Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Salesforce's Desk.com App Hub opens access to app ecosystem

  Users of Salesforce's Desk.com can now use more than 50 partner apps and connect third-party apps directly to the customer service platform. Continue Reading

• CRM 2015 trends put customers, data at forefront

  CRM 2015 trends include a continued importance for customer data analytics, as well as customer engagement and experience. Continue Reading

• Museum puts stock in iBeacon technology to revamp visitor experience

  The Brooklyn Museum in New York is revamping the visitor experience with iBeacon technology. Continue Reading

• New tools and technologies adjust sales analytics, CRM in the enterprise

  Customer data analytics can reap significant financial rewards for an organization’s sales, marketing and customer service departments. There’s a lot of data to contend with, and organizations often struggle with making sense of information from ... Continue Reading

• Salesforce analytics makes a splash; cloud big data users skew to Web

  This BizApps Today video dives into the Dreamforce user conference, where BI tool Wave was the big news. And it answers this question: Which companies are going big in the big data cloud? Continue Reading

• Dreamforce 2014 conference highlights: Themes to watch

  Salesforce.com's Dreamforce conference emphasized a mobile-first business strategy and user-friendly applications.Continue Reading

• Dreamforce 2014 trends: IT convergence in full force

  A mobile-first world and business-friendly analytics defined DF14. But the real theme was how Salesforce enables IT systems to work together.Continue Reading

• Privacy concerns arise with proximity-based beacon technology

  Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns.Continue Reading

• Semantic technologies fuel the Web experience wave

  Content is increasingly contextual, incorporating cues from user online behavior to serve up a better audience experience.Continue Reading

• Salesforce implementation positions Bosma Enterprises for growth

  An Ind.-based nonprofit calls on the channel for help integrating its business system and moving it to cloud. One of the project's main challenges: Make its system accessible to the nonprofit's blind or visually impaired workforce.Continue Reading

• New sales tools offer fresh take on lead generation software

  New lead generation software helps companies sift through mountains of so-so sales prospects -- and tighten the grip on existing customers.Continue Reading

• Putting customers on the map with geolocation mobile apps

  Digital marketing, mobility and social networks are changing the way we think about the customer experience. No longer is it enough to send the same message to all customers -- it now must be personalized. To that end, business professionals are ...Continue Reading

• Contact center upgrades to clear up complex customer service

  Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels, many contact center managers are looking to upgrade the hardware and technologies that form the ...Continue Reading

• Legacy technology in contact centers stalls good customer service

  Good CSRs offering good customer service used to be enough for a contact center. But, today, facilities need to dump legacy technology to stay ahead.Continue Reading

• Modernizing customer relationship management systems today

  If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the difference between the two. Choosing between the two different systems, however, is one of the most ...Continue Reading