Evaluate

Evaluate

Weigh the pros and cons of technologies, products and projects you are considering.

• Challenges hinder Salesforce Lightning, Wave adoption

  One year after they were released, users are looking before they leap into Salesforce Lightning and Salesforce Wave. What is crimping adoption? Continue Reading

• What to expect from Microsoft Dynamics CRM 2015

  Microsoft Dynamics CRM 2015 is a CRM platform that can be used by businesses of all sizes to manage all aspects of their B2B and B2C engagement strategies. Continue Reading

• Keep consumers close with mobile location-based services

  When stores first began setting up websites, customers suddenly had more flexibility. They could compare prices and make purchases without ever leaving the house. But the online experience didn't replace the in-store experience. And now tools like ... Continue Reading

• Salesforce Lightning strikes with app development for business users

  When Salesforce rolled out its development platform, Salesforce Lightning, it showed promise. But what are the real-world applications of it today? Continue Reading

• Mobile location-based services require customer trust

  Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed. Continue Reading

• Call routing practices focused on customer journey

  Demographic-based call routing has refocused old techniques to provide the best customer journey.Continue Reading

• Wearable technologies still need to hit their enterprise stride

  Wearable technologies represent a $7 billion industry, but they haven’t yet made their stake in the ground for knowledge workers.Continue Reading

• Zoho CRM platform overview

  Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies.Continue Reading

• Adobe Marketing Cloud CRM platform overview

  Adobe's CRM platform, Marketing Cloud, aims to help users drive and manage the sales, marketing and customer support facets of their business.Continue Reading

• Using data analytics effectively demands that 'human element'

  For companies to use data analytics effectively, they need to enlist human curiosity to ask the right questions of the data.Continue Reading

• What to expect in the Sugar CRM platform

  Sugar, the latest CRM platform from SugarCRM, marries B2B and B2C engagement strategies using a single appliance.Continue Reading

• Making CRM part of your customer engagement strategy

  One of the best ways to justify the purchase of CRM software is to explore how other organizations use it in their customer engagement strategies.Continue Reading

• What to expect in the Infusionsoft CRM platform

  Infusionsoft's CRM platform helps small businesses manage the key aspects of their B2B and B2C customer engagement strategies.Continue Reading

• Why Web real-time communications helps omnichannel customer experience

  WebRTC is open source code that could make a measurable difference in omnichannel customer experience.Continue Reading

• Developing a social media presence starts with the right platform

  Picking the best social network for your business requires careful planning and knowledge of customer preferences, but doing it right can help expand your company's social media presence in major ways.Continue Reading