Features

Features

• Privacy concerns arise with proximity-based beacon technology

  Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns.  Continue Reading

• Lead gen software improves, but is still hampered by human hurdles

  With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page.  Continue Reading

• Salesforce implementation positions Bosma Enterprises for growth

  An Ind.-based nonprofit calls on the channel for help integrating its business system and moving it to cloud. One of the project's main challenges: Make its system accessible to the nonprofit's blind or visually impaired workforce.  Continue Reading

• Lead generation software gets a boost with gamification, analytics

  New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.  Continue Reading

• Location-based apps present opportunities -- and data challenges

  Geolocation apps pair consumer preferences and location to provide real insight about customer preferences. But these apps pose data integration and privacy challenges galore.  Continue Reading

• Legacy technology in contact centers stalls good customer service

  Good CSRs offering good customer service used to be enough for a contact center. But, today, facilities need to dump legacy technology to stay ahead.  Continue Reading

• How gamification has become serious business in enterprises

  Companies are using gamification to rally customers around their brand, create engagement and generate more effective customer incentives for loyalty.  Continue Reading

• CIO shares strategies for IT-business alignment and success

  Celso Mello, CIO at a provider of home heating and cooling services, talks about his path to IT-business alignment and success.  Continue Reading

• Social CRM strategy needs the right company culture

  In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted.  Continue Reading

• How CRM systems are helping couples say 'I do'

  At George Street Photo & Video, President Michelle Mantel uses Salesforce to streamline formerly manual processes and make nuptials less stressful.  Continue Reading

• Choosing CRM system features: What users think

  Users weigh in on how they choose CRM system features and what they consider must-have CRM functionality.  Continue Reading

• CRM data integration still hobbles mobile

  A lack of data integration between CRM and other back-end systems still impedes true mobile CRM capability.  Continue Reading

• Making the case for mobile CRM software

  Mobile CRM software and salespeople are a match made in heaven. But there are other use cases for mobile CRM that can also justify the expense.  Continue Reading

• Why customer service automation goes awry

  Customer service automation brings speed and improved quality to the effort of serving consumers. If poorly managed, it can also do the opposite.  Continue Reading

• SIP and the cloud are main targets for contact center upgrades

  As companies seek to develop more mature multichannel communication strategies, upgrading contact center infrastructure has become a top concern.  Continue Reading