Features

Features

• Cloud-based marketing tools need integration to work

  When companies don't integrate their cloud-based marketing tools, customer data can easily become out-of-date and out-of-sync among various systems.  Continue Reading

• Improving customer engagement strategies with CRM tools

  There are several different types of CRM tools that can be used to improve your customer engagement strategies.  Continue Reading

• Don't get tangled in marketing metrics

  Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue.  Continue Reading

• Sales is still about data standardization

  Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data.  Continue Reading

• Who will buy? Data-driven sales teams aim to know

  A handful of companies are giving reps analytics tools to chase down promising leads, diagnose sales performance and forecast business opportunities.  Continue Reading

• Ten leadership tips for contact center managers

  A contact center manager shares guidelines of how fellow leaders can get the most out of their agents when inheriting or 'rebooting' a center.  Continue Reading

• Customer personalization brings intelligence to sales and marketing

  Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale.  Continue Reading

• Omnichannel customer experience doomed without clear goals

  Companies miss the boat in building an omnichannel customer experience if they focus first on technology. They need to start with business objectives.  Continue Reading

• Enterprises see the light on marrying front- and back-office systems

  Marrying front- and back-office data is becoming increasingly important to all sorts of business operations.  Continue Reading

• Mobile payment technologies met with interest -- and caution

  While mobile payment systems have piqued the public's interest, a fragmented market and a cautious consumer base have constrained adoption.  Continue Reading

• Why CRM data silos hobble a 360-degree customer view

  For companies trying to serve customers in multiple channels and get a full picture of customers, data silos can get in the way.  Continue Reading

• Security is a sticking point for mobile payment adoption

  Companies jumping on the mobile payment bandwagon need to tread carefully as consumers are still skeptical about the security of their data.  Continue Reading

• Best practices for upgrading contact center technology

  Various contact center technologies and strategies can help your company run more efficiently and enhance the customer experience.”  Continue Reading

• Contact center knowledge management gives agents clickable intel

  Contact center agents are supposed to help customers with issue resolution. But that's tough when agents lack good working knowledge of products.  Continue Reading

• Multimedia-based multichannel CRM still faces uphill battle

  Today's customer service requires that companies use the channels customers prefer. But customers still eye new channels like video chat suspiciously.  Continue Reading