 2015 trends put customers, data at forefront

  CRM 2015 trends include a continued importance for customer data analytics, as well as customer engagement and experience.Continue Reading

• Museum puts stock in iBeacon technology to revamp visitor experience

  The Brooklyn Museum in New York is revamping the visitor experience with iBeacon technology.Continue Reading

• New tools and technologies adjust sales analytics, CRM in the enterprise

  Customer data analytics can reap significant financial rewards for an organization’s sales, marketing and customer service departments. There’s a lot of data to contend with, and organizations often struggle with making sense of information from ...Continue Reading

• Salesforce analytics makes a splash; cloud big data users skew to Web

  This BizApps Today video dives into the Dreamforce user conference, where BI tool Wave was the big news. And it answers this question: Which companies are going big in the big data cloud?Continue Reading

• Dreamforce 2014 conference highlights: Themes to watch

  Salesforce.com's Dreamforce conference emphasized a mobile-first business strategy and user-friendly applications.Continue Reading

• Dreamforce 2014 trends: IT convergence in full force

  A mobile-first world and business-friendly analytics defined DF14. But the real theme was how Salesforce enables IT systems to work together.Continue Reading

• Privacy concerns arise with proximity-based beacon technology

  Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns.Continue Reading