Features

Features

• AI sales forecasting tools soothe sales-marketing rivalries

  Sales forecasting vendors such as Clari extend reach into enterprise marketing, leveling the data and, with AI, solving an old problem: conflicting numbers on quarterly forecasts.  Continue Reading

• 7 features of CX management tools to consider

  Using CEM tools can help companies monitor, improve and manage the customer experience. Read on to learn what to look for when choosing CEM tools.  Continue Reading

• 4 customer success best practices to ensure loyalty and retention

  It's increasingly important for anyone who interacts with customers to be prepared to promote customer success. Learn how contact center agents can deliver a great customer experience.  Continue Reading

• 5 must-read CX trends uncovered at Adobe Summit

  As CRM, customer service, marketing and e-commerce morph into customer experience, Adobe speakers, partners and users pinpoint five trends in CX to watch develop in the next two years.  Continue Reading

• Marketing automation tools deliver personalization, customer focus

  When buying a marketing automation product, it's important to consider key features, how the tool addresses the organization's size, deployment options, support and pricing.  Continue Reading

• Ensure a good customer experience with CEM software

  CEM software helps companies track, measure and manage the customer experience. Read on to learn just how it differs from CRM software and what a good CEM system should include.  Continue Reading

• Maximize and manage customer experience with CEM tools

  CEM software provides the technological support necessary to successfully manage the customer experience. Discover the extensive benefits the right platform can provide.  Continue Reading

• Make marketing automation software choices to fit business needs

  Examine what core features leading marketing automation software vendors -- including Adobe, HubSpot and Oracle -- and CRM vendors -- including Microsoft, Salesforce and SAP -- offer.  Continue Reading

• A martech stack is vital for successful marketing operations

  When building a marketing tech stack, project stakeholders should consider what tools the organization needs, the level of automation it's trying to achieve and the overall budget.  Continue Reading

• 6 must-know customer experience technology trends

  Our customer experience technology trends survey of 250 North American tech buyers and influencers reveals that the CRM to CX migration is well underway.  Continue Reading

• Trends to follow: Voice SEO and CX personalization

  Voice and personalization are CX trends to follow as businesses place more emphasis on customer experience, according to analysts at Oracle's Modern Customer Experience conference.  Continue Reading

• 4 ways to use chatbots to improve Gen Z customer experience

  More and more chatbots are entering the marketing, customer service and sales spaces. Here are four tips for brands looking to make their chatbots stand out from the others.  Continue Reading

• The pros and cons of customer service AI

  AI is growing deep roots into cloud-based support services, but there remains a question of whether it can provide the empathy and understanding that brand loyalty requires.  Continue Reading

• How Philanthropy Cloud streamlines workplace giving

  Perpetual Energy used Salesforce.org's Philanthropy Cloud to create content, track charitable donations and better engage with employees during its annual United Way campaign.  Continue Reading

• Q&A: How to narrow down your CRM vendor choices

  SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system.  Continue Reading