Features

Features

• Leading consultant discusses CRM strategies

  Baskaran Natarajan, global head of enterprise CRM solutions at Tata Consultancy Services, sits down for a Q&A on CRM strategies at OpenWorld.  Continue Reading

• Successful CEM strategy, study finds, calls for higher employee wages

  A retailer's successful CEM strategy, study finds, requires above-average employee wages.  Continue Reading

• A top e-commerce strategy seen as ticket to strong sales

  Analysts provide tips on strengthening e-commerce strategies.  Continue Reading

• Contact center performance management leads to happier customers

  Consultant Donna Fluss explains why contact center monitoring is mission-critical, and provides information to help organizations get started.  Continue Reading

• Contact centers need an outside-in approach to technology, analyst says

  A Forrester Research analyst recommends that contact center managers consider the customer's perspective when acquiring new technology.  Continue Reading

• Salesforce.com customers share CRM hopes and dreams at Dreamforce 2012

  Decision makers at Dreamforce 2012 seek insights on social media and software initiatives.  Continue Reading

• X2Engine founder John Roberts: Traditional CRM systems fat and bloated

  SugarCRM co-founder John Roberts discusses some of today's greatest CRM challenges and his new company, X2Engine.  Continue Reading

• Inside the Salesforce App Exchange: A developer's perspective

  Force.com MVP Michael Farrington explains the Salesforce.com App Exchange's security review process.  Continue Reading

• Facebook ad spending continues despite big exits

  Some companies are moving away from paid ads, but most look to Facebook’s youthful audience to close their accounts.  Continue Reading

• Don't rush integration of CRM and ERP cloud data

  Integrating cloud-based CRM and ERP systems requires clean data.  Continue Reading

• Integrating cloud ERP and CRM applications? Show how it can pay

  Getting such apps to work together is challenging, but doing so can streamline data and improve customer experience management, analysts say.  Continue Reading

• Are social CRM strategists falling for Tumblr?

  Tumblr's role in the typical organization's social CRM strategy is still up for debate.  Continue Reading

• Cautious middle managers avoiding social media

  CRM consultant Denis Pombriant shares a surprising result from his recent survey: Some managers have reasons to steer clear of social media.  Continue Reading

• ROI, budgets prevent companies' embrace of social media analytics

  There might be a lot of buzz around social media analytics, but businesses have yet to invest or implement, according to a new TDWI survey.  Continue Reading

• Mobile commerce apps deliver munchies and more to customers

  The explosion of smartphones is leading a new trend in applications that lets customers buy a sub, board a plane or order theater tickets merely by touching a screen.  Continue Reading