Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Examining the SAP CEC suite

  The SAP CEC suite of platforms provides large enterprises with omnichannel customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading

• What to expect in the Act-On marketing automation platform

  The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy. Continue Reading

• What can SMBs expect from SalesforceIQ for Small Business?

  Salesforce announced changes to Group Edition at Dreamforce 2015: SalesforceIQ for Small Business. What's the nature of the upgrade? Continue Reading

• Zendesk customer service software expands client support

  Zendesk customer service software provides users with tools to help manage and improve their customer engagement strategies and customer support services goals. Continue Reading

• Despite spruce-up, is the Salesforce Lightning UI fully baked?

  Salesforce Lightning UI was updated this fall, enabling even greater ease of use, but pain points still exist in the platform. Continue Reading

• Marketing automation platform needs integration, not features

  One company has tested several marketing automation software platforms and discovered that, with existing Salesforce technology, features may matter less than integration.Continue Reading

• What to expect from the Salesforce Sales Cloud platform

  Salesforce Sales Cloud is a CRM platform featuring a number of sales and CRM tools, which help businesses of all sizes manage their B2B and B2C engagement and sales strategies.Continue Reading

• SAP's customer engagement strategy could trump CRM

  SAP is trying to broaden the boundaries of CRM in service of a customer engagement strategy.Continue Reading

• Salesforce IoT Cloud heralds new emphasis and partnerships

  This episode of BizApps Today assesses the new roads Salesforce is taking with its IoT Cloud. Also, predictive analytics mean little without clear next steps.Continue Reading

• Customer-centric strategy needed before venturing into IoT Cloud

  Companies that want to take advantage of the Internet of Things need to put customers at the center of their strategies to deliver on their expectations.Continue Reading

• Is SalesforceIQ viable CRM software for small business?

  An expert says that SalesforceIQ finally gives SMBs a viable CRM-software-for-small-business alternative to costly enterprise editions of Salesforce.Continue Reading

• IoT Cloud will hinge on Salesforce partnerships

  Salesforce, the CRM provider, is tapping key partners to pilot IoT, and the success of the IoT Cloud may turn on the partner ecosystem.Continue Reading

• LBS technology still in trial phase for most companies

  Companies are trying out location-based services as a way to enhance customer experience. But the technology has a long way to go to realize its full promise.Continue Reading

• LBS powers personalized intranet design

  Frustrated by its needle-in-a-haystack approach to locating pertinent corporate info, Citrix geared its intranet to specific employee needs worldwide.Continue Reading

• Cubs merch store homers with location-based mobile marketing

  Sports World Chicago got a boost by targeting a captive audience of potential merchandise buyers near Wrigley Field.Continue Reading