Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Zoho CRM platform overview

  Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies. Continue Reading

• Adobe Marketing Cloud CRM platform overview

  Adobe's CRM platform, Marketing Cloud, aims to help users drive and manage the sales, marketing and customer support facets of their business. Continue Reading

• Using data analytics effectively demands that 'human element'

  For companies to use data analytics effectively, they need to enlist human curiosity to ask the right questions of the data. Continue Reading

• What to expect in the Sugar CRM platform

  Sugar, the latest CRM platform from SugarCRM, marries B2B and B2C engagement strategies using a single appliance. Continue Reading

• Making CRM part of your customer engagement strategy

  One of the best ways to justify the purchase of CRM software is to explore how other organizations use it in their customer engagement strategies. Continue Reading

• What to expect in the Infusionsoft CRM platform

  Infusionsoft's CRM platform helps small businesses manage the key aspects of their B2B and B2C customer engagement strategies.Continue Reading

• Why Web real-time communications helps omnichannel customer experience

  WebRTC is open source code that could make a measurable difference in omnichannel customer experience.Continue Reading

• Developing a social media presence starts with the right platform

  Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways.Continue Reading

• Social customer service needs to be integrated with larger business

  For social customer service to be effective, it needs to be integrated with other aspects of the business, including sales, marketing and product development.Continue Reading

• Online self-service shouldn't detract from overall quality

  Companies must be consistent with aligning their service offerings and strive for a high-quality customer experience regardless of channel.Continue Reading

• The death of the mall could spell rise of mobile retail economy

  While malls are dying, lifestyle centers could signal the next chapter for retail -- aided by mobile technologies.Continue Reading

• Service for Apps brings in-app support to Salesforce Service Cloud

  Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.Continue Reading

• Salesforce releases Wave Analytics Apps and Sales Wave Analytics

  Wave Analytics Apps, the latest offering from Salesforce, makes crunching the numbers easier through tighter integration with Salesforce 1.Continue Reading

• Why are companies rejecting offshore contact centers?

  Companies are responding to customer pressure to bring contact center operations back to the U.S. But how do they battle the cost burdens that brings?Continue Reading

• Customer journey maps can stave off dismal customer experience

  Customer journey maps enable companies to prevent customer experience problems from escalating.Continue Reading